“Google Inc. on Friday announced the creation of around 100 online video “channels’ on its YouTube website that will have new original programming involving celebrities such as such as singer Madonna, rapper Jay-Z, actor Ashton Kutcher and former NBA star Shaquille O’Neal,” Amir Efrati and Lauren A.E. Schuker report for The Wall Street Journal. “The venture, in partnership with dozens of media companies, Hollywood production companies, and online-video creators, will generate about 25 hours of new, original programming a day on YouTube. The majority of the roughly 100 channels will launch next year.”
“Also involved in the venture are wellness guru Deepak Chopra, skateboarding legend Tony Hawk, Rainn Wilson of ‘The Office,’ who will be featured in a comedy channel, and a Hispanic channel featuring Sofia Vergara of ‘Modern Family,'” Efrati and Schuker report. “The celebrities will partner with various production companies to produce the content.”
“Google is hoping to turn YouTube into a next-generation video provider that oversees free online channels with professional-grade shows. YouTube is expected to give some content creators 55% of the resulting ad revenue after YouTube recoups the cash advances it paid them, some of the people said. In Hollywood, such a split is considered to be generous,” Efrati and Schuker report. “YouTube is paying more than $100 million in advances to content partners, people familiar with the matter have said.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]
MacDailyNews Take: Yet another reason to pick up a $99 Apple TV if you don’t have one (or more), yet.