The Mac commercial that never aired: Original Mac design team’s ‘self-congratulatory’ interview video

Andy Hertzfeld, computer scientist and member of the original Apple Macintosh development team during the 1980s, has posted a video of snippets from interviews with members of the original Macintosh team, recorded in October 1983 for projected TV commercials that were never created or aired.

“It never aired because Apple deemed it too self-congratulatory, although it was used in some promotional materials sent to dealers,” Hertzfeld wrote on his Google+ page.

The Chiat Day video features Burrell Smith, Andy Hertzfeld, George Crow, Bill Atkinson and Mike Murray.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

21 Comments

    1. There are ‘Brilliant boys’ and girls out there right now who are capable for new insanely-great creations. But typically they don’t have the ‘naive’, creative and disruptive drive of an Apple company behind them. Instead they’re held under thumb by BizTards with emotional and control issues who are incapable of progressive thinking. Chief among their BizTard illnesses remains The Spirit Of The Age: SCREW THY CUSTOMER.

      Meanwhile, anti-biznizz companies like Apple succeed while the BizTard run biznizziz FAIL.

      It’s time for another revolution, as well as the death of BizTard companies like Microsoft and Samsung. I enjoy using jokey lingo to describe this problem. But it is entirely real and entirely self-destructive of capitalism.

        1. My large company was Eastman Kodak. They just about drove me nuts. (0_o) But they weren’t the worst I’ve run into by a long shot. Watch all the companies that drove the world into our ongoing worldwide economic depression. If they went into FAIL mode, they had BizTards at the helm. If they treat their customers with little respect, they have BizTards at the helm. If they imitate instead of innovate, they have BizTards at the helm. If they allow Marketing-As-Management, they have BizTards at the helm. There is a new book on the subject every month.

      1. The rise of the BizTards has been driven in large part by the quarterly return mentality of day trader stockholders and others of their ilk who value the steepness of the growth curve over a sustainable return. Baseline concepts like satisfying and retaining existing customers end up taking a back seat to cutting the bottom line and futzing accounting numbers to boost quarterly statements or drive dividends.

        BizTards can only gain a foothold where short-attention-span owners call the shots.

        1. It’s a very old story that has become remarkably prevalent with all the ‘live for today’ desperation:

          Short Term Thinking, Long Term Disaster.

          It should be the motto for the post-World War II western culture. Oops. Sorry future generations. We left you an incomprehensible mess. Have fun with that. 😛

  1. Brilliant. These guys worked so hard on a world-changing product, which for most people was essentially put in limbo for two decades because of business mis-management.

    (Some us us were using it all this time between 1985 and 2005, but so very, very few of us.)

    1. Not knowing it, I was a Mac guy way back then, since 1988. I was warm towards the Apple II in my school and kinda freaked at the nerds and geeks using PCs. Those of us using Macs where already the ones “thinking outside the box” just not aware of it then and just until now aware how much has not changed over the decades.

  2. I remember walking into a computer store at the mall shortly after the Mac came out in 1984 just to see one. Obviously the sales clerks didn’t pay me any mind because I was only 11-years-old at the time. I had no idea what I was looking at but I knew it was cool.

    My dad bought me a ][C clone in 1986 and I finally got my own real Mac in college in 1994 – PowerPC 7100/66/250/CD with a 15″ MultiScan Display and a LaserWriter Select 360 – all that for only $3600 with a student discount. 🙂

    1. I bought an 8100/80 around the same time as you, and got the pricey AppleVision 1710 Trinitron monitor. With the university discount, the damn thing was something like five grand by the time I put RAM in it. I put a couple of different CPU upgrade cards in it, and had it for years before I finally got a 9600. Great machine.

      It’s unbelievable to me how much computing power you can get for so little money now compared to 15-20 years ago.

  3. In 1986 I bought a used SE from the wife of a guy who passed away for $2500. A few years later I got an LC with a 12 inch monitor for $2500. A few years later I got a Power Mac 8500/180 for $2500. A few years later I got a PowerBook for $2500. And now I have a 15″ MacBook Pro maxed out… guess what I paid… $2500 🙂

  4. I had an Apple II, then got a Mac Plus in London after seeing it at an expo there the first time.

    They didn’t just revolutionize software like MacPaint and Macwrite, also programming later with Andy’s HyperCard. It was later killed by suits, one of the greatest blunder of Jobless Apple.

    They were simply out schystered by Billy Gates of hell.

  5. 1984, Mac 512, with printer , $3,000.!

    I submitted blue prints for a commercial property in Tampa Fl ( a geodesic church ) using I believe Mac Draw. First plans submitted using computer generated plans in Hillsboro county

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