“Apple’s Siri is beginning to eat Google’s lunch. Google has spread its wings, but Google’s bread and butter is still selling advertising on search pages. Siri from Apple is the start of disintermediation from Google search,” Nigam Arora writes for MarketWatch.
“In a small study at The Arora Report, the evidence is mounting that users of Siri are consistently bypassing Google. If the results from the small study are extrapolated, in due course as Siri becomes widely available, it will change people’s habits,” Arora writes. “The new habit will be using voice to find exactly what one wants without having to comb through a large number of results, some of which may not be relevant. Further, the display space on mobile devices is limited. Who needs the distraction of side advertisements like those from Google on the small screen?”
Arora writes, “Asking a question in ordinary language and quickly finding the answer in Siri makes a Google search look like a horse and buggy compared to a car.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]