13.4% of Christmas Day online sales conducted on Apple iOS devices; iPad now leading mobile device for online sales

“IBM Benchmark’s initial online retail figures are in for Christmas Day, and even for mobile devotees they are a stunner,” Erika Morphy reports for Forbes.

“The iPad accounted for 7% of all online sales on Christmas Day — meaning that 7% of all purchases made online December 25th were made from an iPad. The iPhone accounted for 6.4% of all online sales,” Morphy reports. “In third place was a not-too-shabby Android at 5%.”

Morphy reports, “The bigger story, the one that impresses John Squire, chief strategy officer at IBM Smarter Commerce, is the growth of m-commerce this holiday season. ‘The iPad wasn’t even around two years ago and now it’s the leading mobile device for purchases. Android came out from nowhere last year, and now it is in third place.’ These figures do not include the music and apps that no doubt were downloaded en mass as people tried out their new devices… Sales from mobile devices reached 14.4 percent versus 5.3 percent on Christmas Day 2010—an increase of 172.9 percent.”

Read more in the full article here.

Related articles:
Apple iPad and iPhone users account for 90% of all U.S. mobile purchases; spend 19% more per order than Android settlers – December 23, 2011
Top 200 Apple App Store apps generate 4 times more cash than entire Google Android Marketplace – December 21, 2011
Apps for Google Android make only 24% as much as same apps for Apple iOS devices – December 13, 2011
Eric Schmidt: Google’s Android to top Apple’s iOS among developers within 6 months – December 7, 2011
Apple’s iOS app downloads per user outpace Android’s 2-to-1 – October 25, 2011
Why Google’s Android is doomed – September 23, 2011
Android apps much less profitable than iPhone apps – September 9, 2011
Why iOS development is winning – August 5, 2011
Verizon iPhone and iPad 2 cause Google’s Android to lose developer support to Apple’s iOS – July 14, 2011
Apple iOS users buy 61% more apps, pay 14% more per app – June 11, 2011
Starbucks exec: Android apps often ‘watered down’ – May 16, 2011


  1. So that’s 13.4%+ for iOS (iPod touch numbers weren’t mentioned in this article), versus a wimpy 5% for Android.

    And yet fandroids still whine about the lack of attention they get, insisting they deserve it because there’s more Android devices out there. How many more of these statistics will need to be published before it sinks in?


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