If you care about cities and abhor suburban sprawl, Occupy Cupertino right now

“If you care about cities, about walkable communities, about healing the crappy environment thrust upon us for the last four decades in the form of suburban sprawl, then get a refund on that new iPad 3,” Kaid Benfield writes for Switchboard. “Take your iPhone back, too. Because its manufacturer, oh-so-hip Apple, Inc., is betting that the company is cool enough to get away with violating even the most basic tenets of smart growth and walkability in the sprawling, car-dependent design of its new headquarters. Don’t let them collect on that bet.”

“While communities all up and down the Silicon Valley are trying to repair sprawl by replacing it with smart growth, Apple is actually taking a site that is now parking lots and low-rise boxes and making it worse for the community,” Benfield writes. “Yes, it will be iconic, assuming you think a building shaped like a whitewall motorcycle tire is iconic, but it will reduce current street connectivity, seal off potential walking routes and, as I wrote some time back, essentially turn its back on its community. With a parking garage designed to hold over ten thousand cars, by the way.”

Benfield writes, “Apple seems to think it is hip enough to transcend what most of us want for the future from everyone else, and that the city of Cupertino will be so appreciative of the company’s jobs and tax revenue that high-concept design and the corporate equivalent of a gated community will be more important than trying to cut down on automobile dependence… The company didn’t have to do it this way. They could have built the site with a combination of corporate offices, new housing (the notorious shortage of affordable homes in the Silicon Valley causes much environmental damage), and neighborhood services… They could have helped create a real neighborhood by knitting together a district that is currently fractured spatially. They could have made this about the community rather than about themselves. But this isn’t really for the people, see; this is for the one percent. If the Occupy movement had a clue, there would be tents going up in Cupertino right now.”

Read more in the full article here.

[Attribution: MarketWatch. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

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Apple’s Mothership campus solar roof will be among biggest in U.S. – December 7, 2011
Apple submits updated Mothership campus plans to Cupertino, reveals stunning renderings – December 7, 2011
Analyst: 170-acre solar farm, ‘mothership’ campus to push Apple expenses to $8 billion in 2012 – October 31, 2011
New Yorker architecture critic: Apple’s proposed Mothership campus is ‘scary’ and ‘troubling’ – September 27, 2011
Apple’s infinite loop: Mothership campus impressive but enigmatic – September 14, 2011
Architecture critic: Apple’s new mothership campus will be a retrograde cocoon – September 12, 2011
Cupertino Mayor Wong: Apple’s mothership campus ‘definitely not a done deal’ – September 9, 2011
Apple’s mothership campus: What’s the message? – August 22, 2011
City of Cupertino posts further details on Apple mothership campus – August 13, 2011
Apple’s new ‘Mothership’ campus: Full details and gallery – June 16, 2011
Steve Jobs wanted to build mothership campus nearly three decades ago – June 14, 2011
Cupertino mayor: ‘There is no chance we are saying no’ to Apple Mothership (with video) – June 9, 2011
Steve Jobs presents giant 12,000 employee ‘spaceship’ campus to Cupertino City Council (with video) – June 8, 2011


    1. What a moron Apple is building a green facility on a piece of land that used to be a prune/almond farm where we’re was your access then? You have to love these dopes. Get a job, grow the hell up. Better yet start a company of your own and do a better job I dare you. Oh I forgot you are a protesting journalist taking shots at apple.

      You jackass you also say that there are few bicycles there. Apple has hundreds possibly thousands of bicycle commuters. Head to infinite loop at 5pm to 7pm and count them someday before opening your trap in such an uninformed way.

  1. “The company didn’t have to do it this way..”

    You’re right! They could have moved out of the bankrupt state of California, employed others building a new corporate office elsewhere, and employed others at that new site, while slowly shuttering their home…
    Switchboard be hit whorin’ for page views.
    Anybodys guess, really.

    1. “but it will reduce current street connectivity, seal off potential walking routes”
      So they close one street.
      Then you will have to walk around the block. Or if you have to get there faster, I guess you could drive…

  2. Oh please. Go get a job will ya? Every rational person understands that Apple is building a Eco-friendly, LEED approved, vegetation filled, energy efficient place to work. And there’s the thousands of high paying jobs it will support. This guy is just like the Greenpeace people who latch onto anything Apple just because of their success. Not surprised that these losers crawl out of ground.

  3. Wouldn’t that be funny.

    Apple could give them a 100 billion dollar finger and tell them to go buy some property and show them how it should be done. Idiots! I am sure that people will be moved around to their offices and around the complex in environmentally friendly mass systems.

  4. Wow. He has an entirely difference concept of what is good for a community. I like the LACK of vast parking lots, the INCREASE in foliage and green spaces, the LESS obtrusive edifice, if it can be called an edifice since it won’t be that visible except from the air. I would think it will be an absolute joy to work there and a jewel for the community to have such world-class architecture in their midst.

    I guess everyone is entitled to their opinion, though.

    1. “I guess everyone is entitled to their opinion, though.”

      Was Hitler entitled to his opinion? This freak is entitled to nothing but scorn, derision, and rejection.

      1. Yes, Hitler was entitled to his own opinion. However, he wasn’t entitled to act upon it.

        And you are entitled to send your scorn, derision and rejection to the author or anyone else. But you also can’t act on your scorn by doing something violent (not that you would, just sayin’).

  5. Easy to blame Apple.

    Easier to blame the City & County planning departments for not having a 50-100 year plan for growth like Oregon which takes into account transportation needs in advance so you don’t create traffic crunches.

    1. Yep, controlled by ANY IOS device!

      Don’t you love these types of after the fact write ups. apple could have left, but Steve directly said in the first meeting he wanted to keep Apple where it started and it was only fitting to expand and stay in a place where they felt like it was home for Apple.

      Could of, should of.. Apple haters are worse then cockroaches, they seem to come out anytime and are ugly MFO’s.

      I tilt my iPhone to the clueless, they sure make it entertaining.

        1. Why not a portal gun? it’s shiny and white. Sure seems to meet apple’s standards 😉

          And while we’re at it, go ahead and install Siri on it, and rename Siri to GLaDOS 😉

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