Apple shares edge closer to all-time record high

“Don’t look now, but Apple shares are moving back toward record levels,” Steven Russolillo reports for The Wall Street Journal.

MacDailyNews Take: Jinx!

Russolillo reports, “The stock has quickly recovered from its rare earnings miss late last month and is about $10 away from the all-time high reached earlier this year. Rumors of potential new iPhone and iPad products have helped move shares higher in recent weeks. But the latest catalyst appears to be WSJ’s report that Apple is in talks with some cable operators about making big moves in the TV market.”

“Shares are up 57% this year,” Russolillo reports. “The all-time intraday peak is $644 hit on April 10.”

Read more in the full article here.

MacDailyNews Take: Not if John Browett has anything to say about it.

Related articles:
Apple Retail Store chief Browett: ‘We messed up’ with Dixons-eque staffing gamble; refutes layoffs – August 16, 2012
Apple surpasses $600 billion market cap milestone – April 10, 2012


  1. Apple and their products have been a part of pop culture for some years now with iPods, iPhones, iPads, computers, and laptops. Apple stores are not only spreading worldwide but also opening inside stores like Walmart. So their shares should be high.

  2. $644 or bust. It’s been a bit over five months since Apple hit that mark. I remember it clearly because almost every day the news media reported Apple was hitting a new high on its way to $700 until the ceiling fell in on shareholders. I don’t remember what set the collapse up though. It might have been some Eurozone crap that took the whole market down. I do remember that Apple fell to a low of $530 along the way.

    I’m not getting my hopes up because Apple shares can just as easily fall again if it hits $644 on a second go ’round. This is not a stock market to be taken lightly. Google shares are moving up smoothly and I wouldn’t be surprised to see Priceline shoot up past Apple at the rate it’s been going.

    It’s funny hearing that Apple shares are up 57% so far this year. Five months ago Apple’s shares were up 58% and everyone thought the sky was the limit. Oh, the irony.

  3. Just like all the predictions of Dow 15,000 and 18,000 we’ve been hearing for the past decade and a half, get ready for a new round of AAPL predictions now that it’s near it’s high.

    Sadly, regardless of how well AAPL does going forward, there’s no hiding from the thrashing the stock market is going to take if the fiscal policy in this country doesn’t change, and real soon.

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