Survey says Apple’s Maps app issues aren’t that big of a deal

“iOS 6 Maps. An unmitigated disaster, right?” John Brownlee asks for Cult of Mac.

Apparently not, “a recent poll suggests that most people don’t think Maps has degraded at all in iOS 6,” Brownlee reports. “The survey was conducted by Mike Blumenthal using the Google Consumer Surveys tool. There weren’t a lot of responses — only 168 — but of those polled, over 50 percent thought it was a non-issue, while an additionaly 23% thought it was firmly good enough.””

Brownlee reports, “Of those who responded, women were less likely to find iOS 6 Maps wanting than men.”

MacDailyNews Take: This is likely because women in general don’t use and/or don’t see maps in the same way as men*.

Ever get directions from a woman? It’s all landmarks. “Turn left by the big tree, then go past the new nail salon and, um, when you see the house with the pink shutters…” Get directions from a man and it’s a whole different spatial ballgame: “Turn left on Main Street, in a mile and a half, turn right onto Elm Street and go up the ramp to I-40. Take exit…”

*Before you get your panties in a bunch, don’t blame us, blame evolution. 😉

Brownlee reports, “City dwellers tended to be more happy than users in rural areas (this makes sense, as the data of major cities tends to be in better shape than for obscure country locales). At the end of the day, only 8.8 percent said that iOS 6 Maps had measurably changed their likelihood of buying future Apple products. In my mind, that’s still a pretty alarming number, but it’s certainly not a catastrophic one. People aren’t going to flee the iPhone for Android in droves because of Maps.”

Read more in the full article here.

MacDailyNews Note: Update, 7:30pm EDT: Rewrote first sentence of Take above for the sake of clarity.

[Thanks to MacDailyNews Readers “Dan K.” and “Judge Bork” for the heads up.]


    1. The reason men don’t like to ask for directions is that they are told by their wives to go and ask for directions. It’s very rare that the wife herself asks for directions. And if she says “Let me ask for directions.” it’s when the husband actually knows where he is going and for some reason she doesn’t trust him. 🙂

    2. Women do many things well. Having said that, have you ever seen a woman with a Bluetooth air piece? Ever? Next time you’re sitting at a red light watch the traffic go by. Count how many women go by with a cell phone up to their ear. Also count how many are talking but you don’t see the phone thus they have a Bluetooth earpiece. You will count many women with a phone up to their ear, or as is fashionable now to hold it horizontally in front of your face, but you won’t see any using a Bluetooth. They just simply won’t do it. It isn’t that they don’t have the time. Everyone is busy. They just damn well will not do it! Therefore according to all the cops that I know the most dangerous drivers are as follows : 1.) teenage girls, 2.) soccer moms in their 30s and 40s, 3.) teenage boys. And according to the professionals, teenage boys are a distant third. Women are different. I have certainly loved the fact that they are different from me. But they are from another planet.

      1. I have a few problems with your observations being stated as universal.

        I see plenty of female drivers using Bluetooth headsets. They tend more towards classy professional dress (real estate? sales women? executives?) whereas I see men from all walks of life.

        When my oldest daughter began driving, my car insurance agent told me that we wouldn’t notice this on our insurance rate nearly as much as when my son would begin driving. True! Both kids have Good Student discounts, but my adding my son tripled the insurance.

        1. Isn’t the lower increase more likely because going from one kid to two kids isn’t as big a deal as adding the first kid? I doubt the gender of the kid being added matters that much.


  1. Despite the meme created by stand-up comedians in the ’80s, every study that’s ever been done on the subject reveals that women are far less likely than men to ask for directions. The studies usually conclude that women are afraid to appear vulnerable in an unfamiliar place, and therefore will not ask for directions from a stranger.

  2. People aren’t going to flee the iPhone for Android in droves because of Maps.”

    No, but writers found people were flocking to click on stories saying Apple’s new maps app was “an unmitigated disaster”

    1. People were doing that because they wanted to find out more information.

      In my honest opinion there is very little wrong with maps. I’ve used it everyday since launch and it works.

      If anything maps is better than google in many ways :

      1. Maps loads really fast
      2. Better use of screen real estate
      3. Simpler design
      4. Clear legibility
      5. Integrates amazingly with Siri
      6. Instant re-routing

      It works.

  3. “Survey says Apple’s Maps app issues aren’t that big of a deal”

    That is truly shocking.

    After all those disasters that happened to Apple in the latest years, when the company was said to be all but doomed, you could only think that bankruptcy is the next thing that will inevitably happen.

  4. I’ve been using Maps quite a bit and here’s what I’ve found. Disregarding turn-by-turn, the new Maps is pretty much the same as the old Maps. There are a few exceptions however. The new Maps fails to find most of the restaurants and retail businesses around me. Even very popular ones. If you take into account turn-by-turn, then the new Maps is awful. Even with short distances, Maps always takes “the long way” to get places. It also has no concept of the differences between types of roads. Just yesterday, Maps directed me onto a Thruway to reach a destination located on a surface street. It told me I had reached my destination as the location went by me at 65MPH. I had to go 20 miles to the next exit and then 20 miles back. Very frustrating. I use it to look stuff up and to find locations, but I certainly will never again trust Maps to “tell me” how to get someplace.

    1. I’ve used the new turn by turn a dozen times on distances between 5 and 1,200 miles (most less than 60). Eight of those times was to places I already knew, 4 was to places I had not been before. Every time it worked fine for me. Once out of those 12 times route 1 seemed to be a longer way than route 2. The rest of the times, route 1 was the clear winner. My guess is the quality of directions varies by your locale. I may have a best case scenario in the Cleveland, OH area.

      (Incidentally: 20 miles between exits? Where do you live?)

      I will agree that the new maps is not as good at knowing about local restaurants and retail establishments. Google maps knew what I was after about 90% of the time I am guessing. The new maps seems to be closer to 50% for me.

      1. I’m in New York. I90 – New York state Thruway, between Rochester and Buffalo, has very few exits. Oh, and it’s a tollway so the round trip cost me a buck sixty 🙂

        I’ve used Navigon for years and it’s never let me down. It’s guided me all over the US (including Hawaii) and Canada, I’ll continue using it for turn-by-turn and use Maps to search my surroundings.

    2. I’d agree with “never trust it again” if you were talking about a paper map but an online digital map will be improving all the time. If you have found a mistake take the time to submit a report.

    3. I disagree. I have used turn-by-turn for all sorts of trips, and it has worked flawlessly. I get three route choices anywhere there is an option for multiple routes, and everything has been very accurate. In fact, I have found Apple Maps to be more accurate than Google Maps was.

      I agree there seems to be fewer business listings, but the Yelp! integration is a welcome addition. Helped us find a good local pizza place when we were out of town and in unfamiliar territory and avoid one that had poor reviews which we likely would have gone to because it was a little closer.

    1. Agreed. I don’t quite understand who left or who got promoted, but I think all long-time readers have seen that the editorial voice of MDN has changed dramatically. I think it would be really helpful to hear from MDN on this one, at least in broad strokes.

      1. Yes, the recent tone of MDN occasionally strays into iffy territory, and this ‘take’ on Women is sexist and idiotic.
        Dont go where you dont know, MDN.
        Stick to Apple news and dont try any more quasi-sociological comments. You sound look like caveman/idiots/nazis.

            1. Seems you have spent your life with the wrong women. Obviously the intelligent ones who do have more in their head than your top 3 skills will have nothing to do with you. So ye reap what ye sow.

  5. All mapping and navigation software is presently evolving at an accellerated rate, and ths includes both Apple and Google products, along with theo others.

    I remember back in the infancy of MapQuest on the internet, I asked for directions from home to work. It routed me along a freeway, right past the highway I would have taken home. It had me keep going another 5 miles, then take another freeway in the wrong direction, then to another freeway that crossed that same highway, had me get off at that highway, then turn home, passing right under the freeway where I would have originally exited to take that highway.

    A year later, it was fixed.

    1. Well really can’t help but agree. It isn’t on point and was presented in such a juvenile way as to unfortunately hurt the science referenced (yes, men and women’s brain’s are different).

      So my question continues to be, and is getting more important, who is the new dread pirate roberts at MDN, and why on earth did the old dread pirate roberts choose them?

      1. Okay so let’s now note that MDN’s take has been updated (which is helpful and appropriate but needs comment). The original MDN take started:

        “This is likely because women in general can’t read, don’t use, and/or don’t see maps in the same way as men” …

  6. … than the survey indicated.

    reading the article I don’t see how the writer could vet the respondents to only TRUE apple map users.

    Some time ago as one researcher checking registered user names found on on one website, out of hundreds of complaints of ‘antennagate’ iPhones, 50% of the names he could indentify also posted on Android websites as ‘apple haters’ i.e most of the antennagate complaints were fake.

    Although they WERE legitimate antenna issues with iP4 the facts are the return rate of the phone was 1.7% and it won the J.D Powers consumer satisfaction poll of actual phone users beating out all the androids, BBs, Symbians etc, was the bestselling smartphone — so how could antennagate frenzy of complaints equal the facts? . Many many ‘antennagate’ forum posts were fake “I can never get any reception on my new iPhone. My ten year old nokia is WAAAAAY better… ” etc.

    1. How many commercials have you seen that make the male out to be a blithering idiot who has to be set straight by his exasperated wife or even the kids? Too many to count! How many have you seen the other way around? None! Some of you ladies and libs sure have some thin skin.

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