“Apple’s acceptance in the enterprise sector (leading with the iPad and iPhone) has been one of the more surprising changes in the corporate landscape over the past two years, but even more remarkable is data that shows that the revolution appears to be gaining strength,” MacNN reports.
“A new global survey done by Forrester Research indicates that the enterprise sector will increase its spending on Apple products by more than 50 percent in 2012,” MacNN reports. “Despite Apple’s nearly-total ignoring of the corporate market, Forrester says the corporate sector will buy $10 billion worth of iPads in 2012, up from $6 billion in 2011, and $9 billion in Macs (up from $6 billion in 2011). The research firm calls the emerging popularity of Apple products in the enterprise ‘the big surprise of 2011.'”
MacNN reports, “The growth in Apple use in the corporate sector has happened, Forrester says, largely because of the move to BYOD (Bring Your Own Device) as a cost-saving move, which allowed employees to choose what platform they preferred rather than having IT departments dictate to them.”
Read more in the full article here.
Tip of the iceberg!
Give all those frustrated Mac lovers who work in business a choice of work computer platform and stand back and marvel at the swift change to more Apple machines in the workplace. I have no sympathy for IT departments who try to justify the most spyware, malware and virus prone OS in history (Windows natch) and try to justify it under any pretense of “security.” I’ve never understood either why some company doesn’t rise up and cater to & offer services and software using Apple in the Enterprise if Apple itself isn’t doing it. Would seem like a prime opportunity, especially now.
Hahaha! Who knew choice could be so good.
Hey Microsoft, ain’t freedom of choice a bitch!
I worked at a corporation where you got a new Dell with full MS licenses every three years for corporate email and forms. How wasteful (I already had a production Mac), You can bet corps looking to save money are looking at all those MS seats used mainly for mail and forms and thinking iPad and HTML5.
Apple is going to take back what is rightfully theirs! Watch as 25% -30% of all PCs in business become Macs over the next 5 years. That does not include iPads or iPhones.
Steve Embalmer has been the 2nd, err I mean 3rd, err 4th, aah make that 5th, no I mean 6th most important thing to ever happen to Apple. After Steve Jobs, Jony Ive, Avie Tevian, Scott Forestal and Bob Mansfield.
I also meant to add Tim Cook and of course Phil.
That would make Balmer the 8th most important thing to Apple.
However, the hedge funds are still claiming that Apple has no growth potential over the next few years. Supposedly, all products are going to be commoditized by much cheaper products from Asia. Maybe the enterprise companies are only starting pilot programs with Apple devices only until Microsoft comes out with Windows 8 which is supposedly going to take a big leap forward and effectively negating whatever Apple has and using hardware that is half as expensive as Apple products.
This has all been mentioned many times that Apple is doomed to fail within the next few years which has been sped up by Steve Jobs untimely death. With Steve Jobs out of the picture it is being said that Apple has nowhere to go but down. It certainly doesn’t appear that Apple is guaranteed to fail as well as things have been going for Apple, but apparently Apple’s doom is still the word on Wall Street.
One thing that might. It show up immediately in any sort of easily measurable numbers, but I suspect it is already happening: businesses are going to start replacing windows only solutions with cross platform compatible solutions. Companies that cater to windows only will become marginalized and companies that do half-assed ports to the Mac will also.
It will be a slow trickle at first and won’t really be seen as being as significant as it really is but it will be the crack in the dam that will open the way for the flood gates to release a very sizable shift towards Macs. We will look back in about 5-7 years and wonder how things moved so fast. The simple truth is once the barriers have been removed and all that is left is hardware cost Apple will have the option open to them to take a huge chunk of corporate desktops and laptops. I suspect Apple may already be planning for this eventual situation.