“The Mac vs. PC debate is as old as Steve Jobs’ signature collection of black turtlenecks (the late Apple founder asked designer Issey Miyake to make him a custom black turtleneck in the early 1980s, and Jobs stocked up on enough to last a lifetime),” Mike Dang reports for Bundle.
“Apple upped the ante in 2006 when they launched their ‘Get a Mac’ campaign with actors Justin Long as the cool, casual ‘Mac’ and John Hodgman as the boring, brown-suited ‘PC,'” Dang reports. “It got people thinking: Is Mac the better choice for style-conscious people? Are PCs designed for people who are more interested in functionality and less about design?”
“Here at Bundle, we use data from billions of anonymous, aggregated credit card transactions to look for trends in spending patterns. We analyzed the spending of more than 700,000 PC and Mac buyers, and confirmed that the stereotypes may be true: Our data indicates that Mac users are indeed fashionistas,” Dang reports. “Forty percent of the anonymous Mac users we examined earned more than $100,000, while twenty-nine percent of PC users made six figures or more.” In the [full article], we’ve highlighted various retailers that are popular with Mac and PC users. Further, we’ve only highlighted the retailers where the difference in popularity for Mac and PC users was the greatest.”
Read more in the full article here.
MacDailyNews Take: Duh.
[Attribution: Cult of Mac. Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
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