“‘Dude, you’re a barista,’ that line instantly brings to mind Samsung’s recent television commercial that ridicules people who stand in line for a new iPhone,” Christian Zibreg reports for 9to5Mac. “Bad marketing, some would say, which offends and alienates potential customers who are your target audience. The adverts are actually part of a broader campaign which continues on Samsung USA’s Facebook page so Samsung is clearly hoping its message will go viral.”
Zibreg reports, “In addition to the ads, their Facebook page features interesting graphics illustrating a comparison between ‘cutting edge’ (their Galaxy S II, of course) and ‘old school,’ obviously Apple’s iPhone 4S likened to a bulky cell phone of the stone age [and two tin cans connected by string].”
“It’s a bit tongue in cheek and some would say in bad taste, but it’s actually working. Just the other day I heard this dude on the bus telling his girlfriend about Samsung’s commercial,” Zibreg reports. “Plus, my Android-toting friends are beginning to call me a barista…”
Read more in the full article here.
MacDailyNews Take: Whatever.
The next time a settler calls you a “barista,” ask them, “Without iPhone and iPad, what would Samsung’s phones and tablets try to look and work like today?”
You can pour the coffee straight into their slack-jawed, answer-free, stupidly-agape, buy-one-get-one-free, cheap-ass, tasteless pie-holes.
One thing’s for sure: We’ll be buying Samsung-branded products the day after we dump our Macs for Dells running Windows.
And another thing: If he hasn’t already, Tim Cook should make it his focus to eliminate doing business with the thieving Samsung in every way possible.
[Thanks to MacDailyNews Reader “Edward Weber” for the heads up.]
Adverts like this just reek of desperation.
Samsung: just shut up and go away!.
What does the use of any phone have to do with being a barista? It is like insulting somebody by saying “Surgeon” or “astrophysicist”
Too bad really.
I have always bought Samsung monitors because they are the best. But i will switch to ViewSonic from now on. They are really good too.
No more Samsung for me. Too bad.
Yes, the Sony ban is also still in place.