“I have it on very good authority that many Apple fanpersons eat at McDonald’s simply because they serve Big Macs,” Chris Matyszczyk reports for CNET. “These people will do anything to extend their Mac affiliation.”
“Perhaps, therefore, it’s for them that a McDonald’s in Virginia Beach, Va., has struck upon a novel idea to induce loyalty from its customers: it has placed iPads in its restaurant for their use. Yes, entirely for free,” Matyszczyk reports. “The iPads are mounted on tables, so that you can surf while you chew.”
Matyszczyk reports, ” the franchise owner, Hugh Fard, seems delighted with the idea. He first noticed the concept at a worldwide McDonald’s convention in Florida. (I wonder what the catering was like.) So he leased the iPads from a French company, which looks after them and even replaces them, should some full-bellied miscreant decide he needs to perform a takeaway. Oddly, though, Fard chose to block YouTube, as he oddly believes that some of its content is pornographic.”
Read more in the full article here.
MacDailyNews Take: This is good news, as it will introduce iPads to a certain older demographic (who goes into McDonald’s these days? Just go into one and look around) who might not even know what iPads are, much less have a chance to try them out.
(No kidding, just last week we were on a plane with an older, rather talkative gent. We put an iPad on the tray table and he immediately asked, “What’s that?” Suffice to say, he now knows exactly what an iPad is and what it can do. You should’ve seen his face! He really had trouble believing it was real. He’s got to have one of his own by now.)
Anyway, this McDonald’s thing is also good news for makers of hand sanitizer. We know we’d bring a 55-gallon drum of the stuff with us, in case we were ever tempted to touch an iPad screwed to a table in Mickey D’s (shudder).