“Samsung’s AV product manager Chris Moseley who doesn’t think Apple has the R&D chops to field a formidable TV,” John Paczkowski reports for AllThingsD. “‘We’ve not seen what they’ve done, but what we can say is that they don’t have 10,000 people in R&D in the vision category,’ hereMoseley told Pocket-lint. ‘They don’t have the best scaling engine in the world and they don’t have world renowned picture quality that has been awarded more than anyone else. … There is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.'”
“Perhaps. Samsung’s clearly got a lot of expertise in display picture quality. But presumably Apple’s got some applicable experience here, too, thanks to its own desktop display offerings and the Retina display,” Paczkowski reports.
Read more in the full article here.
MacDailyNews Take: Besides the facts that the vast majority of consumers can’t tell the difference between a Wal-Mart LCD and a top-of-the-line plasma and that Apple’s offering, if there is any, is likely to focus on usability that may be impossible to mimic, not upon whatever the typical myopic TV set peddlers are currently touting, two more things pop immediately to mind:
• “There’s no chance that the iPhone is going to get any significant market share. No chance.” – Microsoft CEO Steve Ballmer, April 30, 2007
• “We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.” – Former Palm CEO Ed Colligan, November 16, 2006
If you can wait a bit, do not buy a TV set right now, and if you have to: Do not buy a TV from Samsung.
Related articles:
Secrets to Apple success: Displays; Apple sets the standard – January 22, 2012
TSMC, ASE, SPIL in running to supply parts for Apple’s smart TV; Foxconn likely to assemble – December 28, 2011
Apple suppliers soon to prep materials for iTV launch in 2nd or 3rd quarter of 2012, say sources – December 27, 2011
Analyst: Apple shifts from Samsung to Sharp for new 2012 HDTV displays – November 23, 2011
This pronouncement by the Samsunoid sounds like a perfect candidate for iCal.
bwahahahahahah yes! 😀
I cannot wait for the Apple TV 2.0 to start selling like the iPhone 4S did.
We shall ridicule samsung and their arrogant behavior + blatant ripoffs of the iPhone.
It won’t sell as much as the iPhone 4S, but it will sell like hotcakes, fer sure.
Not only does this article get it wrong, but they ignore that for all intents and purposes, it looks like Apple will be using Sharp’s IGZO panels. And Sharp has LOTS of people in their R&D department.
Ah, yeah. I totally forgot about those IGZO panels 🙂
Oh, and you never know. TV is something people are finally getting sick enough of. There are just no really good ways to get Ad-free TV with zero hassle. If apple combines the “apple TV” innards with a large and delicious IGZO screen, and adds some really interesting and awesome features, they may have a new bestseller.
“I like our technology, I like it a lot”
– Chris Moseley
Wow.
So they said for the iPad…
So they said for the iPhone…
So they said for the iPod…
So they said for the original iMac…
So they said for the macbook air…
So they shall say for every apple product.
So they shall be wrong for all time.
This begs the question. In the stacked corpses piled high of competitors who have blustered and mocked and downplayed and doubted Apple since the return of Jobs in 1997.
Has there even been one single doubter or hater who has been proven right and Apple wrong?
Speaking of myopic…
I guess he forgot the Mac was invented by 25 people, for mere thousands while IBM was spending millions on R&D.
Newsflash to Moseley: It’s not the amount of R&D you have, but the amount of great new ideas. Last I checked Samsung hasn’t invented anything new.
Exactly. They’re focused on picture quality. Not user experience. They can’t R&D the broadcast television industry. Apple might be able to.
To be fair, the iPhone does have a small marketshare in the overall handset market: about 5%.
If in 2007 I told you they’d reach 5% marketshare you might be thinking “okay, big deal… About the same as the Macs tiny market share” and then if I told you that 5% would be worth more than all of Microsoft put together you’d tell me I was loony.
and with only 5% global market share on all types of phones, Apple makes 80% of the profit!
I believe Apple has 80% of the profit in the global smartphone market, not the mobile phone market overall.
Actually, that’s the entire mobile phone market, not just smart-phones. That’s where the money is.
If Apple enters this space expect them to have a similar strategy. Sell a product into the small slice at the top and take home the bacon.
Maybe they have figured out how to create a lucrative subsidized model. There’s plenty of people paying for cable service in the US, and maybe in certain other parts of the world.
Serves the right if Apple just copied their tech and then added their own to it 🙂
Do you really think Apple copied anything from Samsung?
That’s not what he said, nor was that the point he was trying to make. Learn how to comprehend what you read before you spout off.
Ummm, I believe that was said by many companies in early 2007. That may come back to bite Samsung.
Apple is all about setting standards and Samsung may or should be ready to lose more market!!
…somebody sounds nervous
More like terrified and trying to keep up a public poker face.
You would think these nimrods would just learn to keep their big yaps shut when speaking up about Apple.
Yes but we don’t either and we know even less. Just sayin
From what is being spouted by Samsung, your statement doesn’t ring true. You’re generalizing beyond yourself. In your statement, if you changed the instances of “we” to “I”, it makes more sense.
Egregious arrogant gigantism…if that fits.
I have NEVER bought an electronic device because of “Quality”.
I bought Apple laptops since introduced because of ease of use…
iPods from day one because of small size & ease of use..
iPhones because of intuitive ease of use & universal function…
iHATE my existing Sony because of the REMOTES…remotes that break and “we don’t make that anymore”, so buy a universal remote and program it.
These arrogant CEOs and their companies STILL do NOT get it after Steve Jobs spent decades showing them…and that is the irony, in that they have been told what to do to succeed by a master and they ignored it for over a decade and still ignore it today.
Toss the old guard out and bring in someone 30 years old for gosh’ sake.
Remotes is one area Apple can take these TV fools to school.
Yeah, and they may even add the iPod wheel to their current Apple remote. I think its a feature the remote should have…
Agreed! Throw out the old guard! We got rid of Steve Jobs … now let’s concentrate on Sir Jonathan Ive. Tim Cook is over 30 … Can him too! Scott Forstall is over 30 … So is Wozniak.
Maybe that ancient philosopher Aaliyah was correct … Age ain’t nothing but a number, throwing down ain’t nothing but a thang.
iCal’ed
Not to mention what they said about the iPad, the iPod, the iTunes Music Store and the Apple retail stores. Never mind what thenSamsung exec said in public. The people from the TV divisions of Samsung, Sony, Panasonic, LG, Vizeo, Sharp and all of the rest are #%€£-ing their pants in anticipation of Apple’s next venture.
I would never bet against Apple’s quality…NEVER.
You can beat them in price, to be sure.
You can beat them in features (quantity, not quality)
You can beat them in choice
I’ve yet to see anyone put a competing product out that beats Apple on design and quality…and I doubt we will anytime soon.
NO CHANCE!!!
..and their TVs will lack a keyboard, so..
and what about the stylus?
Nice take MDN, As I was reading, I thought of old Ballmers words about the iPhone.
“Never Ever Underestimate Apple”, those that do, end up be eating Crow.
My last name is Crow. Bring it on! =)
Dem’s fightin’ words!
Those words are also very likely to be a source of ridicule for this fellow.
When they say these things, it’s like a self fullfilling prophecy.
What needs changing in TV is not the picture quality. It is the REMOTE and the way people navigate! 50 plus buttons is ridiculous! SIRI TV with iOS interface beats sub/sub/sub menus anyday!
Please iCal this MDN…famous last words.
Actually picture quality continues to vary widely across manufacturers and product lines. I’m seeing that as I shop for a display to replace my Pioneer plasma (only 1024×768 resolution). Newer sets can beat what I have in peak brightness, contrast, color fidelity, etc. but almost nothing will match the wide-angle viewing I get. Very frustrating.
It’s crazy they would say something like this.
One the one hand it shows they don’t really understand their own market (I would buy an Apple TV just so I don’t have to consider the hundreds of obscure features and the dozens of models available from each manufacturer).
And it also demonstrates that they don’t know Apple. Over the years I’ve often decided to pay more (much, much more) for an Apple monitor, rather than buying a non-Apple monitor for my Mac. Why? IMAGE QUALITY.
Whether Samsung is right or not probably doesn’t matter, because Apple will have psychology on its side. If it turns out that the sets are extremely easy to use, Siri-controlled, etc., the average viewer will swear the set has the most extraordinary picture quality they have ever seen. Simple human nature.
Good point.
That may be human nature (although doubtful as human nature is that which all human being have in common, it’s not particular qualities that only some have), but it’s also self-delusion (and that’s something that not all humans engage in).
Suggestion: Add a section to your site and call it, “Famous Last Words”; it would be a perfect place to file all the naysayer quotes from MSFT, Palm et al.
Brilliant idea. If anyone ever comes up with a history of Apple Museum someday they should have a room full of quotes from people who criticized any dumped on Apple and the final end result!
The room would be in the cellar, and it would be called “The Crypt”
Kind of like the Apple Death Knell Counter! Yes, bring it on!
So defensive and Apple hasn’t even said they are making a TV yet. Samsung hasn’t learned from the past that when Apple releases a produuct they do it with unthinkable features, not just the lamen stuff that you get on any product.
There defensive posture shows how scared they are of what Apple might do. You should be scared Samsung.
If Apple enters the TV space, they will have picture quality as good as anyone else. It will have a very small selection of high quality models, and it will have some suddenly obvious features that everyone will want to copy but they will be patented.
It will also leave off the terrible bloat and junk that every other manufacturer thinks differentiates their products.
Hey Samsung, talk with Ex-PALM’s former CEO Ed Colligan and what he said… something about a phone I believe…
HAHAHAHAHHAHAHAHAHAHAHHAHAHAHAHAHAHAH!
Samsung is clearly TOO BIG TO FAIL!
God knows I love my 10 boxes and remote linked to my TV.
Is there a word for some tech pronouncement that boomerangs and collapses on the head of its owner? If not we need to make one up, like boomtang, full protechnic reversal, braggadosis, hubden or hubristic denial, techuppance, idiotspeak, WD syndrome (wishful dreamer) or TTNT (thats today not tomorrow) or TYNT (that’s yesterday not today). Or CEOF (CEO Folly).
How about lunch boxed, as in you were taken to school.
The word is Foolspeak
Techarang
If Sharp supplies the screens, Samsung will eat those words. The Sharp Elite is currently the best HDTV of any kind available.
THEY
JUST
DON’T
GET
IT…
“Oh, you should never, never doubt what nobody is sure about.”
from Willy Wonka & the Chocolate Factory
(quote based on “The Microbe” by Hilaire Belloc)
With Apple’s astounding ability to reinvent existing markets, is the whole TV ecosystem, its hardware and transmission systems, about to be experience a huge leap forward (destroying many provider monopolies)?
All they have to do is have a 4k-resolution TV with a built-in microwave receiver that gets connected to a small dish. It would provide photo-like quality video to any person anywhere on the planet, along with true high speed internet access to the remotest areas. The technology already exists, and Apple already has the servers to provide the streaming content.
Impossible? Really?
How soon people forget…
youtu.be/OYecfV3ubP8
Samsung: There’s no way an Apple television can beat us on picture quality.
That’s what people said about cell phones before Apple did their thing.
Samsung may very well be correct about picture quality. The problem for them is that it won’t matter. As MDN said, most people can’t tell the difference anyway, as we can see when they stand in Best Buy or Walmart and pick one out because “this one has a better picture, let’s get it”. If Apple does make a tv, the picture quality will be plenty good enough, even if it’s not technically the absolute very best. And of course the user interface will make the Samsung look like somebody’s school project.
I think that 10,000 employees number includes the tea ladies and janitors.
Survey: How long before Samsung boots Chris Moseley?
Dave already said this but the latest I heard was Sharp bought the rights to Pioneers Technology and they Pioneer had the best quality on the market. Sharp has it now and if Apple is working with them then Apple might have a heck of a TV coming. Just hope its not over priced like the Pioneer sets were!
Yes price can be an issue the current Shap Elite Pro-60X5FD 3DTV is $6K. Time will tell. If anyone is interested see January 2012 Home Theater Mag for info and a review of the Shap Elite Pro-60X5FD 3DTV or check out their web site @ http://www.hometheater.com/category/3d-flat-panel-reviews
“Those who fail to learn history are doomed to repeat it”
Palm-There’s no way Apple can make a phone that can beat ours!
MusicCompanies-There’s no way Apple can sell music on the internet and make money!
RIM-There’s no way Apple can make a smartphone better than ours!
RIO-There’s no way Apple can make an mp3 player that will beat ours!
Sony and Nintendo- There’s no way Apple can make a handheld gaming device to compete with us!
The ebb and tide of failure is littered with those who have underestimated their opponent. 🙂
I actually prefer Panasonic for picture quality.
10,000 people in the R&D vision category? Wow. Excuse my lack of knowledge in this area but what do they all do?
You would think that these would learn not to say stuff like this.
Apple will never build a better phone…
Apple will never outsell Tower Records…
Apple will never allow Windows on their machines…
Apple blah, blah, blah…
To say Apple can’t do something is begging for it to happen!
They’d be better off not commenting at all.
posted on the wall in my TaeKwonDo dojang;
“I don’t fear the man that can do 10,000 different kicks, I fear the man or woman who has practiced on kick 10,000 times.”
TaeKwonDo, huh? Maybe that saying should be…
“I don’t fear the man that can do 10,000 different kicks, I fear the man or woman that knows any other form of martial arts because they will kick my ass any day of the week.”
Sounds like Hubris or well hidden worry. Sammy used to make displays that were head and shoulders above most competitors, but not so much anymore.
When I replaced my old Samsung HDTV it wasn’t with another Samsung for a couple of reasons:
1- As an Apple shareholder I was pissed off over the rip-off Fandroid sh*t they are pimping.
2- The Samsung TVs didn’t impress me on picture quality or price/value.
Finally, let’s stop calling them TVs. Most people do not use the tuner because of Cable/Satellite Boxes and many do not use the built in speaker. What is left is little different than a computer display.
one kick 10000 times, not “on”
Ok, so I don’t practice typing, or at least my practice is not good enough
The apple cinema/ thunderbolt display has higher resolution and brighter images than any tv samsung is talking out of their ass
Apple doesn’t need to beat Samsung or anyone else in picture quality. A standard 1080p very good picture will be more than satisfactory for most people.
Apple will beat Samsung with content delivery, ease of use, and other interesting and useful features that Samsung hasn’t even dreamed about. And that’s what will sell AppleTVs, not a slightly higher resolution.
Amazing that Samsung STILL hasn’t figured out that Apple isn’t interested in a tech spec pissing match, otherwise iPads would have HDMI and USB ports.
10,000 people in the R&D vision category and 2 guys trying to figure out how to add another 20 buttons to their 150-button remote.
Apple computers weren’t about the speed, it was about the quality, reliability and customer service.
Apple OSX wasn’t about functions it was about user interface.
Apple’s MP3 iPod players weren’t about the colors, it was about providing content that was easy to load.
Until Apple’s competition puts their engineers’ focus on the user’s experience, they won’t have a chance. Did you hear that Microsoft?
Sorry, but as much as I hate Samsung, they make good TVs.
And RIM made great smartphones a few years back. Just sayin’.
Sooo the company who produced the highest resolution phone (probably soon to be tablet) is somehow not going to be able to produce a tv set with amazing picture quality? Okay samsung.
What about if Apple has Philips as Display supplier? This European brand is one of the best out there (unless in Europe)
Why can’t they just focus on designing a better product instead of boasting, posturing, and trying to win?
I think he’s right, and I think Apple knows it to.
The smart money is betting not on a TV set, but a more powerful version of the current AppleTV.
No margin in TVs
Long turn over time on TVs
Apple likes to make lots of money on each sale, and they like to sell things often to the same buyer, which is why the iPhone/iPad/iPod refresh every year. No one will upgrade a TV set every year, but for $100, they will upgrade the little black box next to their set. I know I will.
I was going to get a Vizio some time this year, but now I’m holding off on that.
I was going to buy a 60″ LED this year, but went ahead and got a 37″ Panny LCD for the bedroom and will keep my 50″ Plasma in the family room for now. Let’s see what Apple has in store for us in the next 12-18 months…
I would love to have an Apple product at the center of my living room. Hoping it’s true.
That said, I hope the Apple TV gets an upgrade that brings it feature parity with the new set. My setup in the basement theater has a big plasma on the wall but also a 107-inch motorized screen for movies/sports events . . . . and I’d love to be able to use Apple’s new features with it.
Would be the best of both worlds and I’d be willing to pay more than $99 for it.
“There is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.”
And there’s why beating Samsung is easy.
I absolutely love the DEFENSIVE posture Samesung now takes regarding Apple. These nasty little copy cats are running scared. What fun! And so deserved.
…you are soooo screwed…
SameSham has the wrong attitude. Wonder how long it will take for SameDung to become ‘Beleaguered?’ It may not take as long as it took RIM; especially if Apple stops using SameShame as a parts supplier. Does ShamDung realize how dependent they are on profits from suppling parts for Apple? 🙂
Yer slippin’, ya left out ScamSome and ScumDumb
LG makes the Retina Display used in iPhones. I am unsure what experience Apple has in the manufacturing of Televisions. What will actually happen is Apple will outsource 100% of the hardware on the television to other companies, and will be responsible for the design and OS on it. So Samsung is right; Samsung is not talking about look and feel, they are talking about picture quality.
And it is silly to pass on a superior product due to corporate fighting. Samsung and Panasonic make some of the best TVs on the market.
I have to disagree with the notion that picture quality will not be an important thing for Apple’s TV if the rumors about it being in the “premium” end of pricing are correct (I have my doubts about the validity of those stories, but let’s use that for the sake of argument).
While it may be true that the average consumer cannot tell the obvious difference between a store brand LCD and a plasma, if the rumors are true, then Apple will not initially be going after such consumers. It’s pretty easy to see the difference between a $500 46″ Vizio and a $1300 46″ Sony. But it is less easy to see the difference between a $1300 46″ Sony HX727 and a $2500 46″ Sony XBR HX929. It seems like Apple is going to compete against the $1300 Sony.
That said, I also doubt that Apple cannot compete in this category with all their knowledge on monitors and screens. As someone pointed out, if they have a great screen supplier, they don’t need all in-house expertise anyway.
One thing I would not bet against is the R & D Department at Apple. They have a working model, many companies could learn a few things from.
Oh Samsung you are so short sighted, this is the same thought process that PC makers have that are all about touting specs, and forget that the customer does not directly interact with specs. Apple will do what apple does best they will build a beautiful enclosure buy the best LCD panel they can get and then build software that will blow the rest of the industry out of the water. And in 3 years Samsung will be begging Apple to use their panels in Apples TV’s.
I like Samsung’s strategy, I like it a lot!
As MDN correctly pointed out, picture quality Isn’t the issue. And I’d bet that Apple’s TV will have much better audio than those Samsung’s that all have those shitty downward facing speakers.
“There’s no way they’ll beat us on picture quality………….they’ll kill us on software, but we still have them beat, for now, on picture quality….”
Er…. WTF are they doing with these Nokia/Palm-esque pronouncements…
Baffling…
I think I hear George Strait singing……. “famous last words of a fool. Famous last words of a fool. You won’t break my …..”
People in the tech industry should know by now not to bet against Apple!
I have been an Apple fan and user since the Apple II days, and I have always bought Apple products throughout. We just recently finished a major renovation on our house, and the rumours were starting to come out about Apple entry into the HDTV business. I would have loved to have waited, but I had no idea when they would be announced or how large they would be.
Unfortunately, we couldn’t wait any longer and about 6 months ago we purchased 4 HDTV’s for our “new” home. Three Samsungs and one Sony.
Our two largest TV’s are a 60″ UN60D8000 and a 64″ PN64D8000, and I have to say that there’s a lot of truth to their argument about picture quality. Even when playing non HDTV content on either of these TV’s the picture quality is amazing, and to me and my family it better than most other sets when playing full HDTV content. When watching HDTV content on these sets the picture is extraordinary! Yes, we paid a premium for these sets. The two large sets set us back close to $8000.
I’ll probably be kicking myself when Apple finally enters the market, but we just couldn’t wait for maybe “when”.
It will be interesting if Apple can match Samsung’s high end offerings in the 60″ + market.
Don’t just show ’em. Don’t just teach ’em.
Break ’em for good, make em obsolete at least in that field.
We don’t need cheeky tech companies as that in modern times, there must be an end to all that, I have seen enough of it in my life. There ought to be a change at some point.
“the vast majority of consumers can’t tell the difference between a Wal-Mart LCD and a top-of-the-line plasma”
i call bullshit. the majority of consumers simply aren’t willing to pay exponentially increasing prices for linearly increasing performance.
… and when did MDN start caring about Wal-Mart ? Isn’t MDN proud of a profitable “American” company that preys on the lowest economic class by selling them disposable junk that offers poor lifetime value?
The problem is that Americans have been brainwashed into becoming fiscally illiterate consumers.
Value = (product utility + customer service) / (initial purchase price + lifetime operating costs + opportunity costs + depreciation + taxes – resale value)
Wally-World customers think
Value = (“low everyday price”).
I guess that’s one step ahead of idiots who think that tax rate is the biggest factor in the equation and that slashing that would suddenly save the economy.
Am tickled about an apple iTv. What do apples on a tree have in common with dominos standing inline they all fall. itv will be an apple fail
Am tickled about an apple iTv. What do apples on a tree have in common with dominos standing inline they all fall.