Apple sells over 3 million new iPads in three days

Apple today announced it has sold three million of its incredible new iPad, since its launch on Friday, March 16. The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics, a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video, and still delivers the same all-day 10 hour battery life while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast networks around the world including those based on HSPA+ and DC-HSDPA.

“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing, in the press release. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can’t wait to get it into the hands of even more customers around the world this Friday.”

The new iPad is already available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands and will be available in 24 more countries starting at 8:00 a.m. local time on Friday, March 23 through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers, including Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

The new iPad Wi-Fi models are available in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. iPad Wi-Fi + 4G for either AT&T or Verizon is available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad is sold in the US through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. Additionally, the incredible iPad 2 is now offered at a more affordable price of $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model.

Source: Apple Inc.

MacDailyNews Take: Yeah, um… (gulp). Wow!!!

Congrats, Apple!

And 24 more countries come online this Friday at 8am. Revolutionary and magical, indeed.

Wonder how many iPad 2 units were also sold?

Related articles:
Analyst: Sales of iPad 2 could hit 1 million units in first weekend – March 11, 2011
Apple sells three million iPads in first 80 days – June 22, 2010

55 Comments

  1. Wow…! It took about three MONTHS to sell the first 3 million iPads (back in 2010), and that was considered immensely successful. Three million in three DAYS is staggering.

    And I guess that number doesn’t even count the $399 iPad 2 that continues to sell.

    1. I assume that the number will be adjusted higher later. The Best Buy, Walmart, Target, AT&T, Verizon, … sales may not be counted fully yet. Also, the corporate and educational shipments may not be counted yet. How did HP, Dell, Amazon, … do over the weekend? Feeling the pressure yet? We will get the real number during the next quarterly report.

      1. you wonder how well Amazon etc did over the weekend?
        Front page of amazon right now:

        “Free Kindle for iPad”
        “Read over a million Kindle books on your iPad with our free app. NO KINDLE REQUIRED”

        I think Amazon is telling us how well it did over the weekend 😉

  2. Awesome! A great product is a great product is a great product. Now if those idiots at FedEx would have delivered the “overnight” shipment today of our three iPads instead of having them sit in their Oakland, California location, I would be even happier.

    1. You do realize that will be counted by analysts as potential Kindle Fire sales that will greatly eat into iPad sales and market share. Look out, iOS. Android is gaining on you.

  3. 3.1 million pixels on the new ipad 3….
    3 million sold in 3 days in the 3rd month of the year…

    Don’t you know good things come with 3s?
    Thanks Apple!
    And keep ’em coming!

  4. Piper Jaffray had forecasted 1 million on opening day. Given the 3m for 3 days, seems they were in the ballpark although on the conservative side for 1 day.

  5. I love how the iHaters where running around the net proclaiming that Apple was announcing nothing, yet people believed it as if it were successful. Listen iHaters, Apple was taking its time to make sure the have a real number to announce. Unlike your favorite POS Android powered rivals of Apple. They just guess numbers and you iHaters believe it as gospel and bend over to take some more.

    1. Yep. You’re definitely one in a million.

      I ordered mine online and decided to cancel it yesterday because of the dumb 2-3 week wait. I’m no fanboy who orders one in the first week and then waits anxiously for days till the shiny new thing shows up. (Actually I am, but I was able to get one in-store in OKC!).

  6. Do not forget to think Microsoft. If they had not placed all those wonderful Microsft Stores next to Apple Stores- PC users would have never been able to compare so easily!!

    Thanks Ballmer! 😉 we love your strategy a lot!!!!

    1. Hmmm. Your comment made me realize that Microsoft stores must currently be tablet-free environments. They wouldn’t stock Android-loaded units, which is actually in their favor, but they don’t have squat of their own, do the? Sucks to your tablets!

  7. Good going, Apple. Another step closer to world dominance in the post-PC era… There’ll be over 150 million iPads out there before MS comes out with the Windows 8 tablets while Android tablets are getting buried as they all stumble out of the starting gate.

  8. You guys just enjoy your little love face. Google will get you yet. We have a new Nexus Tablet coming out with the ultimate feature. Its a shame you Tim Cook had to drop the beans on it , but we will get even. Its called White Space. We have found a new way to melt down all your used Fisher Price toys for our new unibody Nexus tablet. The white space will literally blur your pathetic eyes so you won’t know where the screen ends and the case begins! We even have a new secret OS for this. The Marshmallow Albino Jellybean. Enjoy your little victory

  9. One thing that often gets overlooked is Apple’s operational excellence compared to other area’s of the company’s discipline like design, engineering, software development and marketing, etc. I work in the supply chain side of things in a completely different kind of industry and go to Asia (mainly China and Korea) 4~5 times per year, so I can appreciate what’s involved in working with the suppliers there and coordinating the development, manufacturing and delivery of products to the customers all around the world.

    When I observe what Apple is doing purely from the supply chain side of things, I’m in absolute awe of their execution from front to end – especially considering how older products are phased out and new products are inserted into a rather huge pipeline. To me, Apple’s supply chain management is more interesting than their marketing or engineering operations. And I don’t think there is any doubt that Apple manages supply chain better than any other company in the world and that it is the underlying factor in why Apple has been so financially successful.

    To coordinate the production and delivery (in virtual secrecy) of millions of these sophisticated products into the hands of consumers over a weekend is pretty mind-boggling to ponder from a logistics perspective. What Apple is doing makes what I’m doing in the industry that I’m in seem like caveman-primitive in comparison. I wonder how many Apple supply chain employees are based in Asia overseeing the supply chain side of things. It must be in the many hundreds or perhaps well over a thousand. I can’t even imagine.

    A great example of Apple’s innovation in the supply chain side of things is how the products get delivered to the consumers’ doors straight from the factory in Shenzen, China. As Tim Cook famously said, “Inventory is fundamentally evil.” Why have expensive warehouse space and overhead in the US when Apple can ship in volume from the factories and warehouses in China with special shipping deals with the likes of FedEx and UPS to have the products delivered straight to the customers’ doors? Even an HP operations manager said that it was an “Oh, s$*t!” moment when he ordered an iPod and saw it being shipped to his door from China.

    Apple is leveraging its humungous size and scale along with breathtaking speed and proficiency to get the products made in time with the quality that it demands and then delivered in the most cost-effective ways possible to its customers. Apple needs to operate like a little start-up in this industry to stay ahead and Tim Cook and his operations team has somehow figured out how to do so despite its $100+ billion size in a super-fast moving industry. I mean, is anyone really interested in Exxon or Walmart’s operations? They’re like blue whales or elephants while Apple is like a killer whale, a cheetah and a falcon moving at their top speeds.

    Apple’s remarkable logistics and operational excellence often gets overlooked by virtually everyone out there and perhaps that’s a good thing. To most people, it’s just not that interesting and not worth delving into. But this is Apple’s secret (or under-appreciated) weapon and no one in Apple wants to share how they do it. And not enough people would care enough anyway. This weekend’s sales of 3 million iPads in 4 days is a good example of what is possible when a company has its operations act together.

    Having too much of a backlog is akin to leaving money on the table. Having too much inventory is pretty bad too. Tech products are like milk; no one wants to buy sour milk. It seems Apple is getting better and better at forecasting demand and that’s even more bad news for the competition.

    1. +1

      I remember Tim Cook when he was COO saying “treat everything like fresh milk. Three days and it’s sour.”

      I am very interested in Apple’s logistics and supply chain (maybe because I’m a bit of a geek) and it is absolutely incredible how they manage to release a product like the new iPad in the manner they have. With Tim now CEO, there’s no question their logistics and supply solutions will only get better. And that can only be good for the consumer.

  10. I’d say it’s still too early, but the tablet game since April 2010 resembles the iPod wars.

    A few paid shills are still working from the script for the OS wars, but far fewer now.

    I expect other players will get something decent out there — leaving aside the ecosystem from consideration, of course. Will it matter when they do?

    Last week I picked up a tablet (forget which…) and found it was decent build, mostly, but not many apps. It would have been impressive had it been released 2-3 years ago. Not today.

    That reminded me of when I picked up one of the last Zunes — impressive device, but it didn’t matter. What they released was what Apple released 3+ years before.

    That’s how I expect it will play out for awhile — other players will release impressive h/w, but it wont matter since it’s done 3 years late and there’s no ecosystem worth considering.

    If tablets have staying power, what will the market look like in 10 years?

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