New Apple CEO Tim Cook faces first public test

“On Tuesday, the spotlight will shift to Tim Cook, Apple Inc.’s new chief executive, as he faces his first public test since taking the reins from Apple co-founder Steve Jobs,” Geoffrey A. Fowler reports for The Wall Street Journal. “Apple is expected to unveil its next-generation iPhone at an invitation-only event at its Cupertino, Calif., headquarters scheduled to begin at 1 p.m. ET.”

“In the past, Mr. Jobs has served as chief showman at product launch keynotes, but Apple hasn’t said who will present at Tuesday’s iPhone event,” Fowler reports. “Mr. Cook avoided the spotlight when he served as the company’s chief operating officer, even when he filled in for Mr. Jobs twice during the former CEO’s medical leaves in 2004 and 2009. When Apple unveiled its iPhone 3G S model in the midst of one of Mr. Jobs’ absences, the product launch event was run by Apple’s marketing chief, Phil Schiller.”

Read more in the full article here.


  1. … is STILL the prime candidate for the job. Nothing against Tim Cook, but shouldn’t the Marketing Chief be doing the marketing? OK, Jobs was a (very) Special Case who was quite adept at rousing the crowds. Ballmer is the more usual case of an egotistic CEO out of his depth. Cook couldn’t be that bad if he TRIED … and I doubt he would. But, he shouldn’t be expected to be another Jobs, either.

  2. Cook will be great if he decides to take the stage. But there are many others to do this, and maybe they should. As said earlier, he should be expected to be another steve jobs. Nor I hope will he try.

    All said though, interestings times indeed!!!

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