Survey: 60% of undergrad personal computer purchases are Macs

“A relatively small survey from Hudson Square Research — 158 students in eight U.S. colleges and universities interviewed over the past three weeks — nonetheless yielded some striking results,” Philip Elmer-DeWitt reports for Fortune.

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“According to a note to clients issued Monday by Hudson Square’s Daniel Ernst, Apple’s share of computer purchases within the last three months spiked to 60%, up from 38% last year,” P.E.D. reports. “Apple’s share of recent mobile phone purchased fell to 35% from 42% in 2010, and in line with 2009 at 35%.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “JES42” for the heads up.]


  1. This is purely anecdotal. However I teach graduate students in public policy at a state university. Five to six years ago, I was the only regular Mac user. Now, I estimate about 75% of my grad students use Macs.

  2. Microsoft are doomed. I know this may be controversial here but I have always said I prefer Windows at work and Macs at home. I don’t see why the world should be any different, there’s nothing in my office that I would choose to have at home, from the furniture to the printer.

    Windows 8 will be a disaster for the enterprise market because Microsoft is going after the home market where it will never win against Apple while at the same time losing faith from the only customers who still want thee products, enterprise. I don’t think Apple anticipated the success of the iPad in enterprise (they have admitted that) and it just shows Apple don’t even need to try.

    Apple has been very clever at going after the education market for a decade, offering discounts and even free hardware to schools. Getting users while they are young makes them users for life. Apple will continue to go from
    strength to strength for many years to come.

  3. I think with the dramatic change with Windows 8 next year, it looks like a great time for Apple to turn up the heat and nab marketshare. The loss of familiarity of WIndows with it’s new two faced interface may be more than enough to woo them away.

  4. The halo effect is showing results and it will continue to snowball. iPod, iPhone, iPad introduced many people to Apple and its ease of use and style. And now they are choosing Macs as well.

  5. Microsoft can forget it. This is a generation of kids who’ve been weaned on iPods, iPhones and now Macs. There ain’t no turning back. Every kid who’s come into my IT department has told me everyone who recommended a Mac to them “because they just work” or the kids just knew they wanted a Mac and not a PC.

    When I’ve had to help these kids register their Macs on our network it takes me 5 minutes. The Windows kids are stuck there for at least half an hour and have to undergo the myriad gyrations necessary to get one of those contraptions up and running.

    Windows 7 rev.2 isn’t gonna cut it.

  6. I went to college in 2000, and there were *five* other Macs on campus (~3000 students). I went back for a Master’s this year, and only one person in the room who brings a computer brings a Win7 machine; all the rest are Macs.

  7. The Wintards are looking forward a year from now and claiming that the world is just waiting for a Windows 8 tablet. That’s one of the biggest assumptions ever. The Apple product halo is going to be ever so much stronger a year from now and Apple will probably have about 400 retail stores around the globe by then. The Apple brand honestly seems to be putting the squeeze on everything running Windows.

    I can barely imagine how much potential the iPad has in taking over most textbook and computer duties in elementary schools and high schools. There’ll be whole classes of children that are going to be weaned on Apple products. It’s claimed the the students like iPads and get at least some learning boost. What can be more useful than that to keep Apple on the favorites list?

    Nearly very day this month, things seem to be looking up for Apple. I do wonder how the enterprise is going to take to most Apple devices. I know that corporations aren’t going to dump MS Windows Server or Exchange Server, so any Macs will be ruled out in those areas. I’m hoping that Apple captures at least 20% of the enterprise market with various devices. I don’t think that’s too much to ask.

    1. Well I work in a very large enterprise (250,000 computers roughly) and the iPad is moving in. We piloted the thing for almost a year and the certification is basically a done deal. We’ll be pushing out a couple of thousand of them over the next few months.

      We also have several thousand Macs and they have worked out well in most areas. I pushed a campaign through our help desk to officially support Macs and we had a good 20 people step up to the plate who were very excited about it and wanted to be specialists for our mac users. (they were mac users outside of work)

      There a few areas where MS has a crazy stonghold on the Enterprise and for us its primarily Office. There is just no competitor to that suite that even comes close to competing. Sure you can get other word processors and spreadsheets that present data well and even offer better document layout depending on what you are doing but the backside of office is a tough act to beat. Using VBA and the wealth of COM components that plug right into office makes it a real powerhouse for business use.

      I don’t know how big of a future Windows or OS X has on the desktop in our enterprise though, at least not in the traditional PC or Mac thick client with a full blown OS. we are increasingly moving to thin clients in a lot of areas and just providing a desktop for the user from a central data center. Its much easier and cheaper to manage and it really makes security compliance a lot less troublesome.

      1. It would be interesting to see your IT’s work-up on the total cost of ownership of each device with these iPad / Macs entering the system.

        Actual, accurate numbers may be a few years out, but I suppose estimates are available.

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