2 more reasons to buy Apple’s new TV

“Apple is working on a new TV set. This we know,” Evan Niu writes for The Motley Fool.

“It may even arrive sooner than you think,” Niu writes. “There is talk that Apple wants to allow subscribers to customize their own channel lineups, which would be a key differentiator for viewers who are disgruntled about having to pay for bundled channel packages that include shows they’ll never watch (I’m looking at you, Discovery Communications’ TLC, and your Toddlers & Tiaras or 19 Kids and Counting).”

“The current Apple TV set-top box uses an A4 chip, and continuing to use ARM chips also opens up another important possibility: running iOS apps. By using the same chip architecture, it would be possible for Apple’s new TV to run games and apps currently available with some tweaking. Developers would need to adjust resolutions and likely change control schemes, since I doubt the new Apple TV will be a massive 32-inch or 37-inch capacitive touchscreen. But I expect a Siri-powered iPhone remote anyway, and some game developers already use AirPlay for gaming, making your iPad or iPhone the controller,” Niu writes. “The possibility to choose a customized channel lineup and play iOS games on power-efficient custom chips? Yes, please.”

Read more in the full article here.

MacDailyNews Take: As we wrote last April, the app is the channel: “Content producers should get to work then on producing their own apps, as ESPN has done already for their channels… We’ll make a folder of them on our iOS devices and it’ll look and act just like the channel lineup.”

[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]


    1. Problem is they’ll think of a way to get you to pay for things that roughly is what it is now and you’ll get less for the same money. I hope it works out. I hate the fact I can’t even re-order the favorite listings I have first on my cable GUI and must navigate hither and yon to find anything. That would change with an Apple iTV. There probably won’t be “channel numbers” at all but icons or logos of cable networks.

      1. “You’ll get less for the same money”

        Perhaps. But if this is the case, then people won’t buy it. I think people will not mind paying a little more – if they get more of what they want. I will not mind losing what I don’t want.

    1. I’m thinking they said that about iTunes also… Record companies have lots of pull and don’t want pay for single tracks… they want you to buy the whole album.

      Oh yeah… how did that work out?

    2. Unless cable companies can and are willing to migrate to the next paradigm, their survival ‘won’t happen’. Bank on Apple upending another business model. Oh, right. They’ve never done that before.

      1. If you mean Apple has never upended a previous business model, you’re full of BS. Take iTunes for example – the previous business model was record companies and record/cd stores, now it’s individual artist publishing and online purchasing. If in need of more proof, please look at the copycats.

      2. As someone who knows the cable business the issue isn’t the Cable companies it it the channels themselves. All channels are owned by companies with multiple channels. These companies require bundling because no-one (or a small amount of subscribers) would subscribe to some of their channels. Example: Halmark Channel which is owned by Crown Media Holdings who happen to own all of the Discovery Channels. The cable company is required to bundle the Halmark Channel with any package that contains their popular channels.

        1. ZAKsPop: what is an album if not the bundling of unpopular songs with popular songs? Yes iTunes plowed through that one.

          The question is if AAPL can do to TV what it did to music, knowing that TV will be more resistant to change having seen the kind of BAGL disruption that occurred in music.

      3. What cable companies increasingly have in their moat is content on one end (Comcast/NBC) and the internet pipes on the other (Comcast is a major ISP).

        AAPL needs both.

        FCC rules that prevent cable companies from “hoarding” service haven’t been tested like they will likely be tested for an Apple TV based on a FLAN model of distribution.

    3. For many of us, the cable company is our ISP.

      We are required to purchase a cable TV plan (even if it is the lowest tier, otherwise free over the air channels only) before we can add broadband Internet to our account.

      You’re damn straight the cable companies have pull, and it’s not likely to go away any time soon.

      That’s a power the record companies never had.

      1. My company will sell the HSD without video. We are actually revamping our plant to support the increase in our HSD subscriber base. In the past 5 years we have increased our HSD bandwidth 5 fold.

  1. If they don’t make the profits from bundling a bunch of crap content, then they will attempt to make it up by jacking with the data distribution channels. There are too many $B at stake for these corporations to accept defeat without a fight.

    1. Wow that was a very insightful comment. Thanks for sharing your opinion with us because we all wanted to hear that… Seriously, If your gonna make a really dumb pointless comment use twitter. Some of us here went to college.

  2. If Apple makes a TV set, it’ll just get its ass ripped wide open and raped soundly by Samsung (more so than in mobile phones), LG, Sony and Panasonic, and any number of existing manufacturers.

    Ain’t gonna happen unless Tim Cook has gone mad and prefers to piss away billions for nothing.

    1. BLN,
      “If Apple makes a TV set, it’ll just get its ass ripped wide open and raped soundly by Samsung (more so than in mobile phones)”.

      While Apple is famous for taking the mundane and changing the rules, it does so in a way that does not violate physics or the laws of economics. And Apple is not getting its ass ripped, its profits that make things work, not losing money market share, just ask any of the big companies that are saying they are leaving the tablet market… or making very little money in phones, etc.

      But a standard tv is not a money maker and most people will not buy a very expensive one. My thought is that if Apple does a tv set, it will be thru an existing tv maker and Apple will allow special circuit boards to be installed to make it AppleTV approved. Also a new Atv box.

      Just my guess.

  3. While this seems interesting and all, I might want to wait a bit and see what people who buy it think.

    Even though I know Apple will have a strong impact on the market with new and easy to use technologies, it is their first go into a new market and since it is new technology, the odds of it having a bug or two may be higher.

    Yes, apple is pretty good at dealing with things like these, but not even they are a perfect company so there is no harm in making sure.

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