Apple: iPhone 5 sales exceed five million units in first weekend; demand exceeded initial supply

Apple today announced it has sold over five million of its new iPhone 5, just three days after its launch on September 21, and more than 100 million iOS devices have been updated with iOS 6, the world’s most advanced mobile operating system. iPhone 5 is available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK, and will be available in 22 more countries on September 28 and more than 100 countries by the end of the year. Demand for iPhone 5 exceeded the initial supply and while the majority of pre-orders have been shipped to customers, many are scheduled to be shipped in October.

“Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible,” said Tim Cook, Apple’s CEO, in the press release. “While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone.”

iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology — all while delivering even better battery life.

Pricing & Availability
iPhone 5 comes in either white & silver or black & slate, and is available in the US for a suggested retail price of US$199 for the 16GB model and $299 for the 32GB model and $399 for the 64GB model. iPhone 5 is available from the Apple Online Store, Apple’s retail stores, and through AT&T, Sprint, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and select Apple Authorized Resellers. iPhone 4S is also available for just $99 and iPhone 4 is available for free with a two-year contract.

iPhone 5 will be available on September 28 in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

Source: Apple Inc.


  1. WOW!
    OK let’s see who will be first to say iP5 is a flop because it did not do 6-10 million like predicted by one analyst…. stocks down 2% in pre-market. Go irrational world, and congrats Apple on a majestic record.

    1. What’s the WOW! about? You shouldn’t have expected Apple’s share price to go up unless they actually did sell ten million over the weekend. Apple’s expectations are very, very high. Higher than any company around. Apple isn’t like Priceline, Intuitive Surgical, Google or Amazon. No free ride for Apple shareholders. Don’t think you’re going to see $800 a share very soon. You might not see that for the rest of the year. Google will reach $800 long before Apple does and so may Priceline.

    1. Well, the stock price is 100% higher than last year, so yes market for expecting materially more than 20% increase in sales for a completely new iphone with new design and ultrafast LTE connectivity.

    2. I hope you’re right – it’ll be a great buying opportunity to buy more (with profits taken from some recent stock sales).

      It will drop temporarily and then resume its climb. It is never too late to buy more AAPL.

  2. It’s exactly why Apple is down almost 14 points. They can’t make enough of them. It’s the convoluted logic that is so fascinating. Buying opportunity anyone? No? Oh I get it,
    Apple is no longer a viable company because of a Maps app.
    Makes perfect sense to me.

    1. I’ve notice over the years of owning my AAPL stock, that Apple has gotten much better at playing the “stock price manipulation” game. We might even be hearing rumors of the iPad mini event start surfacing today or tomorrow, just so there’s something to distract the “analysts” from beating the “sold out” and “can’t make enough” drums too hard, or for too long.

  3. 2 million in first 3 days of preorders 5 million in first weekend of sales in 9 countries, add 1 million of online orders during the week after preorders, and another 3-5 million in first weekend of availability in the next 22 countries… Now thats a lot of iPhones in september

    1. Agreed 5M in 3 days given constraints is good. I was surprised when the 6-10M numbers came out. That may be the demand but not the supply.
      I know several people who are waiting for their contract to expire or for the demand to die down before getting the new phone. My wife and kid are going to wait until Xmas time.
      What is amazing is that everyone knows about the iP5. Even regular people know it has been released and there is a lot of excitement to get one.
      My guess is that Apple will sell 10M by the end of this week as they catch up with orders. Obviously the pundits will expect 40M+ next quarter which may be harder if they ship 10M this one.

  4. Gotta say Apple, job well done.

    I had to order my AT&T iPhone 5 (64 GB black) in store at 10am the 14th… Due to shipping, nobody home during day.

    I was told 2 weeks before it would ship.
    It left Texas yesterday and will be here tomorrow.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.