Apple likely to hold two separate events: one for iPhone, then another for iPad mini and iPod touch

“I’m thinking it makes more sense for Apple to hold two events,” John Gruber writes for Daring Fireball.

“First, an iPhone event, focused solely on the new iPhone and iOS 6,” Gruber writes. “Then, the iPhone ships nine days later, and there’s another wave of iPhone-focused attention as the reviews come out. Then, in the first or second week of October, Apple holds its traditional ‘music event,’ exactly along the lines of the events at which they’ve been debuting new iPods for the last decade… An event where the iPad Air (cool, but just a smaller thinner cheaper iPad), new iPod Touch (cool, but just an iPhone without the phone), and maybe even new or at least updated iPod music players (eh) share the stage, tied together with the theme of consuming iTunes media content.”

To which The Loop’s Jim Dalrymple responds, “Oh that Gruber is a smart fellow.” Which is pretty much Jim’s long-winded version of “yep.”

Much more from Gruber in his full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]


  1. This makes a lot of sense. And it’s more than the iPhone not wanting to share the spotlight. Based on the rumors and hardware leaks, the new iPhone production is ahead of the smaller iPad production. The smaller iPad won’t be ready for a September release. Apple doesn’t announce new versions of existing products unless they are ready to start selling them in the very near future (1 or 2 weeks).

    Nerds like us already know there is almost definitely a smaller iPad coming out soon. “Normal people”, not so much. If Apple announced a smaller iPad on Sept 12 *every* television and radio show would be talking about it. I can guarantee Apple won’t be selling many current iPads between the announcement and the release. People will want to compare the two devices (or at least read someone’s hands on review) before deciding to get the 10″ iPad or the smaller & cheaper iPad.

    I believe sales will pick back up for the 10″ iPad in November or so. The smaller iPad isn’t going to totally replace the 10″ one, but I do expect Apple to sell a *ton* of smaller iPads.

    On top of minimizing the time between announcement and release, do you guys remember how large the lines are on iPhone release days? Just as a pure logistics standpoint it would be a complete fuster cluck to have a new iPhone and iPad on the same weekend, or even the same week.

    So, if this theory is true, everything works out better sales wise, logistics wise, and Apple gets the added benefit of being in the press 24/7 for most of September AND October. Sounds like a brilliant strategy.

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