Tim Cook memo to Apple employees: Court victory over Samsung ‘is about values’

Mark Gurman reports for 9to5Mac, “Following Apple’s big win in U.S. court today against Samsung, Apple CEO Tim Cook has sent a memo response to Apple corporate employees.”

Today was an important day for Apple and for innovators everywhere.

Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.

We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew.

The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.

I am very proud of the work that each of you do.

Today, values have won and I hope the whole world listens.


Read more in the full article here.


  1. Thanks Tim. No needless truculence here. Just imprinting Apple’s belief and adherence to the power of the right values that make this company the envy of the world.

  2. Samsung’s statement in response to the verdict is telling. They continue to insist on their call-it-what-it-isn’t version of what they did. Instead of accepting the ruling they indicate a willingness to compound theft with lying, loudly trying now to poison public opinion. They do this because actually inventing or innovating is not in their DNA. Some pundits have claimed that a win would actually be bad for Apple, because then Samsung, et al, will start out-doing Apple on design. To that unsupportable notion we can quote Steve Jobs when CNBC’s brain-dead pundits said others would destroy the iPod and iTunes simply by designing their own versions. Steve responded, “Let them try.”

    1. That Korean cartel regards the American judicial system the same way it regards everything else in the world—as an annoying inconvenience to be overcome by any means, while they continue to profit from their bootlegging and counterfeiting, laughing at the western fools while they loll in the sauna with their Seoul mates.

  3. If SamDung appeals will Apple be able to block all the products SamDung willfully copied in the meantime?

    I for one as so has my family already put a block on slavishly copied SamDung products in our home.

  4. When Samsung hinged their defense on prior art and insisted that Apple was trying to patent the rectangle, it showed the bankruptcy of their argument. Prior art is such a weak angle to make because anyone who wanted to make a phone or a tablet has to design around their own rectangle to differentiate its products from others. There are different ways to design a phone or a tablet using the rectangle but in this case Samsung was arguing that Apple’s design of the rectangle is the only way to make a phone or a tablet and so it can be copied willfully without any consequences for its actions. Any artist who want to paint has to use a canvass but it is how the picture that resulted that will show the originality of the works.

    Any artist that incorporated any elements of an original work verbatim is a forger. So also any writer who appropriated the ideas of others into their works is a plagiarist. He cannot claimed that it is common property, which I think Google has been guilty with its Android software and other nefarious activities like copying authors’ works and capturing data from unsuspecting users without permission.

    1. Your point is good, and very well stated. What Apple does is a form of “art,” and this case is really about Samsung blatantly copying Apple’s “art,” not about Samsung copying Apple’s “rectangle.”

  5. Couldn’t care less.

    For me, its about money. Buy buying Apple shares, I hire them to make me rich. Get me there.

    Don’t give a fat rats ass about values, Foxconn employees, patents, EPA, glued batteries, iBook Store suits from the Justice Department, pro-gay policies at Apple.

    I care about money, profits. Which means I can about what matters.

    If being nice guys gets it done, do it. If writing sugar coated emails helps, write on bro. If sicking the police on a journalist asswipe gets it done, let loose the dogs. If Steve Jobs dying to get him out of the way helps, light a candle for me.

    I dont give a shit.

    See you in a Caribbean harbor on a yacht sipping pagne baby.

        1. You’re a vulgar ignorant idot. You wouldn’t even be allowed near my tender let alone anything else that floats. Maybe a banana boat. When you’re old enough and ever rich enough to piss with the big dogs then post your name and location of “your yacht”.

          1. X is a troll well-known for “being in it for the money.” It’s his shtick. Lately he’s double X. Let me know when it gets to XXX. Until then, ZZZ…

    1. Your post is “rude,” but you are essentially correct on the MAIN point (ignoring your “details”).

      The purpose of a (for profit) corporation is to make money for its shareholders, and increase shareholder value. Apple was obligated to sue Samsung, to take back losses resulting from Samsung’s blatant copying, and discourage future copying from Samsung (and others).

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