Apple moves toward a Google-free future

“The new version of iOS, the software that runs Apple’s iPhones and iPads, may be more important for what was taken away than for any of the things added,” Rich Jaroslovsky writes for Bloomberg.

“Gone from iOS 6 are two formerly built-in Google apps that were integral to previous versions of the operating system: Google Maps and YouTube. (The latter, at least, can be reinstalled from the App Store.),” Jaroslovsky writes. “Google’s search capability is still there, but Apple’s improvements to Siri, its voice-based personal assistant, provide an alternative way of finding more and more information. And a new Apple app called Passbook represents a toe in the water of mobile payments, something Google has aggressively been pursuing with its Google Wallet software.”

Jaroslovsky writes, “It isn’t that far- fetched to imagine a day when even core search functions are handled by some Apple-designed replacement. But if the company wants to retain its reputation for putting the user experience ahead of all else, it had better be sure that anything it introduces is better than whatever it’s replacing.”

Read more in the full article here.


  1. I hope Apple finally attacks Googles primary revenue generating business: Search

    Without Search Google’s Android can no longer be given away for free to any manufacturer willing to make a quick buck and actually force the competition to be innovative instead of simply being thieves.

    1. Apple is already attacking Google search. Its called Siri. you get the benefits of google search but google does not get to serve you any ads. You can go directly to the specific web site you are looking for.

      Poor google, all work and no pay. Just a thought.

  2. I almost feel dirty saying this, I use bing for my default search and have so for over a year. I would certainly recommend trying it for a week. Your millage may vary. I definitely prefer a search engine that focuses on being a search engine, not a gateway to a facebook wanabe services (Google+).

      1. Siri is learning more quickly than we imagine. She is aware of her competitors and is thirsty for experience. Before the next year is out she will contain multitudes. “Beware the lame beggar before you; revile him not, lest fate make him your master.”

  3. Just remove YouTube app from the store… that will hurt Google as Flash, remember Flash?
    Google’s YouTube app in iOS is a mistake. What’s the point?
    No Google Maps, street view, but it’s ok with youtube?

    1. Smoke-free…gimme a break. No actual empirical evidence that 2nd hand smoke is harmful. As soon as they outlaw people wearing three and a half gallons of AquaVelva, I’ll start respecting the whole smoke-free thing…

      As for Google, all I can say is: “Apple has you in the cross-hairs now, thieving bastards. Put *that* in your pipe and smoke it.”

  4. Jaroslovsky’s conclusion seems a bit trivial to me, as if he may be afraid to tread into deeper waters. He says “…if the company wants to retain its reputation for putting the user experience ahead of all else, it had better be sure that anything it introduces is better than whatever it’s replacing.”

    It’s as if Jaroslovsky doesn’t grasp what Apple has been doing with the iOS devices. Apple has created the singlemost important agent of change since, possibly, the alphabets were introduced.

    The iPhone, well, even the telephone execs are already aware of the simple fact that talking on the telephoning is perhaps its least used feature, is probably functionally misnamed. Apple may have given the iPhone its name to allow us to get some initial idea about its possibilities as a useful device but, clearly now, we all know the iPhone is so much more than whatever we may have initially expected of it. We can say much the same about the iPod touch, the iPad, and of course the heart of these devices, iOS.

    Apple’s iOS usage is cutting across all the master processes of all forms of civilization. These little devices may be doing more for our national interests than the whole of our State department and intelligence agencies combined. You may have noticed recently that Putin in Russia kicked some of our aide offices out of his country but he still uses his iPhone daily, and I suspect he has intents of his underlings to do much the same.

    Apple has a foot in China, too. Big time, China stands to benefit economically from the iPhone’s use like, possibly, no other nation. Apple has negotiated competently across so many peaceful boundaries here that one wonders why our diplomatic efforts can’t be equally successful. Sure, there are ideological issues in place everywhere but given time, we’ll be seeing our differences lessening simply because people will use their iPhones with a far greater awareness, here and there.

    And there will continue to be copy cats everywhere but if Apple cut its prices a bit, the cut might be economically disruptive in several countries. Seems as if Apple’s competition depends on Apple to continue to lead, knowing that there will always be people who may settle for less or may even need to do so.

    So, if Jaroslovsky might find out how many languages the iPhone supports, he might get a better appreciation of the efforts to produce a product that might satisfy everyone. The efforts are not trivial.

    Bloomberg might hope to produce such an impact.

    1. Thank you for taking the time to articulate the several social vectors that are in play here, and laying bare the concept that Apple’s products—original and radical, but true to a universal ethic of excellence in toolmaking—are gifts to humanity, forcibly altering a future formerly doomed to medieval incrementalism.

      1. Hannah, your point made of Apple forcing something appears flawed to me. Apple’s products aren’t forced, they are freely chosen.

        Arrogance, which often supports multitudes of jumped conclusions, is not the Apple manner in dealing with social barriers. Protecting intellectual property doesn’t imply arrogance.

        1. I meant that without innovation the future unfolds very slowly, as during the Dark Ages. Apple’s effect on whole industries has been disruptive, and clearly made the future brighter.

  5. Now that Apple has released iOS 6 with Maps, I am 100% Gagamaggot-free.

    Free at last, free at last!
    Lord God Almighty! I’m free at last [from Eric T Mole’s creepy thievery]

  6. Sillyness.

    I use Google products and services personally and professionally. I use Apple products and services personally and professionally. Each company has core competences that are difficult to duplicate. ICloud is nice, for example, but it cannot hold a candle to the breadth, functionality, and openness of Google’s ever evolving suite of cloud services. Who knows? Maybe Apple has plans to compete with Gmail, Google Voice, and Google Drive to name a few, but they don’t seem to see the value in those services. YouTube is massive. I don’t see an Apple equivalent in the works, not that they would want to.

    So Apple may be Google free in the future, but it’s not likely her customers will be.

    1. I find it hard to assimilate Google and professional…

      Sure you may be happy with the ‘know no limits of evil’ Google scanning your emails and whatever else they have deliberately hidden, but to allow that for a customer? Not professional at all.

      A ‘business’ with a gmail email address is one I always avoid.

    2. So I’m to put my personal communications, my business records, and my checkbook in the hands of a company who shamelessly collects and sells every scrap of personal data it can find? Not likely.

      1. No. I did actually delete them both. I never used them and I didn’t want to be tempted to use them in the future. I really don’t want to provide Google with any more of the precious data they crave and need for their business model. Google has become slimier and slimier by the day.

  7. A YouTube replacement right now it’s impossible. Apple needs a ‘Channels App’ as Podcast or something. I have no idea. YouTube is 99% shit or piracy… but the 1% very useful.

  8. Been Google-free for a while now. I hardly ever used the old Google Maps anyway. Search-wise, I normally use Yahoo! (which is driven by Bing) and it works fine although I’ll use Google search if I want to be very thorough with a specific search. But then I find that it wasn’t necessary.

    I just don’t find anything that Google does appealing or interesting. If I thought something is very useful and no one else can do it, I’ll use it. But, given the choices, I just don’t see anything in Google’s portfolio of “products” that makes me go: “I need that!” Nada.

    Ditto for Microsoft although I do use Office – mainly for Excel. I have a Windows Live account since MS offers 25GB of free storage for SkyDrive. I kind of poked around other things they’ve got connected and it’s the same: unappealing and uninteresting. For me, it’s just storage space for old photos I don’t want on my MBA and iOS devices.

  9. Day by day, I have become increasingly troubled by Google’s actions and statements. Their actions can summarily be filed under Deceptive, Intrusive, Presumptuous, Disingenuous, or Misleading. Their statements can all be classified as FUD. Their board chairman Schmidt is an industrial spy and hired gun who the Google wonder boys sent against the U.S. Congress, the FTC, and the Press, an act of evil exploiting their good fortune in Steve Jobs’ demise and not even bothering to disguise their anticipation of Apple’s subsequent weakness.

    Google wants to be Big Brother (Orwell: 1984), only worse. They will profit from it. And they will see nothing wrong with that.

    1. When Google “reads” email, it is doing a very standard scan of content that goes on in more places than you probably want to think about. How do you think they know if your email contains a virus? Every email company out there is scanning your email. Google no more cares about the actual meaning of the content than you care about the number of hairs on my balls. It’s just data. Largely irrelevant data. Sometimes they see things like dates, links, and otherwise that they turn back around and offer to you as meaningful information. If you look at a link or a data in iCloud’s email and it’s highlighted how do you think that happened? Google, Apple, and everyone else look for executables in email and remove them. Google’s scanning of your email is no more nefarious than Apple watching what’s going on around your iPhone to provide you with better maps. Apple couldn’t care less where you’re going or why you’re going there, or who you are, but they do like knowing what cell towers, and wifi hotspots are in the vicinity.

      If you are really concerned about your communications being monitored then you need to shut off the computers, turn off the phone, and get off the grid. There are far more scary people out there than Google.

      1. It’s the story line that gives real meaning to these business practices, and Google is the villain in this Iliad, by virtue of its emotional violations: betrayal, denial, narcissism, amorality, and hypocrisy.

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