Apple to open iTunes Store in another 10 EU countries ‘at any time’; movie sales and rentals start in Finland and Sweden

“A Polish newspaper reports that Apple’s iTunes Store is set to open up to another ten countries in the European Union. A launch date for the service is still unknown, but sources have reportedly indicated that it could come ‘at any time,'” Killian Bell reports for Cult of Mac.

“Rzeczpospolita [translation] names the Czech Republic, Hungary, and Poland as three of the ten countries to finally get the iTunes Store, while the other seven have not been specified,” Bell reports. “MacRumors notes that out of the 27 countries in the EU, twelve are yet to get the iTunes Store, including: Bulgaria, Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Romania, Slovakia, and Slovenia.”

Read more in the full article here.

MacDailyNews reader Kristian reports that iTunes Store is now selling movies and rentals at least in Finland and Sweden.

More info (in Finnish) here.

[Thanks to MacDailyNews Readers “Kristian” and “Dan K.” for the heads up.]


  1. And how exactly is Apple going to pull this off in Scandinavia? I mean, no matter if it’s a Spanish TV show or a HongKong movie – Swedes are simply walking away if a film isn’t original+subtitles. Just sayin’

    1. Apple has the tech (even patented things) to handle the subtitles and they don’t have to do anything, because all the movies have been translated to subtitles in Sweden and Finland by the movie companies already.

      1. Not sure what you’re referring to here; last time I checked, QuickTime wasn’t even able to handle a plain .srt file (as opposed to VLC has been doing since several years). And even if there is an existing archive of movies with their attached subtitles, fine, but how are these subtitles supposed to be interpreted by iTunes?

  2. Ah Finland, I have Finnish bank account, but live in China as American citizen. Apple has made it so difficult to buy anything I want, I just use the free Chinese stuff instead. That’s the downside when media companies try to keep their tight regions, it creates a huge underground market.

  3. Czech iTunes working. So far it seems to be quite limited (offer of music). I am using apple tv also, but no change on this. No Movie or show rentals appeared there yet. We will see in near future for sure 😉

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