Forrester CEO: Apple won’t be a ‘great company’ in five years, Tim Cook a ‘mismatch’

Teresa Rivas reports for Barron’s, “Forrester Research CEO George Colony elaborated his caution about Apple (AAPL) to the Wall Street Journal, in response to his recent blog post warning that the company will decline in a post-Steve Jobs era.”

Rivas reports, “In defending his position, Colony said ‘Tim Cook is a competent and proven leader, but he’s just a mismatch with a charismatically-driven organization like Apple. Apple will be a very good company five years from now but it won’t be this great company that we’ve come to know.'”

Read more in the full article here.

MacDailyNews Take: Keep on digging, Georgie!

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related articles:
Apple will eventually decline in post-Jobs era, which effectively stretches from Oct. 6, 2011 to infinity – April 28, 2012
Forrester CEO: Apple will decline in the post Steve Jobs era – April 26, 2012

50 Comments

  1. Apple doesn’t have Steve Jobs. Neither does anyone else.

    Apple does have Tim Cook. No one else does. I don’t see anyone in the tech industry who is as good as Tim Cook.

    Do you?

    Apple without Steve Jobs is still a hell of a lot better than all of it’s competitors combined.

  2. Five years from now is a long time for any tech company. Who knows what will happen in the near future. If the company has a good run just for the next four or five years, I’ll be more than satisfied. I don’t care if Apple doesn’t stay a great company. I’ll settle for a good company if the dividends come steadily.

  3. It’s not even possible that Apple won’t be a great company in 5 years. Even if Donald Trump was running it……. Well Maybe Donald was a bad choice. Even if Pee Wee Herman was running it.

  4. And just what kind of company is Forrester Research, Mr. Colony? Do you think that your company is great? Or that it would appear great in comparison to Apple, even if Apple took a dive into a cesspool?

    Sounds like Forrester Opinion, to me.

  5. Huge headline . . . stock will drop . . . George Colony says: “Tim Cook is not Steve Jobs . . . I know this because for one thing they spell their names differently”. When pressed he admitted that he had never met either but from what he could tell the letters of the names were all different and stuff.

  6. Steve personally picked Tim, chose him, trained him, and Tim is a great man. Steve’s advice was to not try to imitate Steve. And for all those who think just because a person has passed over from planet earth: those souls passionate about a cause retain their passion and love and work from the other side. Apple STILL has Steve Jobs. That is perhaps the biggest fud laugh of all, this erroneous belief that Steve has completely disappeared. Just to the shortsighted, but not in reality 🙂

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