“A whopping 89 percent of iPhone owners have indicated they will stick with Apple for their next handset, dwarfing all other hardware makers, according to a new survey,” Neil Hughes reports for AppleInsider.
“The next nearest competitor to Apple in terms of hardware manufacturers is HTC, which earned a 39 percent retention rate among users surveyed by UBS Investment Research. The biggest loser in the survey was Research in Motion, whose retention rate has dropped from 62 percent to 33 percent in the last 18 months,” Hughes reports. “Rounding out the top five companies in terms of retention rates were two more Android vendors: Samsung and Motorola, earning 28 percent and 25 percent, respectively.”
Hughes reports, “Android fared better when users were asked solely about software, as 55 percent said they would stick with Google’s mobile platform. But an additional 31 percent of Android users also indicated they are likely to switch to an iPhone for their next handset, leaving Apple a sizable chunk Android users.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.,” “GetMeOnTop,” and “Manny S.” for the heads up.]
iOS 5 has not hit the ground yet. With all the improvements in UI, iCloud sync, and free push messaging.
Check those numbers again in a few months!
That’s *projected* 89% retention rate.
This is interesting but it would be much more interesting if it was broken out by OS. Symbian has phones across three different OSs and so does Nokia, Motorola is using (I think) two OS. Mircosoft isn’t even counted because it doesn’t make hardware (oh wait, there is kin)
My iPhone retention rate is 0%. I hand them
down to my relatives. iPhone5, where are
you ???? 🙂 🙂 🙂
HTC winning marketing strategies comprise mainly of a mixture of extended firesales and pre-christmas season BOGOFF campaigns.
Actually, BOGOFF campaigns are almost always done by the carriers, and the “free” is only related to the upfront payment for the phone. In other words, a phone that normally costs $550, can be bought for $150 plus two-year carrier contract. When they give BOGOFF on that, instead of selling two phones for $1100, they are selling them for $950. The actual discount that carrier is giving is less than 15%.
HTC does NOT participate in these discounts; they stuff the carrier channel and forget about it. It is the carrier, stuck with inventory, that must discount it in order to move it. HTC, meanwhile, gets full wholesale price.
I’d like to know what percentages of handsets from the various vendors are still in service, ‘still on the road,’ so to speak. I’ll bet that the iPhone generations blow the others away in that category as well.
I must have travelled to another universe:
• my staunchly-Windows employer yesterday said we are going iPhone and are considering non-Windows PCs
• at Heathrow, Singapore and Sydney airports there are iPads and MBA’s on sale with lots of people buying (only trace netbooks)
• in newsagents I struggle to find “Windows” magazines (only generic PC mags), yet there are plenty of Mac, iPhone and iPad mags
• my Windows-entrenched family members in IT in Westpac (Oz bank) and the medical fields have now bought MBP’s
If all these have tumbled, has MS lost real, credible mindshare worldwide?