“Two Greenpeace activists were arrested outside of Apple’s headquarters in Cupertino, California after staging a protest against the company’s use of “unclean” energy in the massive computing facilities that underpin its iCloud service,” Cade Metz reports for Wired.
“On Tuesday morning, according to Greenpeace, two of its activists ‘barricaded’ themselves inside a giant iPod outside Apple HQ, broadcasting audio messages that ask the tech giant to use renewable energy rather than coal to power its iCloud data centers,” Metz reports. “Both activists were arrested and taken to the Santa Clara County jail, according to a Greenpeace spokeswoman. Four other Greenpeace activists — who stood outside the giant iPod, wearing iPhone costumes — were not arrested, the spokeswoman said.
Metz reports, “The protest is part of the organization’s larger effort to bring attention to the way the giants of the web power their data centers… Apple’s iCloud service — a means of storing photos, videos and other files online — is backed by a 500,000-square-foot data center in Maiden, North Carolina, and this facility is powered by Duke Energy, a utility that gets 46 percent of its power from coal and 52 percent from nuclear facilities. Though Apple says its Maiden facility will soon use 60 percent renewable energy — the company is installing a solar array and biogas plant next to the data center — Greenpeace wants more from the company.”
Read more in the full article here.
MacDailyNews Take: Greenpeace wants more from the company. Yeah, more free publicity.
As we wrote on May 4th:
It’s the new “activism.” Make a stink and then claim credit for something that’s already been announced. The second that Apple flips the switch on the largest corporate fuel cell installation in the USA at their Maiden, North Carolina data center, expect a self-congratulatory media binge from Greenpeace et al. for “causing” something that’s already been announced to “happen.”
Greenpeace et al. should read up on Darwinism. By pandering to the dupes who would fall for such utter nonsense, all you end up with is a bunch of mouth-breathers. Obviously, they’re now getting stupider at an exponential rate.
[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]
Greenpeace projects text messages, photos onto Apple’s Cupertino headquarters in ‘Clean Our Cloud’ protest – May 15, 2012
Greenpeace, others block train tracks to protest Apple, Duke Energy coal use – May 4, 2012
Bloom Energy confirms they will supply fuel cells for Apple’s North Carolina data center – April 30, 2012
Apple rejects Greenpeace claims after group stages protest on roof of Apple’s European HQ in Ireland – April 18, 2012
New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
Apple plans USA’s largest private fuel cell energy project in North Carolina – April 1, 2012
How Apple took the lead on the environment – February 22, 2012
Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
Apple’s Mothership campus solar roof will be among biggest in U.S. – December 7, 2011
Apple working with US company, Leaf Solar Power, on North Carolina solar farm – November 8, 2011
Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011
Apple building huge solar farm around its billion-dollar North Carolina data center – October 26, 2011
Greenpeace names Apple ‘least green’ tech company – April 21, 2011
Greenpeace drops Apple to 9th as HP, Samsung advance in ‘Guide to Greener Electronics’ – October 26, 2010
Greenpeace spotlights links between Apple’s iPad, the Internet, and climate change – March 31, 2010
Greenpeace: Apple fails to meet ‘computer detox’ deadline – January 07, 2009
BusinessWeek: Apple is greener than Greenpeace says – December 08, 2008
Apple’s score plummets as Greenpeace expands ranking criteria in its Guide to Greener Electronics – June 25, 2008
Greenpeace intends to ride Apple’s PR coattails for as long as possible – January 18, 2008
BusinessWeek: Why Greenpeace repeatedly makes flawed attacks on Apple – October 26, 2007
Chemical Industry Group slams Greenpeace over unfair iPhone criticisms – October 22, 2007
Greenpeace admits that Apple’s iPhone is fully compliant with Euro chemicals rules – October 16, 2007
Apple faces lawsuit based on Greenpeace’s ‘toxic’ iPhone Report – October 15, 2007
Greenpeace attacks Apple over ‘hazardous chemicals’ in iPhone – October 15, 2007
Apple greener than Greenpeace wants you to think – May 03, 2007
Greenpeace ranks Apple dead last in ‘environmental friendliness’ – April 03, 2007
EPA does not support Greenpeace’s charges against Apple Computer – January 07, 2007
Apple places last in Greenpeace ‘Guide to Greener Electronics’ report – December 07, 2006
Is Greenpeace lying about Apple’s ‘toxic laptops?’ – September 25, 2006
Greenpeace ‘Guide to Greener Electronics’ report called ‘misleading and incompetent’ – September 02, 2006
Greenpeace criticizes Apple over toxic waste – August 29, 2006