Best Buy has debuted a new television ad currently airing on U.S. broadcast and cable networks that highlights how the retails carries “all the Apple products.”
(Depending on which Best Buy you happen to be in, of course. – MDN Ed.)
In the ad, “mom” takes on Santa as she provides all of the Apple-branded gifts from Best Buy and even defiantly downs old Saint Nick’s glass of milk:
MacDailyNews Take: Not that long ago, the idea of even a Best Buy newspaper insert touting that they have “all the Apple products” would have be laughed off by many as too incredible to be believed.
the times they are changin
Great concept and execution by the actress….
Not at all a fan of BestBuy, but I’m now a fan of BestBuy’s ad agency.
Well done!
I’m a huge fan of Best Buy! They’re the only ones that have approved me for a line of credit. I don’t get these stores that reject people. I have good credit; never missed a payment in the 2 years I’ve had my secured credit card. My credit utilization always under 20% and I’ve been very responsible. It’s their loss I suppose.
Did you wrote something on Facebook or people who know you wrote about you questionably?
Now banks and sales chain love to search Facebook and whole internet about you before arranging credit line.
Also if you don’t use the credit you qualify for.. Banks/lenders don’t like that either.
My parents found that out when they owned a motorcycle shop years ago.
Example: a guy couldn’t qualify for a bank loan for $15 for 2 bikes and some acc. Duetshe bank.
So he whipped out a personal check and bought extra. (the guy owns a silver mine in Alaska… ) He has the cash but since he pays cash for everything.. Banks don’t think he can deal with credit.
Screwed up system.
Is she the new Best Buy MILF – milk I’d like to finish?
Did she get any on her chin….?
Not a drop was spilled. Chugged it down like a pro.
Whoa there guys, this is a family show !!!
Guess you don’t get out much.
Yes, she really is someone’s mom.
Not all Best Buys carry everything. The built a new store a couple of years ago but built a small store. So when you go to buy most things (especially apple products-we are lucky if the have a airport express) they send you to another Best Buy. I found it saves time to just skip this Best Buy altogether. Thank you Best Buy on Tower Road
Wonderful takedown of that fat pig. Ho, ho. But I see it’s brought out the drooling dogs.
I’m paying a middle-aged ‘mother’ a compliment.
You’re tearing down an icon.
Hmmm…..
Maybe you’re right. Sorry, but I can’t help but imagine Steve Ballmer underneath the white hair and beard. It might be due to a long-forgotten fright at Christmas as a young girl, similar to reported childhood traumas revolving around sinister clowns. Clowns who also resemble Ballmer…
Fair enough, but why did you have to go and bring up clowns?
Now I’ll be up Christmas Eve with my shotgun, waiting.
(OK, it’s a pellet gun, but it’s a SAWED OFF pellet gun…)
Woah, someone was traumatized by Ballmer as Santa Claus!?! Who would do such a thing? You aren’t one of Steve’s children, I hope.
Go to any of these best buy stores that claim to carry all of apples stuff… Ask for the $20 apple hdmi cable. 😉
Best Buy will probably try bait and switch. Lure people in for apple stuff and then try to sell them cheap PC’s with a better margin for them.
Or Sumdung phones and tablets.
The big story here is the missed opportunity for making money. Best Buy and others selling Apple products could have replicated the Apple Store success a long time ago and made more money per square foot than they ever imagined.
Most remarkable thing about this ad is that it sells Apple products exclusively. In other words, BestBuy is spending massive amounts of money for prime-time TV commercials, and Apple is the one benefiting from it.
Simply amazing!
And maybe Apple is paying “co-op” on this ad?
Even long time “partner” AT&T doesn’t do much to promote their Apple products. Any mail I get or ads I see always tout their “great” android or blackberry product.
Some do.
But I agree, even Verizon/sprint don’t promote the iPhone as much.
But also remember that apple would not allow AT&T do iPhone ads for a long time. Apple wanted 100% control over them.
When you think about it, why would they waste advertising dollars on something that is selling out anyhow?
Better to try and get some of the unfaithful (or agnostic) buyers to come in for something that you need to get rid of….
This ad is terrible. Game on Santa? If it was say her mother in-law that she one-ups with Apple gifts, then it might make sense.
The guy breaks into every house in the world and steals kids’ hearts away from their parents by plying them with gifts. Game on!
Drinking Santa’s milk = Blowing smoke from the gun barrel (there’s even a Sergio Leone guitar twang to punctuate the scene).
Enjoy your lump of coal Evil Woman.
+1
Funny.
This ad sucks. Best Buy sucks. I worked for Apple as a ASC for the first two years of the joint Apple/Best Buy venture. Before that I was with the Comp USA program for over 5 years. The problem I have with BB is that the are just within the last year or two realizing the huge opportunity that Apple can make for them and they’re about 2 years too late. When I was with them all they wanted was for us ASC’s to do the work for them and have their stupid worthless sales and agents deal with the PC’s So now when they finally figure out that Apple is the real cash cow, they are all of the sudden gun ho about Apple. I would never buy a Apple product, much less anything else, from Best Buy ever! Not to mention their worthless Black Tie Plan! Just take your broken Mac in and see how fast you get it back! You might see it in less than a month. Might!
I do not like the cocky and smug woman who drinks Santa’s milk and makes the “old man” feel useless. With the world like it is today, I think they could have come up with something less offensive and more likable. I want to smack her upside the head and ask her to remember when she was a child – it’s what’s wrong with the world, there is no more magic and imagination.