Twitter unveils sweeping redesign; says iOS integration has boosted signups by 25%

“Twitter on Thursday unveiled a new redesign sweeping across its entire platform. It now has a simpler design that in many cases shows content or conversations directly in the updates themselves, eliminating the need for the pop-out section on the web,” Electronista reports. “A new tab menu is consistent across the web as well as desktop and mobile apps to avoid any jarring differences for those who switch often.”

Electronista reports, “Other simplifications bring a Connect section that lets users see everything that has happened with a given post, a Discover section that reflects tastes based on history and location, and an always-available button for a new post. Profile pages have been revamped and make it easier to edit for the owner.”

Read more in the full article here.

“Beyond the initial rush of Twitter signups that began when iOS 5 was first released, Apple’s integration of its mobile OS with the social service is directly attributable to a boost in signups of 25 percent globally,” MacNN reports.

“In addition to crediting Apple with the uptick in monthly signups, Twitter officials also reiterated how the OS-level integration of Twitter into third-party applications had simplified and thus increased usage,” MacNN reports. “Apple’s own mobile apps, such as the built-in camera, can now tweet photos and captions directly to the service, without even the need to host the photo on a third-party server.”

MacNN reports, “Over the course of 2011, the company has seen the average number of “status updates” grow from 100 million per day to over 250 million, and as of October was receiving 3.7 billion hits per day to its non-mobile web site, up from 3.3 billion prior to the integration with iOS 5.”

Read more in the full article here.

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6 Comments

  1. I absolutely detest the update (more specifically for the iOS mobile app). However, the caveat is I’m a bit of a power user (three accounts, love to organize through lists, using & sharing links etc.). The new interface feels more childish, but the major factor is the HUGE loss in functionality.

    There is no: adding users to lists, Favstar integration, translation of tweets, link reposting, copying a link by long-holding it, turning a user into a contact, shortcut to reading a link later, changing text size, showing only username or full name in timeline, landscape mode, can no longer quickly tell if someone follows you, can’t quickly see other users’ @ Mentions…and I’m sure there’s more. 

    This for me is a gigantic step backwards and I’ve now moved on to 3rd party mobile platforms like @Tweetbot and @Tweetagora. Twitter is looking to gather new users and monetize their service. I understand that but feel they’ve alienated the heavy users that really promote and push the boundaries of what’s possible with this wonderful social platform. If you’re listening Twitter, please restore the functionality of your mobile apps!

  2. Do any twitter apps have the ability to block/hide tweets from a user? These three twits (yes I know it’s “tweeters” but twits is appropriate here) keep spamming the hashtag for the local news.

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