“The Minnesota company that made Steve Jobs’ iconic black mock turtleneck has seen a dramatic sales increase since news broke that the former Apple Inc. CEO Steve Jobs died,” John Hageman reports for The Minneapolis / St. Paul Business Journal.
“Even at the price of $175, St. Croix Collections has seen sales of the familiar turtleneck double overnight, and some stores have run out of them,” Hageman reports. “St. Croix is owned by Winona-based Knitcraft Corp., which manufactures the sweater the Apple co-founder always seemed to be wearing for product unveilings and other public appearances.”
Hageman reports, “Knitcraft founder Bernhard Brenner said Jobs bought about two dozen black turtlenecks annually, wearing them almost every day. Jobs would occasionally call Brenner to say how much he liked the sweater, Brenner said. ‘Obviously we’re going to miss Steven Jobs as a customer,’ Brennan said. ‘But the country will miss him period.'”
Read more in the full article here.
MacDailyNews Take: Luckily, none of us can stand wearing turtlenecks, mock or otherwise (too confining; yuck, we fell like we’re being choked!), but, for the past two days, we’ve been getting misty simply from pulling on our gray New Balance 993s
. It’s a good thing that ours are still in pretty decent shape; getting new ones right about now might be more difficult than usual.
wearing my 993s now, have been (including older versions) for quite a while now. but i have always worn black jeans. i have actually gotten into conversations at airport security lines with others wearing 993s – about how comfortable they are.
there’s a Facebook movement to get everyone to wear a black mock turtleneck next Friday, Oct 14th in remembrance of Steve.
Stoooooooooooooopid.
Ouch!
Actually I wore mine, (Black mock turtleneck, levi’s, New Balance shoes) yesterday as my own silent tribute.
I work at a place where you would definitely get noticed for not wearing slacks Monday thru Thursday but only a few actually understood. My way of saying SJ had an impact on my life. I would gladly do it again on the 14th.
I like Jobs…but I’ll stick with my own attire.
$175? Jesus wept.
I agree. I
nstead of playing dress up like Jobs how about donating that $175 to the American Cancer Society. Or better yet volunteering at one.
It’s easy to dress up like your favorite super hero, it’s harder to be one.
I will do both. Where a black turtleneck (one I already own, not the deluxe $175 version) while donating to the American Cancer Society.
Correction: Where to Wear
Can’t argue with that. And while the price of the mock turtleneck seems excessive — I buy more than a few of my clothes at Goodwill thrift stores — the MDN item appears to indicate that this item is US made. If so, the sales help pay the utility and food bills of American workers, and should assuage any buyer’s guilt.
1
Great idea! Thank you!
St. Croix makes great threads. Pricey though.
As Steve would say “hey don’t wear 993’s just because I do”. “Think for yourself.” “I do.” “Lead,follow or get the hell out of the way!” You can see him saying it curtly now if you think about it.