Apple’s ‘Bliss’ iTextbook project inspired by Al Gore’s ‘Our Choice’ eBook

“Apple on Thursday will unveil a new digital textbook project internally code-named ‘Bliss’ that was inspired by Al Gore’s “Our Choice” iOS e-book,” AppleInsider reports.

“The details come from a tip sent earlier in the week by an anonymous source. AppleInsider could not initially confirm any of the details and declined to publish a story,” AppleInsider reports. “However, on Tuesday The Wall Street Journal published a story corroborating many of the details in the original tip, including the fact that Roger Rosner, Apple’s vice president of development for iWork, is apparently overseeing the project.”

AppleInsider reports, “One of the primary sources of inspiration for the project was said to be an e-book released by former U.S. vice president and Apple board member Al Gore. Last year, he and Push Pop Press released “Our Choice: A Plan to Solve the Climate Crisis” on the iOS App Store, and the interactive title was met with a great deal of praise.”

Read more in the full article here.

Related articles:
Apple’s textbook push spotlights iWork executive – January 17, 2012
Apple to announce ‘GarageBand for eBooks’ to ‘digitally destroy’ textbook publishing – January 17, 2012
Apple to hold special media event in NYC on January 19 targeting education – January 11, 2012


    1. All part of the plan to heard us into world government rule and take out the US. Climategate, temps on other planets, and common sense proved Al Gore wrong long ago. That being said whatever it is that Apple is unveiling, let’s hope it’s great.

      On another note.

      Trump Explains Dumbo Care
      No one can sum it up better than Trump

      Let me get this straight . . .
      We’re going to be “gifted” with a health care
      plan we are forced to purchase and
      fined if we don’t,
      Which purportedly covers at least
      ten million more people,
      without adding a single new doctor,
      but provides for 16,000 new IRS agents,
      written by a committee whose chairman
      says he doesn’t understand it,
      passed by a Congress that didn’t read it but
      exempted themselves from it,
      and signed by a Dumbo President who smokes,
      with funding administered by a treasury chief who
      didn’t pay his taxes,
      for which we’ll be taxed for four years before any
      benefits take effect,
      by a government which has
      already bankrupted Social Security and Medicare,
      all to be overseen by a surgeon general
      who is obese,
      and financed by a country that’s broke!!!!!
      ‘What the hell could possibly go wrong?’

          1. Fancy graphics, Mr. Hide the Decline!… Too bad it’s all bullshit. Why don’t you check out real scientist findings about what’s happening to our glaciers worldwide. (HINT:… they’re fucking melting at a terrifying rate!) Sons of bitches like you with political agendas aren’t helping us any with lies veiled as flashy propaganda.

            You should be shot to the moon without life support.

            1. Check out the temps on Mars too jack ass. Guess what? They’re rising too. Must be the fumes coming from Al Gore’s out house or the Occupy groups causing all the solar system wide heat wave. You liberals will stop at nothing to gain total dominance over everyone and tell us all what we can and can’t do. What type of freaking light bulb to use, toilet to we’re allowed to have, food we can eat, car we can drive, and on and on and on and on and on. This has nothing to do with losers who can’t make it on their own trying to game the system to pick the winners and losers based on who kisses their ass the most not on who’s the best. Apple never would have made it under your lame ass system. They would be too demanding and mean. You can’t that. Screw You!!!!!!! November 2012 = Landslide in the voting booths against you commieeeeeeeeeeees………

            2. Well said! It could be as self-evident as evolution or smoking-causes-cancer and still it would be denied (with a bit of help from vested interests). Warming aside, what absolutely can’t be denied, however, is that atmospheric CO2 levels are rising, that CO2 dissolves in surface water, and that this will eventually lead to the catastrophic acidification of oceans, and then we’re really fucked!

            3. Listen here Wendall you mother f*cker..

              I am NOT tied to any party.. I see reality and with people like you, we’ll be dying in it. Since you falsely called me a liberal AND given your stance, you must be a republican with an agenda that’s pro business with no regard of who your thoughts hurt. Your political agenda isn’t moving humanity forward any. (Political agendas never do that, btw.)

              I stick to reality rather than politics, thank you.

            4. If you believe in the proven hoax of Man-Made-Global-Warming-Climate-Change you are either a liberal or nuts. It runs on solar cycles numb nuts. CO2 is plant food. There’s so little of it in the atmosphere that it’s completely insignificant. Keep drinking the commie cool aid to control all of our every moves and take every bit of freedom away from us. They want us to be slaves to government and are working over time to make it happen. Wake up drones.

            5. Before spewing bullshit, Mercury, why not trying to educate yourself.. here’s a place to start:


              Unlike YOU, these are scientists with actual science instead of a political agenda like YOU! I’m not a liberal no matter who you are trying to fool. The documentary is distubing and has REAL facts and should take you at least an hour to watch so please don’t come back responding before then. You are all attitude with nothing to stand on.

            6. RE: “PBS = Government made up BS. What’s your excuse for the numerous ClimateGates that have been exposed????? Sorry not buying the propaganda Dude.”

              I don’t need ANY excuses mind you.. that documentary I just posted a second ago (that you haven’t watched, yet immediately had a comment on) is based on REAL scientific research and isn’t based on politics (which is all you know how to lie about). It shows how the climate is being affected by us. Plain and simple. Just because you don’t want to believe in it (you are a lemming for your political agenda) doesn’t mean it’s not true (which it is).

            7. Anytime you see someone talking about glaciers then you know they aren’t talking science. Nobody has studied glaciers en masse. Nobody even knows how many there are but there are at least millions.

              Nobody has ever counted them all- yet you say they are in decline?

              Nobody knows so you’re just making shit up and calling it science.

            8. “Anytime you see someone talking about glaciers then you know they aren’t talking science. Nobody has studied glaciers en masse. Nobody even knows how many there are but there are at least millions.”

              Obviously you never clicked on the documentary because what you are stating is bullshit.

              “Nobody has ever counted them all- yet you say they are in decline?”

              Yeap it’s in the documentary.

              “Nobody knows so you’re just making shit up and calling it science.”

              That’s simply not true. It’s in the documentary above.

              You, sir, really like talking without learning, don’t you? I posted the documentary that shows the science involved and would help you understand. But you don’t want the facts. You want whatever fits your political agenda. Simple as that.

            9. It’s actually been proven that the glacier mass is increasing. Playing along with the Global Warming farce gets you more grant money. correctu = definite commiecrat

            10. MDN, Please censor and delete all of the left wing post – lies right away! There is no room for this kind of jetsam and flotsam here. I have been a loyal reader hear since the beginning and these left wing rants are ruining the site for me. I will never, ever, respond to them again, and I will leave the site and go to As the Apple Turns from now on…….. Just kidding, who cares what liberals whine about. They’re going to be voted out in droves this November anyway. Back to obscurity where they belong. Crybaby losers.

            11. Why won’t correctu give a response to the ClimateGate fiasco?? He keeps ignoring the fact that this whole sham sudo-science of alarmist so called man made Climate Change had been completely exposed as the fraud that it is. Emails, interviews, tapes, proving the true facts were buried to promote the false agenda, get more grant money, and take away rights, liberty, private property, and money from the hard working. We’re on to you correctu.

            12. OH MY lol! Here it goes…

              @Himilayan RE: “”

              Even your linked article said it needed to be corrected. Found this at the way bottom:

              “This report has been amended since it was first posted. The original headline and first paragraph may have left the mistaken impression that Himalayan glaciers in general are advancing rather than shrinking.”

              In other words, they’re shrinking.. The documentary I posted reflects that:

              @Markus RE: “It’s actually been proven that the glacier mass is increasing. Playing along with the Global Warming farce gets you more grant money. correctu = definite commiecrat”

              Please don’t call me a commie.. people who present facts aren’t commies, lol! What you state has no facts nor substance. In fact, it’s lies.

              @ Anderson RE: “Why are there so many ignorant left wing fanatics posting on this site?? Something needs to be done about them.”

              WTF? I’m not a liberal. Politics has nothing to do with this. It’s about the glaciers receeding at a terrifying rate. Why do you think something needs to be done about me? lol!

              @Anderson RE: “MDN, Please censor and delete all of the left wing post – lies right away!”

              Ok.. who’s the communist now? lol!

              @ Expose A:

              “Why won’t correctu give a response to the ClimateGate fiasco??”

              Some people have to sleep. I can respond to you when I’m in a sleep state. I HAVE NOTHING TO DO WITH CLIMATEGATE? Does that help you? You desperately cling to the term “climategate” when facts that support my claim are in the documentary I posted.

              “He keeps ignoring the fact that this whole sham sudo-science of alarmist so called man made Climate Change had been completely exposed as the fraud that it is.”

              No. You are manipulating facts with empty statements. If there was a God, you would be going to hell right now.

              “Emails, interviews, tapes, proving the true facts were buried to promote the false agenda, get more grant money, and take away rights, liberty, private property, and money from the hard working. We’re on to you correctu.”

              Oh! So the proof you have is “buried” somewhere? hahaha! You, Mr. “Expose A”, are obviously desperate to make a point when facts don’t support you. You’re lying and hurting humanity in the process.

              @ Mark RE: “–.html
              Mark Landsbaum: What to say to a global warming alarmist”

              Oh so you guys have a playbook now for getting away with destroying Earth.. lol good job with your fanatical desperate attempts to avoid reason and reality.

              I showed a documentary with facts in it.. Everyone else who responded to me have shown NOTHING but lies. The documentary is here:


              Please watch it.. the people attacking me above are a dangerous bunch getting paid by companies who only care about money and nothing else. Businesses should be regulated when it comes to pollution and the environment. <— that last sentence is going to make their heads explode btw. lol!

            13. There are actually two messages here. The first is very interesting, but the second is absolutely astounding – and explains a lot.

              A recent “Investor’s Business Daily” article provided very interesting statistics from a survey by the United Nations International Health Organization.

              Percentage of men and women who survived a cancer five years after diagnosis:

              U.S. 65%

              England 46%

              Canada 42%

              Percentage of patients diagnosed with diabetes who received treatment within six months:

              U.S. 93%

              England 15%

              Canada 43%

              Percentage of seniors needing hip replacement who received it within six months:

              U.S. 90%

              England 15%

              Canada 43%

              Percentage referred to a medical specialist who see one within one month:

              U.S. 77%

              England 40%

              Canada 43%

              Number of MRI scanners (a prime diagnostic tool) per million people:

              U.S. 71

              England 14

              Canada 18

              Percentage of seniors (65+), with low income, who say they are in “excellent health”:

              U.S. 12%

              England 2%

              Canada 6%

              And now for the last statistic:

              National Health Insurance?

              U.S. NO

              England YES

              Canada YES

              Check this last set of statistics!!

              The percentage of each past president’s cabinet who had worked in the private business sector prior to their appointment to the cabinet. You know what the private business sector is———a real-life business, not a government job. Here are the percentages.

              T. Roosevelt……………….. 38%

              Taft……………………………. 40%

              Wilson ……………………… 52%

              Harding……………………… 49%

              Coolidge……………………. 48%

              Hoover………………………. 42%

              F. Roosevelt………………. 50%

              Truman……………………… 50%

              Eisenhower……………. …. 57%

              Kennedy……………………. 30%

              Johnson…………………….. 47%

              Nixon………………………… 53%

              Ford………………………….. 42%

              Carter……………………….. 32%

              Reagan……………………… 56%

              GH Bush……………………. 51%

              Clinton …………………….. 39%

              GW Bush…………………… 55%

              Obama………………… 8%

              This helps to explain the incompetence of this administration: only 8% of them have ever worked in private business!

              That’s right! Only eight percent—the least, by far, of the last 19 presidents! And these people are trying to tell our big corporations how to run their business?

              How can the president of a major nation and society, the one with the most successful economic system in world history, stand and talk about business when he’s never worked for one? Or about jobs when he has
              never really had one? And when it’s the same for 92% of his senior staff and closest advisers? They’ve spent most of their time in academia, government and/or non-profit jobs or as “community organizers.” They should have been in an employment line.

            1. Oh Exxon is so evil isn’t it. They have it out for all of us. Normal, rational people, however, look at Exxon for the great company that it is. Providing energy for the masses at a reasonable price, as reasonable as can be after the Government Quadruples the price due to insane taxation, and then the evil Muslim oil cartels artificially trying to manipulate the pricing. Exxon is a great company. You commie freaks are pathetic, disgusting, lemming-drones.

      1. “Climategate” as you phrase it was about individual scientists and their bias’

        After all was said and done, the data backs up the claims of the scientists. That Global Warming is taking place is well known. Event the US military and the CIA cite the rises in temperatures. That the cause is human is also not in doubt. Again, the military cites greenhouse gases from burning carbon based fuels as one the main causes. It also states that Oil, as a primary energy source, particularly for fuel is one of the gravest dangers to America for the forsee-able future.

        That a few scientists in the study, did not “like” some of the critics is not a reason to dismiss the end result.

        Stop denying facts.

    2. Well said, First. Great points. I’m really looking forward to the return of the right wing, all of whom have just moderate amounts of money and reeeeeeally care about average folks.

      1. The right wing care much more about everyone than liberals and democrats. Have you ever noticed how rich democrats are the biggest tight wads out there. They rarely donate to charity. Look how great the war on poverty has done under democrat control. Look how great every democrat controlled area around the control has done over the decades. They are all doing horrifically. And that’s because destroying the family unit by encouraging poor people to breed like rabbits in order to get more benefits only causes more destruction and misery. Punishing success only does the same. The US Constitution, individual responsibility, and Capitalism does the most to bring everyone’s living conditions up farther faster and better than any other system on the planet. Period.

        1. @kentbookpro
          Why do right wingers hate and want to destroy America.
          Thanks for causing the US credit rating to be dinged. That really helps the country out. Thanks for bringing the government to almost total gridlock and for eliminating majority vote in the Senate and sending ignorant Tpartiers to Washington.
          You are easily bought by Corporatists, big banks, big insurance and big oil, the organizations that prey on others.
          So shove the Keystone pipline for starters.

          1. No idiot. That was all done by liberals starting in 2006 by Maobama himself, Barney’s Frank, Dodd, etc. Forcing banks to make loans to people who had no business getting a loan. You know it and we all know it. Nothing to do with “right wingers” and everything to do with you Marxists.

            1. Do you really mean in 2003 when the Bush administration invoked a clause from the 1863 National Bank Act to issue formal opinions preempting all state predatory lending laws, thereby rendering them inoperative. Making these crap predatory loans available to people as you say “had no business getting a loan”? Or in 2003 when Bush signed the American Dream Downpayment Act, which gave $200 million dollars to people for downpayments who obviously couldn’t save enough money to buy a home and “had no business getting a loan” as you say.

              I mean seriously, how can you possibly blame the start of the housing crisis on Obama when it started back in 2003?!

              Facts. Get some.

          2. Yeah that was reeeeeeaaaaalllllly smart, stopping the Keystone Pipeline. Brilliant. Way to go commies. Stifle more jobs and economic growth and energy sources from somewhere other than the middle east and latin america. Great going. More jobs lost down the drain, more shrinking of the economy, more insanity from you liberals.

  1. Maybe Al will move into an average size house. That would cut more Greenhouse gases than doing Ebooks. Next we could only hope he would close his mouth- another huge decline in climate change gases. For all his vices, he sides with Apple and that buys carbon credit point with me.


      1. No that’s not right. We care about our country and will put a stop to all of the fanatical communist movements going on to try to take down the US by voting you commiecrats out this November and taking back our country. It is a known fact however, that the DNC and their scummy shadow groups pay off all kinds of people to troll the internet and make liberal-comm posts to try to give the impression that there are more of them out there than there really are. Just like it’s a known fact that Man-Made-Global-Warming-Climate-Change is a bunch of BS made up to take more of our private property, rights, money away from us. We know what’s going on you Lemming commies.

      2. Well since you know so much, I am sure you can help me. I have never received my check.
        Since you are so sure of yourself, I am sure YOU will have no problem sending me, oh, say lets start with $1000 for test purposes.
        Then when you have tested your theory………you can send me a whole lot more money…….
        But that would be validating your projection. Maybe you can be bought, I am sure it is so, but I can’t……… you just never mind.
        Have a nice evening 🙂

    1. I knew better than click on this article. Didn’t see this at CNET, not at MacRumors etc. Just the wing nuts that run MDN playing to the idiot creationists on these forums.

  2. Climate change is real. Weather you think it’s influenced by the Sun, volcanos, human activity or not. What is true, is that life does change climate, and this has been recorded in the fossil record.

    Within the last 100 million years, the polar ice caps melted, and returned and are melting again.

    What is weak and needs preservation is human knowledge and society. How we go about this is painful at the least and impossible at the most.

    What is also most alarming and thought to be the bellwether of human societal collapse, is the increasing rate at which whole spices are dyeing off.

    Carl Sagen said, if we are to survive, we have to get off the planet and colonize space. Stephen Hawking said, we are to stay as far away from alien societies as possible. (We are stuck between a rock and a hard place)

    So, someone, maybe for the wrong reasons, like Al Gore decides to communicate a global climate change, or warming. Does it mean the message is wrong? No.

    There are no lies, no hidden agenda to climate change itself. However just like the idiots who want to spend our future by waisting money either by theft or inventing money to hand out to their friends, who secured their accent into political office, there are those who have an interest to deny climate change so they can continue to sell oil or pollute the environment.

    It is evident, we must do something. Something is coexisting with our ecology and setting a balance regarding the amount of energy absorbed by our planet.

    Call Al Gore a whore, but you are still going to die if you remain ignorant to what is happening to our planet. We are looking at 9 billion people in the near future, and they all want cars and iPhones or the like. It isn’t going to happen.

    1. Get off the planet? Yeah, with Nazi-inspired fossil-fuel rockets. I don’t think so.
      Die if we remain ignorant – yes, brother, we are ALL going to die.

      it is the stunningly ignorant rich that keep us all in poverty and overproduce crisp that pollutes this world.
      Al Gore should be in a small jail cell and his house can be occupied by 17 homeless families.

    1. Oh poor Canada. I thought you liberals loved difference of opinion. You’re the most un-open to differing views of any group out there. You love to spread class envy and jealousy. Pathetic. Grow a pair.

          1. Proves the house is divided against itself.

            Annie’s great, comes by with the grand kids every so often. They love to take out the Bugatti’s and lead-foot around the driveway.

    2. It has its bad days and its worse days. I am learning to let them rant without responding. I focus on the Apple-related content. Since there is often very little of that in the forum, I find that I am saving a lot of valuable time. The RWNs who troll on this site already despise me anyhow, so my job is done.

      Save yourself the aggravation. Just skip the political BS. You cannot educate them, so you should just ignore them. They appear to have very little understanding of reflected and absorbed electromagnetic radiation, emitted IR radiation, etc. The fact that they believe that the issue is whether or not humans are impacting climate rather than how much humans are impacting climate tells the whole story. The impact may be very small, or the impact may be frighteningly large. But I absolutely guarantee that the impact of human civilization on the Earth’s climate is *not* zero!

        1. Ooooo, Arnold you really got Kendra there. Many people on i -devices have typos all the time jack ass. Who is going to waste their time spellchecking and re-typing a post on a website comment section?? I see your liberal buddies making typos all the time. Who cares. There are much bigger problems going on than that in the US.

          How do the rest of you Occupy whatever buddies do with spelling and grammar??? Bottom line you communist wanabes are sick people.

          1. @Coolio!
            You fascist assholes are right wingnuts.No amount of scientific information will ever be allowed through your thick mental barrier.
            Still don’t understand the reality of evolution do you.

            Instead of celebrating the changes that are coming to publishing you astroturfers need to spew your crap.

            1. Climate Gate, Climate Gate, Da, da-da-da da-da Climate Gate.

              You liberals hate being caught red handed faking the whole Climate Change story to try to herd us all into your fantasy world and give up everything great the US stands for. Not buying it chumps.

            2. This is aimed at PolarBear, who cannot be replied to.

              You should Google “Climate Gate debunked” which right leaning media chose to ignore after making a big deal the so-called “getting caught red handed” incident you refer to. Except from media that did report it:

              “Last year, the hacked emails of climate scientists from the University of East Anglia spawned what has hitherto become known as “Climategate — a mini media tempest that briefly provided climate change deniers with what they believed to be grist for their favorite mill: that climate change is some sort of worldwide conspiratorial scam. There was never a whole lot to hang a scandal on, but that didn’t stop the frenzy that pushed “Climategate” onto front pages and network news shows.

              Of course, since then, the grownups have stepped back to the fore, and five independent investigations have, as Steve Benen points out, “concluded that the integrity of the science is entirely sound” and that the “deniers’ arguments were debunked.”

      1. No. Disagreement *with discourse based on logic* is the norm for intelligent people; I define that as rational behaviour, not hate. The hurled epithets, the blind adherence to ideology over facts, the constant nay-saying by bleating talking points, that I describe as the beginnings of hate. We were warned against blind political partisanship by both Washington (in his farewell address) and Jefferson (in his first inaugural address).

        By the way, the acrimonious responders seem not to have noticed that I didn’t preface “wingnuts” with either ‘right’ or ‘left’. But they certainly owned my sentiment.

          1. Two points…

            1. Taking the long view, Liberalism always wins; it is simply a force of disruptive innovation. By contrast, conservative thought is the force that tests the mettle of proposed progress – helping to preserve the ideas that have long-term value. Across the centuries, these two forces establish the vector of social movement.

            2. If you know anything about the founding fathers, and especially Ben Franklin, you know they were pretty liberal, even by today’s standards.

            1. Only in your fantasy world. Europe is collapsing. Russia and China failed miserably with communism, socialism’s big brother. Wake up lemming.

  3. I happen to think that all the regular MDN commenters are pretty intelligent, and very outspoken! And because I think that, I fear I will be attacked. Not because I disagree or agree with anyone’s particular political view. But because even intelligent people can fly off the handle at the slightest provocation, in this case my having the temerity to characterize anyone whosoever. Even talented, educated people hurt the ones they love, in daily life but even more so cradled in anonymity, desperate to display their feelings in the hope that someone—anyone—will recognize what they care about, and extend a hand of consolation. Call me one of the crazy ones. But if you come for me, I may have a concealed pair of scissors.

    1. @Janeshepard

      The missiles are flying tonight , maybe the first thing is to duck.
      Then you might consider something that gives you more range, than scissors.

      That sad, I sincerely hope that you are never in that position, never being or feeling threatened.

  4. The frothing at the mouth liberals going out their minds all over MDN and any other websites during the Bush years and to this day, hate it, absolutely hate it, when conservatives argue back. A bunch of cry babies who will lie, cheat, and steal, to silence their opposition. Sad, Sad, Sad. Thank the good Lord this is the election year. Looking forward to it.

    1. The Bush years have not really ended. The scars are lasting. At the risk of busting my resolution, the rest of us are looking forward to it, too. Prepare for massive disappointment in 2012, and get started on the list of accusations and excuses.

      1. Keep dreaming KingHell. It all points back to Maobama, Barney’s Frank, Dodd, and comrades forcing banks to make loans to people who never should have ever been given a loan. Period. Keep trying to blame Bush. No one with any brain power at all buys any of your liberal Bull Sh*t!

        1. So, it was Obama, Frank, Dodd and company who created the climate that “forced” banks to give loans to people who normally wouldn’t have qualified?  They signed the American Dream Downpayment Act, and preempted state predatory lending laws to allow for the crazy ass ARMs and crested the climate that allowed the trading of mortgages like stocks?

          I could have sworn Obama wasn’t in office back then.

          Do you even have the slightest idea of what really happened here?

            1. Wouldn’t any president that followed the Bush administration have to be involved? I think Obama also handled it poorly. But, since idiots have now made politics a team sport, the righties seem to want to BLAME Obama for it, when he had nothing to do with the climate that was created before he was in office. How can you honestly overlook what got us there in the first place and still expect to be taken even remotely seriously?

              Just like I see people constantly talking about the Obama bailout, as if the Bush bailout never happened prior to it.

              I personally think they both sucked as president. You don’t have to pick a side.

  5. Soon, this kind of knee-jerk, pointless debate can be captured easily in iTextbookPublisher. It’ll be correctly formatted and pushed to the iBookstore for all to buy. Yeah?!?!?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.