NPD: Apple iOS market share jumps from 26% to 43%, Android plummets from 60% to 47%

“According to a new report from research firm NPD, iOS’s U.S. market share (by sales) jumped from 26% in the third quarter of 2011 to 43% by October and November,” Sarah Perez reports for TechCrunch. “[Android had] 47% market share during those two months, down from 60% in Q3… Former leader RIM’s sales tanked from over 20% in Q3 2010 to just 6% in October/November 2011.”

“Says NPD, over the course of 2011, the smartphone battle saw iOS and Android distancing themselves from the competition, turning it into ‘a two-horse race,'” Perez reports.

MacDailyNews Take: Secretariat and his brain-damaged clone.

NPD: Apple iOS market share jumps from 26% to 43%, Android plummets from 60% to 47%

Perez continues, “Nine of the top ten phones sold in Oct/Nov are smartphones, with Samsung, HTC and Motorla each having at least one smartphone listed in NPD’s top ten. Apple’s phones are on the top of the list, with the iPhone 4S in the number one spot and the iPhone 4 still doing well in the #2 position.”

NPD: Apple iOS market share jumps from 26% to 43%, Android plummets from 60% to 47%

Read more in the full article here.

MacDailyNews Take: As Steve would say, “Boom!”

It’s no wonder that Samesung was forced to run ads designed to keep the Android settlers stuck in fragmented-land.

Can’t wait to see December’s numbers!


  1. Assuming the smartphone market size is constant, this already implies ~28M iPhones sold (of all versions)

    That magic 30M mark doesn’t look so distant anymore

    1. Still looks because iPhone 4S was not available for sale for the most of mankind in this quarter. In these regions sales followed stamp of 2011Q3 when Apple sold 11 million iPhones outside of US.

      So base sales for 2011Q4 are from 25 to 30 million, with the latter being distant.

  2. Adding to my previous post (if we assume global trends mirror US trends) :

    (67 / 59) [growth of smartphone share as % of total phone market] x
    (43 / 26) [growth in iPhone share] x
    17.073M [Q3] x
    0.9 [take a factor to account for less iPhone penetration outside of US]
    = 28.86M

    1. The factor has to be less than 0.9 since beside penetration matter, markets with total populations of billions of people did not have iPhone 4S selling at all.

      Even 2012Q1 will not be the first quarter of full availability of iPhone 4S. Many regions will get the phone only skipping three or four weeks of this quarter.

      2012Q2 will be the first full quarter of iPhone 4S sales.

  3. Yes, Apple iPhones took the number 1, 2, and 3 spots (no more iPhone types so no more top spots to take). But, the untold reality is that ALL iOS iphones are smart phones. However, not ALL Android phones are smart phones! Some are just feature type phones using an Android OS in the old school cell phone.

    Anyone playing with the numbers here? The iPhone iOS Tsunami is here. You can hide the facts but people still are buying the real multi-touch smart phone made by the innovator of the category of iPhone and iPhone “like” smart phones.

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