“Apple products are catching on inside businesses, but who exactly is using them there?” Nick Wingfield asks for The New York Times. “Frank Gillett, an analyst at Forrester Research, decided to find out recently by surveying nearly 10,000 information workers in 17 countries to help paint a profile of the typical person who uses an iPad, iPhone or Macintosh for work. The study was partly inspired by what Mr. Gillett called the “air travel and Starbucks effect” — a sense he got, while spying more and more Apple icons among road warriors and $4 latte-drinkers, that usage of the company’s products skewed toward more affluent workers.”
Wingfield reports, “Sure enough, the study, which Forrester plans to release Thursday, says that 43 percent of people making over $150,000 a year use an iPhone, iPad or Mac for work, making them far more likely than any other group to use an Apple product. In comparison, 27 percent of people earning $100,000 to $149,999 said they use an Apple product for work, while 23 percent of people making $50,000 to $99,999 a year and 19 percent of earners below $50,000 said the same.”
“Similarly, 41 percent of the respondents who identified themselves as ‘directors’ at their companies said they used an Apple product for work,” Wingfield reports. “For self-identified ‘managers’ and ‘workers,’ the figures were 27 percent and 14 percent, respectively. It’s important to keep in mind that there are a lot more worker bees in the world making $50,000 or less than there are directors making $150,000 or more. So that smaller percentage of lower compensated employees using Apple products still represents a much, much bigger pool of customers for Apple.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]
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