“Google’s new Nexus 7 tablet will increase competition in the tablet market and threaten Amazon’s Kindle Fire and Microsoft Surface, but isn’t expected to have an effect on sales of Apple’s iPad,” Neil Hughes reports for AppleInsider.
“Analyst Shaw Wu with Sterne Agee believes the key to the Nexus 7, co-developed by Google and Asus, is its aggressive $199 starting price point,” Hughes reports. “That matches the Amazon Kindle Fire, which got off to a strong start when it launched late last year before demand quickly fizzled.”
Hughes reports, “The sub-$200 price of the Nexus 7 is expected by Wu to threaten the Kindle Fire and also give Google’s hardware a “fighting chance in the market.” He also believes Google’s aggressive pricing could also spell trouble for Microsoft’s recently unveiled Surface tablets, set to launch later this year. If Microsoft prices its ARM-based Surface tablet above the $399 entry price of Apple’s iPad 2, Wu thinks it would be a ‘disastrous move.’ …Wu’s take is shared by Brian White of Topeka Capital Markets, who declared that the Nexus 7 is ‘just another Android-based tablet’ that won’t pose a threat to Apple’s iPad.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Maracopacetic” for the heads up.]
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