“Is Apple losing its shine? Has the gloss rubbed off? I could go on, but you get it,” Mark Jones writes for The Sydney Morning Herald.
“There’s a distinct lack of unbridled excitement for iPad 3 (‘new iPad’ really is a very silly name),” Jones opines.
“Think of any other iPhone or iPad launch,” Jones writes. “Wall-to-wall gushing in the press, in pubs, dinner parties, offices.”
Jones scribbles, “Now? Not so much.”
MacDailyNews Take: Here’s a good rule for writers: If you’re going to attempt to B.S. your hapless readers, at least try to make it somewhat credible. The iPad reviews are the very definition of wall-to-wall gushing:
• Rush Limbaugh reviews new Apple iPad: ‘It is amazing, it really is; and we’re giving one away each day’ – March 20, 2012
• DisplayMate: New Apple iPad Retina display decisively blows away all other tablets – March 20, 2012
• Computerworld reviews new Apple iPad: ‘Gorgeous; the new king of the tablet hill’ – March 19, 2012
• Paul Thurrot reviews new Apple iPad: ‘The best tablet on the market by far; the only tablet currently worth considering’ – March 18, 2012
• PC Magazine reviews new Apple iPad: ‘The finest large-screen tablet; a truly gorgeous screen; Editor’s Choice’ – March 17, 2012
• Daring Fireball’s Gruber reviews new Apple iPad: ‘Pixels pixels pixels. Battery battery battery. Speed speed speed.’ – March 15, 2012
• Fox News’ Morris reviews new Apple iPad: ‘Easily the best tablet I’ve ever seen; a giant leap for connected mankind’ (with video) – March 15, 2012
• The Verge’s Topolsky reviews new Apple iPad: ‘Otherworldly; easily the most beautiful computer display I have ever looked at’ – March 15, 2012
• NYT’s Pogue reviews new Apple iPad: ‘Incredibly sharp and clear; dazzling’ – March 15, 2012
• WSJ’s Mossberg reviews new Apple iPad: ‘The best tablet on the planet’ – March 15, 2012
• USA Today’s Baig reviews new Apple iPad: ‘The finest tablet you can buy – period’ – March 15, 2012
Jones writes, “So what’s going on? Is it the post-Steve Jobs era, where suddenly his magic has faded? I don’t buy it. The innovation machine at Apple is well oiled. My take is this: we’ve got gadget fatigue.”
MacDailyNews Take: No, you’ve got gadget fatigue. Apple’s got over 3 million new iPads sold in the first three days.
But Apple is “about to have their dominance challenged,” Jones writes. “The issue is that large companies who collectively employ millions of people in Australia are getting the app store bug. In their world, if you’ve just spent a tidy sum developing a custom app for employees, why on earth would you give Apple money to manage the process of getting it out to their mobile devices?”
“You wouldn’t, hence the birth of the company app store era. Deloitte, a multinational professional services company, is one of the companies that’s sniffed an opportunity here and recently acquired US-based mobile app developer Übermind. To me it’s a sign of a healthy market for both enterprise apps and private app stores,” Jones writes. “And the appeal of a private app store is clear: own the store, control the devices. For IT managers, long starved of control since the consumer gadget revolution ripped away their purchasing power, it’s like a breath of fresh digital air.”
Read more in the full article here.
MacDailyNews Take: Next time, Mark, just write about what you’re writing about and don’t attempt to pad it upfront with five paragraphs of totally unsupported B.S.
[Thanks to MacDailyNews Reader “Dow C.” for the heads up.]