How many iPads did Apple sell last quarter?

“Anybody who tells you they know how many iPads Apple (AAPL) sold in the quarter that ended March 31 is either lying or privy to inside information,” Philip Elmer-DeWitt reports for Fortune.

“This increasingly important data point — the iPad accounted for 20% of Apple’s revenue in Q1, second only to the iPhone (53%) — is devilishly hard to predict, especially this quarter,” P.E.D. reports. “The new iPad had an impressive launch (3 million in 3 days) and an aggressive rollout (35 countries in two weeks), but racked up only a fortnight of sales before the quarter ended. Meanwhile, who knows how much iPad 2 purchases might have dwindled in advance of the new model or accelerated after the $100 price cut?”

P.E.D. reports, “Among the 28 Wall Street analysts we heard from, iPad sales estimates ran from a low of 9 million from Morgan Stanley’s Katy Huberty to a high of 14.47 million from Topeka’s Brian White — an unusually large range of nearly 5.5 million units. The average estimate from this group was 11.87 million, which would represent an increase of 153% over Q2 2011’s 4.69 million.”

Much more, including all of the analysts’ individual estimate, in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. Are these anylysts paid

    Because all i read is that they fluck their figures from were the sun dont shine or the are p******* in the wind

    And for as that idiot who says sell he just wanted his name in the media wether press or internet

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