AT&T launches new data plans

AT&T Launches New Data Plans

AT&T today announced new data plans for smartphone and tablet customers that will launch this Sunday, January 22.

The new smartphone plans include:
• AT&T Data Plus 300MB: $20 for 300MB
• AT&T Data Pro 3GB: $30 for 3GB
• AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering
Smartphone customers needing additional data can pay $10 per additional gigabyte on the AT&T Data Pro 3GB and Data Pro 5GB plans; AT&T Data Plus users will receive an extra 300MB for $20.

The new tablet plans* include:
• AT&T DataConnect 3GB: $30 for 3GB
• AT&T DataConnect 5GB: $50 for 5GB
Existing smartphone and tablet customers will have the choice of keeping their current plans or choosing one of these new plans, and the current $14.99 for 250MB plan for tablet customers will remain available.

To help customers determine which data plan best matches their needs, AT&T has tools at – including a data calculator where customers can estimate usage for their typical data activity. Once smartphone and tablet customers are on a plan, AT&T keeps them informed of their usage levels by sending usage alerts as they consume data within their plan. For example, a smartphone customer with AT&T DataPlus 300MB will receive a text message when they consume 65 percent of their data bucket, plus two additional alerts as they approach the 300MB provided with their plan.

“Customers are using more data than ever before,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets, in the press release. “Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”

Customers are encouraged to keep their device’s Wi-Fi turned on because data usage over Wi-Fi does not count against a customer’s monthly data plan. As an added value, AT&T smartphone and tablet customers have access at no additional charge to AT&T’s 29,000 Wi-Fi hotspots nationwide – the nation’s largest Wi-Fi network.** Customers can get more information at

For more information, visit

* Plans are for 30 days and automatically renew every 30 days, unless you cancel service prior to the start of the 30 day renewal. Overage rates only apply to postpaid tablet plans – not session based pricing – and include: $14.99 for 250MB with AT&T DataConnect 250MB; and $10 per additional gigabyte with AT&T DataConnect 3GB and AT&T DataConnect 5GB.

** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply. See for details and locations.

Source: AT&T Inc.


    1. Unless you go minute by minute (which is radically overpriced) a go phone costs you $2/day (which works out to be about $60/mo and that’s for voice only) You can go minute by minute but if you used even 400minutes you would be paying more than the iPhone plan costs for everything (including data and visual voice mail)
      In essence you are paying nearly (or more than) iPhone plan prices for a crappy -voice only- cellphone.

  1. There is almost no point to unlimited unless you can tether. Personally, I don’t know what the big deal is–their data is still relatively cheaper than VZW, and it’s UMTS instead of EVDO.

    Granted, AT&T has a lot to make up for in the coverage department but these data plans are hardly gouging.

    1. Sounds like a good deal for existing customers who are close to their data caps. I’m currently paying $25 for 2GB, which comes out to ~$13/GB. The new comparable plan would be $10/GB.

  2. Me, I am still pissed that Exxon does not have unlimited gas for my Hummer. I do not understand how these companies expect to make as much profit as then can. What kind of country is this that allows profits. Everything should be free, and no taxes either.

      1. Hey, look! It’s Superman ….again!!!!
        Tell ’em shino! Tell ’em how ISPs can give everybody complete unlimited usage day and night and the network won’t bottleneck, slowdown, crawl, or be overloaded.

        Explain to them like you did me that ISPs only charge people fees because they are stupid enough to pay!!!
        It has nothing to do with making customers limit their usage to keep any of those lies from happening.

        Y’all listen to ShinoMan explain it…this will be FANTASTIC!!!!
        Now, sit back and learn, dimwits……This guy’s got the goods on ATT and the rest!

          1. This is the perfect patsy to explain why data is not like oil.

            He was responsible to bring data to his community and failed. So he’s sympathetic to telcos to help him feel like he didn’t fail as hard as he did. It would be great if data was like oil, then he wouldn’t have to lie to himself and hide his shame for failing his community.
            And now he calls me superman like its dome kind of insult. It’s just sad that success to him means you are a superhero. Guess that has to be the case when you have to live with your own failure everyday. Shrug.

            He’s not intelligent enough to learn either. So he likes to use caps and !!!s to reiterate his ignoramus based disbelief of how bandwidth has to work in a self serving way to hide his incompetence even as it serves a company that can’t even serve the customers it takes payment from.

            Unlimited isn’t unlimited. Calls drop all day. They need to have a microcell product… Which is such a joke it’s insane to even broach the subject. Txt msg’ing is ridiculous. Tethering is a rip off of epic proportions. Bleh.

            Anyway, tower tone is a mediocre guy over his head and that’s about it.

            1. Oh, SuperShinoGuy, quit teasing us with your modesty and get on with explaining what we ‘stupid masses’ don’t have a clue about.

              We all know you are the smartest one around (you tell us all the time!!!), so get on with your teaching, we all want to see you in your element….telling people what you know.

              Y’all just hide and watch as ShinoMan explains how the delivery system is rigged and which components can be changed.

              This guy is da’ BOMB!!!!!!!!!!!!!

          2. That was HughB’s analogy.
            I just want shinoDude to set him straight on the difference.

            All I can say is that it’s not the product that matters, but the delivery and distribution.

            Oh….who am I kidding? Why waster your time with my silly small-minded analysis?

            shinoDude can summarize more in one sentence than I can in an entire blog!!!!! Just wait, the truth is on the way!!!!!!!!!!!!

            1. And still, neither one of you has provided ANY useful information that would give someone a decent understanding of why data can (or cannot) be compared to something like oil. I really want to know, but it appears that both of you are so obsessed with pissing on each other to realize that your rational opinions might be beneficial. You are doing a disservice to anyone that would want to form an educated opinion.

            2. Don’t know if you’ll return to read this, but let me give you some background just in case.

              The last time I answered this question was concerning data caps and why power users affected other people’s access to bandwidth. I used plumbing and water as an analogy, which shinolashow took exception to. Not only that, but he went on to tell in detail why I was so stupid to believe what I did, how I was a loser in life, and how he was smarter than me and even my boss. Not only that, but he could run our business better, even though he has no knowledge whatsoever of the mechanics of building a plant, let alone the distribution aspect. Now maybe you will understand some of my gouges.

              Of course, every time I challenge him to explain how people get access to the internet, he again tells how stupid I am and then runs away, because he has no idea what ISPs have to do to get internet access to the end user and back.

              I don’t know ATT’s business model, but I do know that I have been very happy with them (I don’t live in a large metropolitan area, so my reception is generally better on my iPhone than on my company issued Verizon phone). I also know that we have had business run-ins with ATT that I can’t discuss, and that we also do business with Verizon and possibly Sprint. We also buy bandwidth from ATT.

              Now, getting bandwidth from a Point of Presence (PoP) like Level3 and sending it via fiber to distribute starts off with big numbers. But as that bandwidth is divided up for different parts of town and to businesses, it has to go from light to RF, and it has to go through several stages of being re-amplified before it reaches you and then on its return to the switch.

              Now, balancing that access can get tricky, because you have businesses firing up in the morning and downtown areas using a lot of access, and then in the evenings, as people return home, the load shifts to residential.

              Shinolashaw thinks this has no affect on the speed of your access. The problem is that if you live in an area with a couple of gamers, a few torrent freaks, and ten Netflix accounts, it starts to slow your speed down.

              Now here’s the tricky part. Somehow the new DOCSIS 3 standard helps to balance that traffic, but data caps and tiers are still needed to keep heavy users from ALWAYS having their guns blazing at full auto. In a way it is similar to a electric bill. You turn off the lights when you don’t need them to save money. Since bandwidth isn’t produced but the speed of access is affected, ISPs try to get heavy users to slow down their usage, cap their usage, or charge extra.

              This is why (in ATT’s defense) they have data caps. They have set cost per tower and customer, no matter how much they are used, hence the monthly fee. The caps are in place to keep every Tom, Dick and Harry with an iPad from walking around all day with Netflix streaming in HD.
              At that point, they would have to quadruple their network just to cope with that possibility. Now, if the customers only have movies playing when they are actually watching them, telco’s can better adjust the necessary infrastructure.

              What ATT has done here os to add 50% more data for 20% more in price as a buffer against the coming of 4G and LTE, which will usher in the ability to have fast access (just about) everywhere. As they continue their build-out with more fiber backbone as Verizon and Sprint are doing, it is all to keep adding more access without raising the price proportionally.
              Oddly enough, I have had the unlimited plan since ’07 and consider myself a heavy user, but I have NEVER gone over 2 GBs usage. I also have an iPad with the 2 GB limit, and since we use it mainly at home, it seldom gets anywhere near my cap.

              I can’t complain much about these prices, but then again, I understand them. I also understand why it pisses some people off, which is why I don’t challenge them, but inevitably, the word ‘greed’ will be thrown down almost as fast as ‘Hitler’ is in a political debate…..

            3. Since there was no “reply” link (that I could see) for your last post (the good, lengthy one), I’m replying to the one above it.

              Thanks for the informative reply. That’s what I was looking for. Especially the part where you said, “Since bandwidth isn’t produced but the speed of access is affected”. That helped a ton. It’s a confusing issue and I think I’m just starting to understand.

              Thanks again

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