Study shows Apple iPad dominates with 98.1% of all tablet web traffic

Onswipe dug into some of its web data: 29.5 million unique impressions from over 1200 sites over a 7-day period, Sept. 13 to Sept. 20 via tablet devices. They discovered that Apple’s iPad accounted for 98.1% of tablet traffic.

“Apple’s massive share was followed by Samsung’s Galaxy Tab and Motorola’s Xoom, which managed 1.53 percent and 0.21 percent of tablet-based traffic, respectively,” AppleInsider reports. “Amazon’s 7-inch Kindle Fire came in fourth with 0.11 percent.”

“Also of note is the iPad’s 54.5 percent share of total mobile web traffic, more than doubling the iPhone’s share of 19.05 percent despite having comparatively fewer units in operation,” AppleInsider reports. “As for operating system share, Apple’s iOS owns 75.12 percent of total mobile content consumption across Onswipe’s monitored network, followed by Android with 22.3 percent and all others with 2.5 percent.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]


    1. Not surprised. They count a lot of eBooks and people read books. They don’t surf and buy things. I believe that Amazon’s baby tablet is programed to buy from Amazon. So, no one making money on Android tablet apps. iOS is where the money is at!

  1. 0.11% for the Kindle Fire, and 98% for the iPad?

    If 84M iPads have been sold that implies less than 100k Fires, but that can’t be right, so it means people just aren’t using their Fires to web browse. One or the other, and likely a combination of the two.

  2. The ONLY reason android has a higher phone percentage is because of the subsidized phone paradigm that the US employs. If a phone is free or almost free, they’ll pick that android POS. When it comes to tablets that whole scenario collapses and look what you get. Android is shit and people will pick shit if it is free. Sad but true.

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