“It’s a flagship consumer electronics store on Sydney’s George Street with smiling blue shirt-wearing sales staff, a minimalist design and smartphones and tablets that invite customers to pick up and play,” Asher Moses reports for The Sydney Morning Herald.
“But according to Samsung, the new store – just a block from Apple’s Sydney store – was all its own idea,” Moses reports. “The company, renowned as a “fast follower” of the market leader, is doing little to dispel the notion that it is an Apple copycat.”
Moses reports, “The store at 450 George Street opened at 8am today when Samsung also began selling its new tablet computer, the Galaxy Note 10.1. The 16GB WiFi version – which has a stylus for writing/drawing and can run dual apps in split screen mode – is priced at $589.”
MacDailyNews Note: Here are a couple of reviews:
• Engadget reviews Samsung Galaxy Note 10.1: Cheap, inferior, ultimately disposable feel – August 15, 2012
• The Verge reviews Samsung Galaxy Note 10.1: A disappointing Android tablet – August 15, 2012
Moses reports, “Everything from the store layout to the sales staff to the products and even the packaging and promotional material is uncannily Apple-esque… Samsung Australia’s vice-president of telecommunications, Tyler McGee, said Apple ‘didn’t even come into the equation when we were looking for a location [for the store].’ But come on, the layout of the store is pretty similar, right? ‘Well, if you look at our layout this is the layout that we use around the world and it’s about basically giving the consumers the opportunity to interact, learn and play with our devices,’ McGee said.”
Read more in the full article here.
MacDailyNews Take: Hopefully, they copied Apple Store NorthPark.
[Thanks to MacDailyNews Readers “Fred Mertz,” “MizuInOz,” “chris,” “Murray68,” and “Dan K.” for the heads up.]
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