“Apple products are catching on inside businesses, but who exactly is using them there?” Nick Wingfield asks for The New York Times. “Frank Gillett, an analyst at Forrester Research, decided to find out recently by surveying nearly 10,000 information workers in 17 countries to help paint a profile of the typical person who uses an iPad, iPhone or Macintosh for work. The study was partly inspired by what Mr. Gillett called the “air travel and Starbucks effect” — a sense he got, while spying more and more Apple icons among road warriors and $4 latte-drinkers, that usage of the company’s products skewed toward more affluent workers.”
Wingfield reports, “Sure enough, the study, which Forrester plans to release Thursday, says that 43 percent of people making over $150,000 a year use an iPhone, iPad or Mac for work, making them far more likely than any other group to use an Apple product. In comparison, 27 percent of people earning $100,000 to $149,999 said they use an Apple product for work, while 23 percent of people making $50,000 to $99,999 a year and 19 percent of earners below $50,000 said the same.”
“Similarly, 41 percent of the respondents who identified themselves as ‘directors’ at their companies said they used an Apple product for work,” Wingfield reports. “For self-identified ‘managers’ and ‘workers,’ the figures were 27 percent and 14 percent, respectively. It’s important to keep in mind that there are a lot more worker bees in the world making $50,000 or less than there are directors making $150,000 or more. So that smaller percentage of lower compensated employees using Apple products still represents a much, much bigger pool of customers for Apple.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]
Related articles:
Apple Macs invade the corporate market – January 18, 2012
Analyst: Apple enterprise sales of Macs, iPads to surge 58% this year – January 10, 2012
Look out, Microsoft, businesses are finally turning to Apple – January 9, 2012
Forrester: Apple could see as much as 50% growth in enterprise spending in 2012 – January 7, 2012
Yes, filthy Zucchotti Park ignoramuses, the 1-percenters, like Steve Jobs and Tim Cook, are 100% Mac, iPad, and iPhone.
It must suck to be Bill Gates’ kids.
Bill Gates’ daughter, the one he bred in the test tube with Melinda, uses an iPhone. Here’s incontrovertible proof.
http://www.dailymail.co.uk/news/article-2080178/Is-iPhone-Bill-Gates-daughter-holds-looks-suspiciously-like-Apple-device-family-enjoys-festive-break-Down-Under.html
Shouldn’t the correlation be if you earn big bucks you’ll be able to afford shiny new toys? And the preponderance of those earning big bucks occupy the executive suite. And of those, who wouldn’t want to pose and be seen in Starbucks with a shiny fruit logo shining like the Eye of Mordor from the back of the lid?
Sure, there’s some cachet and effete sparkle happening, but something more ominous has to be going on.
Shouldn’t the correlation be that the bosses are the one group at work that can say no to IT, and that now, in the 2nd decade of the 21st century, they no longer fear technology? So that it’s the leadership, not the rank and file, who are the point of incursion for Apple, which can only result in an increasing displacement of the old standards.
As I said earlier: the dominos continue to fall, around the planet, through boardrooms and corporate offices, as more and more corporate leaders emerge from the haze of stupefying fumes of the Microsloth opium dens, and shake off the clawing IT moles mumbling their Windows mantra—Leaders who, awakening, no longer fear making their own decisions! No longer deferring to tech shamanism!
The Nineties are over.
All true. That bosses more than most have the power to make decisions to allow them freedom from the shackles of Windows. But some I know buy a MacBook Air to run Windows for several reasons, one of which is that the company-wide system uses Windows and they have no choice but to run Windows in order to tap into the corporate network. These are usually not company issued notebooks but purchased from their own coin. So it goes back to my basic premise that disposable income equals choices and most corporate chieftains buy Apple’s shiny products as a statement of wealth and in some cases power. The majority of their employees are saddled with and have to endure crapalicious Dells.
Effete Sparkle – I like it. May change my screen name. Since I can’t be classed as a worker or a boss but am 100% Mac, that must be me.
Totally agree with your take on the importance of bosses actually using technology, especially Apple technology. Back in the day I recall all the bosses getting Macs in their offices. But any boss that touched a keyboard was looked down upon by his peers and superiors, that was for Office Assistants to do. Good times are coming.
Effete Sparkler, signing off.
I believe the reason that it isn’t bleeding down into the the “workers” is due to software. My whole company would be Mac-only if it wasn’t for our software being windblows only. So those of us in the office that don’t have to have the software can use the best computers without limitations. And our systems WAY outlive those windblows machines in the stores.
I convinced my work to buy me an iMac.. The main piece of software I use is Windows only. Running that program in a Win XP VM has been a blessing.. its the most stable windows installation in our lab, and I can test other programs without fear of screwing up my computer (due to snapshots). I can also duplicate my VMs and back them up.
The combination of the iMacs screen, automator, Time Machine, and the little goodies in Mac OS make this the most productive workstation in our lab… despite the fact that it’s main job is to run a Win only program.
Maybe… Just maybe, those who are successful make the right decisions more often than not and that’s why they’re successful.
Using the better product when given the choice is just another one of those right decisions.