Apple’s own worst enemy: Apple

“We believe AAPL could at least trade in a range for a short time, but ultimately the catalyst of continued success of the iPhone 4S in China coupled with relatively modest earnings expectations for the next quarter will lead us to our 2012 price target of $750,” Furbonacci writes for Seeking Alpha.

“Given that our worst case scenario for the end of 2012 still provides a small margin of safety and our upside target for the end of 2013 is more than 50% higher than today’s price, we believe an investment in Apple is warranted. We do believe that longer term investors should look for signs that the company is resting on their laurels, not doing anything revolutionary and giving the cold shoulder to their original end users – the professionals,” Furbonacci writes. “There are already many reasons to worry about Apple: the competition has improved its products, Steve Jobs is gone and the concern that Apple TV could be a huge flop. These are all valid concerns, but they are nothing $100+ billion in cash and some great marketing can’t overcome for now.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

13 Comments

  1. More drivel from the Analists. Just hold and wait. We’ve been here before this ain’t rocket science. Look at the BIG picture long term. Yeah. It’s springtime shorts my ASS! Good Luck.

  2. Its bullcrap ,they make up stuff put it on the web and everyone thinks its true .example 1 apple tv -it’s never even been confirmed yet it is talked about like it is an actual product .it is not and those of us in the tech business know that but the avg consumer thinks the tv’s the real deal .apple needs to control this better .they need to respond to big rumours to stop them from becoming fact .when they were a smaller company ,it was no big deal .now it needs to be addressed .

    1. Well, I’m pretty sure Steve Jobs is dead. They didn’t make up that one. Wall Street is pretty much in agreement that since Steve Jobs is dead, so is Apple. There will be no new products in the pipeline hand-picked by Steve Jobs after the next iPhone. Everything after that will be a huge flop and that’s why Apple has been modeled for $0 long-term growth on Wall Street. I’ve seen this said many times, so somebody must believe it.

      1. I’ve seen so many comments like yours about Apple over the decades, like without licensing the OS to cheap OEMs they will fail, or that Steve Jobs is awful and wrong about everything (that one I read a thousand times), the retail stores are a huge mistake, or that okay the iPod surprised us but that’s it and the iPod market is oversaturated, etc. Because YOU can’t think of anything else Apple can do, therefore there isn’t anything else they can do. You and they are wrong, Apple continues to invent and will continue to transcend.

  3. Whatever.
    Dear Apple/Mr. Cook:
    please use that $100B that’s apparently burning everyone else’s pocket, and buy a good chunk of the best company around (that’ll fit in your culture well) — yourself.

    Put your trust in your own actions, and let’s short the shorts. Rinse, leather, repeat. Problem solved, hopefully for a long time to come.

    1. Dear Apple/Mr. Cook:

      Please ignore the above noob, as he clearly doesn’t know what he’s talking about. Please ignore short-term stock fluctuations, and resist the temptation to resort to stock tricks that take away your attention and resources. Please do continue to add value to the company by making awesome new products and innovating in all cases.

      Thanks.

  4. Pablum for the uninformed. The best time to buy AAPL was yesterday. The next best time is today. After that the next best time to buy AAPL is tomorrow. In a years time, no matter what you paid, your investment will be up ~50%.

  5. “… We do believe that longer term investors should look for signs that the company is resting on their laurels, not doing anything revolutionary and giving the cold shoulder to their original end users – the professionals,” Furbonacci writes. …”

    Two things.

    1. I agree. I’m watching for the resting on their laurels thing. I’d like to see some radical advances in software. Spoon feeding up features in hardware is ok. The good thing is that every time I feel a bit worried about Apple, like I am now, they bitchslap my worry and prove it never needed to be there.

    2. Concerning Professionals, I think Apple is re-definining what and who the professional is. Maybe the professional isn’t the guy animating for CBS as much as it’s the web series producers who slap together entertainment on a MacBook Pro. It will be interesting.

  6. How to spot shitty analysis, 101:

    1. “concern that Apple TV could be a huge flop”. You mean the device that Apple currently describes as “a hobby” or the product that has been a figment of the imaginations of shitty analysts for 4 years? My money’s on the latter.

    2. “These are all valid concerns, but they are nothing $100+ billion in cash and some great marketing can’t overcome”. So Apple’s future success boils down to a pile of cash and marketing? I’d expect this tripe from Paul Thurrott, not someone who posing as a person from whom you’d want to get investing advice.

  7. We do believe that longer term investors should look for signs that the company is resting on their laurels, not doing anything revolutionary and giving the cold shoulder to their original end users…

    Q: What other company but Apple is put through such scrutiny by ANALysts?

    A: NONE!

    Q: What other companies SHOULD be put through such scrutiny by ANALysts?

    A: ALL OF THEM, except Apple because we all know from decades of experience that Apple is above such self-destructive behavior. Even during 1996, when Apple stupidly stockpiled $1 BILLION in unwanted Mac Performas, they never took their eye off the ball. Apple certainly fell on their face a few times. (Recall the FAIL of the Taligent, Copeland and Gershwin OSes). But I have NEVER known Apple to require the above mentioned scrutiny.

    Therefore: Please, by all means, scrutinize Apple. But also get a clue that it was THE REST of Wallstreet that killed the world economy, NOT APPLE!

    DUH!

  8. More Tardiness:
    Apple TV could be a huge flop…

    WHAT APPLE TV?!?!?!

    This ANALyst is commenting on a RUMOR. How UN-useful.

    Dear Mr. Furbonacci of Seeking Alpha:
    YOUR ARTICLE is a ‘flop’. I don’t hold much stock in your analytical skills. Sounds like the SOS rumor mongering to me.

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