Boom! New Apple Maps in iOS 6 put Garmin, others in the crosshairs

“It’s been a few days now since Apple officially unrelieved its latest and greatest smartphone – the iPhone 5,” Christopher Versace writes for Forbes. “Already Apple and AT&T have shared the iPhone 5 has broke prior iPhone order records. Those comments have led to favorable ones for FedEx, which stands to benefit as Apple starts shipping the iPhone 5 from from factories in China.”

“The flip side of the halo effect, however, tends to mean pain for those companies that are in the crosshairs of Apple’s innovations. With its iPod, iPad, iPhone, Apple TV and most importantly iTunes products, Apple has changed the way people consume and pay for content. Music. TV shows. Movies. Books, text books and magazines. Software. Games and more,” Versace writes. “As one would expect given Apple’s install base, this has had a ripple effect in a bad way across those aforementioned industries and the companies that serve them.”

Versace writes, “With Apple’s new iOS 6, which will be supported by a number of iOS devices including several iterations of the iPhone, iPod Touch and iPad, Apple may be aiming at Google’s Google Maps, but odds are it will hit GPS device vendors like Garmin, Cobra Electronics and TOMTOM NV even harder.”

Read more in the full article here.

MacDailyNews Take: Well, likely not TomTom. TomTom said in June that it struck a deal to supply Apple with “maps and related information.” TomTom did not disclose any other information about the deal.

Related articles:
Apple: We’ll take the in-vehicle GPS market now, thanks – June 12, 2012
TomTom shares surge on Apple deal – June 12, 2012
Apple shows off iOS 6 with all new Maps, Siri features, Facebook integration, Shared Photo Streams via iCloud, and more – June 11, 2012

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