Piper Jaffray projects Apple to sell at least 1 million new iPad units on launch day

“Analyst Gene Munster with Piper Jaffray said in a note to investors on Monday that he expects Apple will sell more than a million iPads on Friday when the new model hits shelves,” Neil Hughes reports for AppleInsider.

“Back in 2010, Apple sold more than 300,000 iPads on the first-generation product’s launch day. Supply for the iPad 2 launch was very constrained, and Apple did not give a launch-day sales figure,” Hughes reports. “For the third-generation iPad launch, Munster drew a comparison to the iPhone 4 debut in 2010. He noted that since the launch of the first iPad, Apple has sold just over 55 million iPads, while the iPhone 4 debuted in 5 countries after Apple had sold over 50 million iPhones through the March 2010 quarter.”

Hughes reports, “As of Monday, new iPad orders have an estimated shipping date of two to three weeks. Shipping dates began to slip last Friday, after the new iPad was available for preorder for less than two days.”

Read more in the full article here.

MacDailyNews Take: If Gene edged any farther out on that limb, he might have to let go of the tree trunk.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. If you count the online pre-orders as “sold on launch day” (just the ones that have a Friday or earlier delivery date), that alone should be more than one million. Then add the stockpiles at the stores, which will no doubt sell out quickly.

  2. I’m inching out on the limb and saying 3 – 4 million.

    The Apple Store closest to me said their pre-order allotment for in-store pick up sold out in eight hours.


  3. Gee, it’s only Monday, so I’m sure once Munster’s hype gets a bit more momentum, this one million figure will balloon out to about 5 million by Friday. When it comes to Apple, speculation takes on a life of it’s own. Let’s see if Wall Street runs with it when Apple actually admits to selling ONLY 3 million in a day. I’ll hear the disappointment if the lines around the block for the new iPad aren’t quite long enough for the media.

    Anyway, let’s all think in terms of a full quarter instead of day to day iPad tallies. There’s just no way Apple will be able to disappoint Wall Street with low iPad sales. That $399 iPad 2 will surely boost sales quite a bit.

  4. This year will blow the doors off of the prior ipad years. It will be the biggest ever- until next year.

    Imagine the great new apps that are coming, to an iPad near you!

    Fasten your seat belts and take your meds. Remember, Tim said they were just getting started on mind blowing products for the year.

    I better sit down!

  5. iPads are great but is it really necessary to pump them out every year? (Same goes for other brands) There’s nothing wrong with the old ones. What will we do when the Helium runs out?

  6. Mine’s already headed out of Nashville via FedEx. I suspect many preorders will land on Thursday, possibly Weds. Surprise and delight – an Apple mantra.

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