Apple helps Czech mole enter $21 billion U.S. toy market

“Krtek, the Czech cartoon mole known throughout communist Europe for decades, is seeking to break into the $21 billion U.S. toy market with the help of Apple Inc.,” Lenka Ponikelska reports for Businessweek.

“The launch of the stuffed-animal version of Krtek (pronounced Kir-teck) aboard the U.S. Space Shuttle Endeavour on this day last year spurred 22-year-old Czech student Karolina Milerova, the granddaughter of Krtek’s late creator, Zdenek Miler, to commission iPad and iPhone apps designed to entertain kids from Prague to Peoria,” Ponikelska reports. “Exporting the six-decade-old “Little Mole” through new media is a first step toward establishing the most popular Czech animated icon in America to spur sales of books, movies and toys.”

Ponikelska reports, “Miler, an admirer of Walt Disney’s works who died last November at age 90, created the mole to explain to kids living in then-communist Czechoslovakia how linen is made… The first app, a Krtek-themed Pexeso [US$0.99], which is a Czech version of the game known as Concentration in the U.S., was designed by ULikeIT s.r.o., a Czech app maker. A second e- coloring book is in design. Proceeds from app sales go to the foundation to help educate orphaned and disabled children. ‘My grandfather was so happy to see Krtek on Endeavour,’ said Milerova. ‘I want to continue to promote Krtek over there with books, movies and toys. I feel morally obliged to do so.'”

Read more in the full article here.

MacDailyNews Take: That’s funny, Apple also helped an American mole enter the $200 billion global smartphone market.

[Thanks to MacDailyNews Reader “Carl H.” for the heads up.]

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14 Comments

  1. Well, not just communist Europe, it was on West German tv (Sendung mit der Maus) since seventies as well, in fact still is today and my kids still like it…

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