“One of the more interesting questions I get asked about as an industry analyst who’s followed Apple since 1981 is why Apple is so successful,” Tim Bajarin writes for TIME Magazine.
“Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and then the iPhone, the company started to go in a new direction,” Bajarin writes. “And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets. But beyond that, the reasons why Apple is really successful are still a mystery to many.”
MacDailyNews Take: You only “lose” war when you surrender. Apple has never done so. Quite the opposite, in fact: Apple Macintosh unit sales have outgrown the Window PC market for 24 consecutive quarters (6 years!) and counting.
If this is what “losing” looks like, more “losses,” please!
Bajarin writes, “The reasons the company is successful can be boiled down to six key principles that make it very hard for competitors to compete with Apple.
1. For any product that Apple creates, the people who create it have to want it themselves
2. The products have to be easy to use
3. Keep things simple
4. Offer great customer service and in-store experiences
5. Apple only makes a product if Apple can do it better
6. Apple stays at least two years ahead of its competitors
Read more in the full article here.
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