“In the past decade, we have witnessed astonishing innovations in pharmaceuticals and biotechnology, in nanotechnology, in the ways fossil fuels are extracted and refined, in food production and precision-manufacturing technology, and in just about every other category of human enterprise upon which human creativity has been focused,” Bob Evans writes for Forbes. “But in spite of the fact that I myself am intransigently (if not tragically) un-hip, I want to limit my choices to two dazzlers that I think are the Coolest Products of the Decade.”
“One of them is a household word—in fact, a household phenomenon,” Evans writes. “The other won’t be found in any households — or will it?? — and today remains somewhat obscure, but in 2012 it will blast into much broader awareness and reshape the entire competitive marketplace in which it operates.”
Evans writes, “From Apple, we have, of course, the iPhone and the iPad, which have revolutionized how hundreds of millions of people communicate, create, consume, share, explain, convince, and decide… My other Coolest Product of the Decade is a soda dispenser. More accurately, a beverage dispenser. I know, I know, you’re tempted to stop reading right now and are probably feeling a bit sorry for this old frump who’s life is so boring that he finds soda dispensers to be cool!”
“But bear with me—because this soda dispenser is no more just another soda dispenser than the iPhone is just another phone,” Evans writes. “The Coca-Cola Freestyle soda dispenser turns the entire drink experience upside-down and inside-out.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]