Apple’s iTunes Store still unavailable to population of 3 billion in Asia

“Earlier this week, Apple extended support for its iTunes Store, iTunes Match and iTunes in the Cloud services to 12 new markets across Asia.,” Jon Russell reports for TNW. “While the move is undoubtedly a positive one, bringing new services to users in Asia and extending monetisation opportunities for Apple and developers, it is also notable that the move missed three massive markets in the region; and a combined population of almost 3 billion.”

“Those living in China (1.5 billion), India (1.2 billion) and Indonesia (220 million) remain ‘off the grid’, with Apple fans in each country left to their devices if they want to access the benefits of these service,” Russell reports. “The more enterprising of them may have already set up overseas (US) accounts, which are then loaded with pre-pay credits — something that has gained a level of popularity in Indonesia — but for most, the services simply don’t exist.”

Russell reports, “Things are not simple, of course, else Apple would have long moved into these three giant markets and others.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

Related article:
Apple launches iTunes Store in Hong Kong, Singapore, Taiwan and nine additional Asian countries – June 27, 2012


  1. I don’t get your reasoning at all. One of the factors for Napster going under, apart from regulatory crack down, was the presence of iTunes which legitimised illegal downloads off the Net.

    The presence of iTunes should push out piracy, not increase it. So intellectual property protection is an adjunct to iTunes, not its raison d’être.

  2. I’m sure they will get there soon.
    China will be a priority since they have a big foot in the door and its a huge market with a growing middle class.
    India maybe – you don’t hear so much about success of the iPhone there.
    It’s all about the licensing and distribution rights in those countries. Probably takes years to negotiate.

  3. India probably doesn’t need iTunes music or movies as much because the local movie and music industry is much bigger in terms of volume than all the Hollywood and recording studios combined. There are more than 800 movies produced in 4 or 5 different languages every year. A genuine music CD costs 1 $ for the whole Album and a DVD costs about 2-4 $ for a movie. The studios dropped prices so people can buy the original discs than pirate the music and movies.

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