“Apple may be trying to minimize Google’s presence on its mobile screens, but Piper Jaffray’s Gene Munster doesn’t expect the search giant to feel much pain,” Philip Elmer-DeWitt reports for Fortune.
“Munster estimates that Google will generate about $4.5 billion in gross mobile revenue in 2012, the lion’s share ($4 billion) from search ads and the rest ($500 million) from display. He believes that iOS is likely to remain the biggest or close to the biggest source of that revenue, generating roughly 40% of the total (or $1.6 billion). Assuming Google keeps half (after subtracting so-called acquisition costs), iOS would generate about 2% of Google’s total revenue in 2012,” P.E.D. reports. “Bottom line, according to Munster: ‘We do not expect any material impact to these assumptions if Google Maps were to no longer be the default mapping application on iOS.'”
Read more in the full article here.
MacDailyNews Take: In the short-term, perhaps, but what about long-term, Gene?
There was a reason for Google’s weak maps dog and pony show yesterday; a few days before Apple’s June 11th WWDC keynote presentation. It wasn’t just circumstance.
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