“Apple is now the most valuable technology company in the world, a 12,000-strong organization nestled in Cupertino, Calif. with the exceedingly rare ability to alter the trajectory of an entire industry with a single product release,” JP Mangalindan writes for Fortune.
“With Steve Jobs’ passing, the onus falls on CEO Tim Cook and a talented executive bench to continue innovating and maintaining the company’s market dominance,” Mangalindan writes. “It has the tools and people in place to do so.”
Mangalindan writes, “Here’s what it needs to do moving forward.”
4 moves Apple must make now
• Delight users
• Maintain mystique
• Play up the executive bench
• Enter new markets
Read more in the full article here.
MacDailyNews Take: Presumptuous.
I’m really glad Apple chooses not to entertain every asshat with a list of “must-dos”
ONE THING APPLE MUST DO NOW:
Ignore articles with titles like: “4 Moves Apple Must Make Now.”
+100500
This article could not possibly have been written to someone who has learned anything whatsoever from Steve Jobs.
Perhaps someone can tell why this person qualifies to give Apple direction? Does he have experience running a company like Apple?
No, he has a word processor and is too young to have any sense.
The real question is why does MDN bring these kinds of articles to us?
I guess the upside is that fortune is quickly losing credibility with me.
Exactly my thoughts too Engineer. Why does MDN bring attention to such drivel?
Thank God there’s someone in the media with this kind of clarity of vision. I so hope Apple’s executives read this drivel.
I’m just surprised he didn’t say, “Pay a dividend”.
In other words: Apple should keep doing what it’s been doing.
+1
Exactly!
Let me get this straight…all apple *MUST* to succeed is to do what they’ve *BEEN DOING FOR 30 YEARS?!*
Who writes this shit?
True, but there are many other assclowns saying that Apple really needs to start being like everyone else, whether it be paying dividends or getting a board of directors that controls the CEO more…
we all know that what Apple really needs to do is put out and LED TV.
Wow… Who the hell is he telling Apple what to do?
• Delight users <– Done
• Maintain mystique <– Done
• Play up the executive bench <– Done
• Enter new markets <– Been there, done that. Didn't work out so well. Anyone remember the StyleWriter? How about the Pippin?
“Enter new markets<- Been there done that…". Didn't work out so well, huh?
What about entering the MP3 market – iPod. Did ok there.
And the phone market, do you think that didn't work well?
Finally the iPad, how's that new market going?
I would say entering new markets is what Apple has been doing best lately.
Yes, but only after careful analysis, and only when the market fits in with Apple’s core values. The author seems to think Apple should enter new markets simply because they are there. Look at the products I mentioned. Those are the kinds of failures Apple should avoid.
Apple didn’t just “enter” those markets, it either invented them or redefined them, turning the hardware therein from geek gadgets no one really wanted into must-have items in everyone’s pockets.
For tuned out news, Fortune news.
BTW, Apple has the largest market capitalization of ANY company in the world, and its iOS products have greater top & bottom lines than all of Microsoft.
Is Mangalindan really qualified to give Apple advice?
How many years of experience does he have in growing a multi-hundred dollar garage-based corporation to the size of Exxon? How many major corporations has he given a human face and a loyal following? How many times has he invented a wildly popular product that everyone needed but no one imagined a week before? How many years as he put in as a CEO?
I don’t think Mangalindan has anything to contribute here.
I love how EVERYONE is full of advice for Apple.
Check out this guy’s LinkedIn page: http://www.linkedin.com/in/jpmangalindan
Other than listing every time he has sneezed since graduating Fordham University in 2006, he’s listed all 15 of his meaningless editorial intern positions!! Childish…
All 14 initial commentors got it right.
This “journalist” is just filling column space to keep his boss happy & pad his list of “corporate analysis articles” for when he gets the boot.
Last time I checked, Apple employed something like 49,000 people, not 12,000. Did something happen, or is this writer just totally clueless?
Added to this list must be, (thank God the first was already covered by another analyst today) give a dividend, 10 to 1 stock split, get Flash on an iPad ASAP, start a porn section in the App store, license iOS 5 to Samsung and have all employees wear their underwear inside out on their heads.
+1
Apple is already entering a new market – home entertainment. But Apple is treading carefully, because this market is the most difficult one Apple has ever entered.
Content comes from a variety of unrelated entities, all vying to provide the same/similar content in various ways (cable, satellite, DVD rental, DVD sales, On Demand, etc.).
Delivery systems are different (satellite v. cable v. over-the-air v. DVD v. online).
The number of players is huge, and the number of potential content providers is even larger.
It’s not clear what type of device could actually win the day, because the other areas Apple is already performing well in (iPad, iPhone, etc.) are rapidly changing how consumers access and consume their content.
Trying to consolidate access to content and make it extremely simple (Apple-like) to consumers is a monumental task.
It will happen, but it may take a few more years.
Queen to pawn rook.
(Lord, I apologize…)
Let’s break this down:
1. Delight users: Duh, this is pretty much Apple’s MO
2. Maintain mystique: I dont think Apple is suddenly going to start publishing their product roadmaps or giving tours of Jony Ive’s office.
3. Play up the executive bench: They’ve been doing this over the last few years. It’s the reason we know the names Cook, Schiller, Forstall etc and can readily identify them in videos.
4. Enter new markets: They shouldnt do this just to be doing it. It must be a market that’s dying for creative distruption. I think there’s room for Apple to provide a better television experience and a wireless network experience. Wouldnt be at all surprised to see them take on these markets in the next 2-3 years.
Thanks for the answer to my questions folks. As I suspect, another clueless buffoon who thinks they qualify giving direction on how to run the most valuable company on the planet. lol