“Following a string of complaints across the globe (notably in Australia and the United Kingdom) regarding Apple’s branding of the 4G-LTE compatible iPads, Apple has tweaked the name of their cellular-connecting iPad in some regions,” Mark Gurman reports for 9to5Mac.
“The new name is simply ‘iPad WiFi + Cellular,’ and this is a shift from the former ‘iPad WiFi + 4G’ branding,” Gurman reports. “The source of the criticism of the 4G third-generation iPad models is the fact that the 4G LTE only functions in the U.S. and Canada, on a total of five carriers.”
Gurman reports, “Apple did not simply make this iPad name change in the affected Australia and UK regions, but they changed it in the UK, Australia, the U.S., Canada, UAE, Vietnam, Thailand, Singapore, New Zealand, Malaysia, Ireland, and Hong Kong.”
Read more in the full article here.
MacDailyNews Take: “4G” is a nonsense term. It has been bastardized by carrier marketeers to the point of having no useful definition. Regardless, this was certainly not a fight worth fighting, so Apple did the right thing by renaming the product even though they could have made quite the point had they renamed it something a bit more provocative, for example: “iPad Wi-Fi + Supercalifragilisticexpialidocious.”
Atoning for educability through delicate beauty, indeed.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
Apple seeks to redefine Australia’s 3G networks as ’4G’ – April 19, 2012
Apple and Australian watchdog mediation over iPad ’4G’ fails – April 16, 2012
Apple updates Australian store to further clarify 4G abilities of new iPad – March 30, 2012
Sweden looking into complaints over Apple marketing iPad as ’4G’ (incompatible networks in Sweden) – March 29, 2012
Apple offers full refunds, corrective signs over ’4G’ iPads in Australia – March 28, 2012
Australian watchdog to seek orders against Apple for alleged ‘misleading’ iPad 4G claims – March 27, 2012