Tim Bajarin: Four industries Apple can still disrupt

“Over the last ten years, Apple has done a rather amazing job of disrupting several industries. By my account, it has dramatically impacted the PC, tablet, consumer electronics, telecommunication, and music industries in a big way. But no stopping there; I believe it is on the cusp of disrupting at least four more major industries within the next three to five years,” Tim Bajarin writes for PC Magazine.

“The first industry it will shake up is the TV industry,” Bajarin writes. “While Siri applied to the iPhone is a good start for Apple, I am convinced that it will apply Siri to all of its products in the future. On the TV, it could have a dramatic effect on the way people interact with their televisions in the future. And since Apple can tie it to its iTunes and iCloud services as well, it will make it very difficult for competitors to catch up anytime soon. This will be the most disruptive advance in the television industry since the introduction of color. It will eventually bury the remote and put the entire TV industry on a course to use voice as the new ‘remote.'”

Bajarin writes, “The second industry Apple is poised to disrupt is the auto industry… Imagine if Apple began working with the auto companies directly and, perhaps, was able to get a 7-inch iPad with iOS into these cars. Of course, it would have Siri’s smart voice UI and voice comprehension technology.”

Read more in the full article – recommended here.

MacDailyNews Note: The other two industries come in Bajarin’s “Part 2” article next week.

30 Comments

  1. the ipad is cool because it starts at $499. if it was a honda option it would bundled with a few other features and cost $2000 or more like the current navigation option

  2. I can’t wait for proper iOS integration in cars.

    It makes me shudder to think that the current SatNav system in mine cost well over £2500 [$4000] and is, to be honest, total crap when compared with a £500 iPad running £20 work of apps.

    At some point soon I hope the auto makers [in my case Porsche, who to be fair make really great cars] will realise they’re not great at screen-based interfaces.

    1. I just bought a prius with navigation for 2000 dollar add in: mainly for the better speakers and bluetooth music playing…but its mainly the navigation they push. AND IT BLOWS! I’ll never use that navigation. I would have rather just had them build an empty slot so you can place a tablet (ipad) in its place. Cheaper for them and for me.

  3. Anyone think that Apple will use Siri as leverage against the Cable/SatellitePhone company media vendors? Suppose they say, “we’re going to make our own TV with Siri integration, but we can also have it integrate with YOUR programming. But we want access to your Programming as well for iTunes. If you don’t, we’ll work with your competitors.”I see major leverage here with this new “must have” feature.

    1. The average customer has a “choice” of one cable company, one phone company, or one satellite company. There’s no competition in the dumb pipe industry, and that might be OK if they were just dumb pipes. Unfortunately, they have been allowed to create and deliver their own content, and without net neutrality, any of these monopolies can, by throttling or barring outside content, prevent customers from receiving any content but their own. This is an industry that desperately needs reform and/or disruption.

      In order for Apple to disrupt this industry it will have to acquire a wireless delivery mechanism (perhaps their own satellites or wiMax). It therefore makes a lot of sense for them to saving up their cash before making that leap. I really think that’s what Steve had in mind.

  4. Much as I love the advantages of Siri over typing enquires, I can’t see it being much of an improvement when it comes to increasing volume and flicking through channels. Obviously if they can integrate it with a tv guide to help you find when a particular thing is on – something wordier – then great. If I’m just channel surfing then pressing the up button is about as easy as it gets.

    1. You sound like my dad; typical bloke, if he’s got the remote within reach then he’ll just sit there poking buttons. I, on the other hand, am not a typical bloke in that I set my Sky box to record specific shows and programmes, so just being able to ask Siri to record, say, the next series of Burn Notice, or Bones, or NCIS, without having to hunt the progs down on a planner screen really appeals.

      1. Question… As you sit back in your Barcolounger with your feet up, resting comfortably 10 feet away from your tv, will the tv microphone be able to hear and comprehend you from that distance in order for Siri to work, or will you have to do your best Mrs. Wolowitz, Howard’s unseen, yelling at the top of her lungs mom, on The Big Bang Theory?

  5. 3. Home entertainment systems, not just TVs
    4. Home/business security, HVAC systems, etc.
    5. Point of Sale systems
    6. Airline entertainment systems.
    7. Business kiosk systems

    I’m sure there’s more.

  6. I have had two Priuses…mostly wonderful vehicles. The first a 2009 lease had an awful touchscreen interface. It looked and operated as if it were created by microsoft engineers. The interface was extremely complex and very confusing, often making it difficult even for Toyota techs to show me how to get to some function. It was illogically constructed with no (apparent) concern for ease of use (or simply the inability to make a better system). That last car came off lease several weeks ago and I now have a 2011 Prius. The interface is much better, but still could use a major Apple overhaul.

    When I offered to discuss the interface (several times, about 3 years ago) with Toyota, they immediately refused to even open a dialog with me stating that Toyota will never take unsolicited advice. They are doing better but could sure use an alliance with Apple here.

    I can only imagine what an Apple touchscreen interface would be like with Siri functionality for all the items now covered by the 2011 interface, and for maps and other navigation searches. It would be a dream that would be seamless to use, require little attention by the driver, and just do what you wanted it to do. And the maps themselves would be easy to make out graphically. Only the needed components would be on the map screen with nothing extraneous to block the view. I even have a very functional idea for indicating your map position and route that no one seems to have figured out.

    Toyota…are you listening? Apple, please try to work with them. They need you.

  7. Not sure we will see the tight integration with cars that people would want. Perhaps under Apples new management this could happen, but thus far Apple tends to want to control the whole widget.

    I am sure they are not planning on making cars, but would still be annoyed with crapy implementations of their systems.

    1. Exactly what I was thinking. Even in the really high end cars like Mercedes, Lexus, Porsche, BMW–which most Apple execs probably drive–the UI is horrific.
      You’ve got to imagine that more than one Apple exec water cooler conversation has revolved around fixing and capitalizing on that deficiency.

      What I would like to see is a more analog front end built into the car–which doesn’t break as easily, and works in minus 25 degrees or 120 degrees–with the option of iPad or iPHone control. Basically an iOS app for controlling everything via Blutooth or the iPod cable.

  8. “Disrupt” has a rather negative connotation, partly deserved, because Apple tends to totally shatter previous paradigms.

    However, after the disruption comes the re-invention. Anybody got a better word?

    1. The word I would use is invigorate.

      It has positive connotations rather that the negative ones associated with disrupt. Apple provides a fresh source of energy that has taken ailing industries out of the doldrums and given them fresh momentum.

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