“Suggesting the Apple brand is bigger than the company’s iconic founder, a daily tracking survey has found that consumer perception of Apple actually improved following the resignation of Steve Jobs,” Neil Hughes reports for AppleInsider.
“The latest poll from YouGov BrandIndex shows how consumers’ opinion of the Apple brand fluctuated following the announcement last week that Jobs would resign as chief executive of Apple,” Hughes reports. “While attention surrounding Apple unsurprisingly increased, so too did the company’s reputation.”
Advertisement: Limited Time: Students, Parents and Faculty save up to $200 on a new Mac.
Hughes reports, “Sitting around 35 points on the poll’s scale just days before the announcement on Aug. 22, the [reputation] number shot to near 60 points by Aug. 26, two days after Jobs stepped down and Tim Cook took over as CEO.”
Read more in the full article here.
MacDailyNews Take: After week-long media orgy of premature eulogies, the general public has been suitably reminded of all that not only Steve Jobs has accomplished, but all that Apple has done and means to the world as well.
“After week-long media orgy of premature eulogies, the general public has been suitably reminded of all that not only Steve Jobs has accomplished, but all that Apple has done and means to the world as well”
For once I agree with you.
Apple didn’t exactly suck the first time Steve Jobs was gone. Bought my first Mac in ’89 and two more before he came back. And several since. And looking forward to having several more in the future.
The low-brow crowd has been predicting Apple’s post-Jobs demise with certainty for so long. It’s refreshing to take that BS away from them.
Losers.
Apple has spawned another hot category for competitors: the $99 fire-sale to gain market share.
Did Scott Moritz or Reuters publish this trash? Apple customer service was and will remain great.
The outpour of sentiment and acknowledgement, exposure, publicity and peer recognition, resulting from Job’s resignation, only serves to underscore and highlight the incredible achievements and greatness of this man and Apple (his creation). This couldn’t be bought for all the money in the world.
You can’t keep a good man down. Hats off Steve.
2nd.
I just pre-ordered the Steve Jobs Book, and I never Pre-order books…
the day after he resigned, I dropped $200+ in apple products. Just to spite all the doomsayers.
Now If someone could find that elusive cure to all Cancers. (and after effects)
I just had my daughters iBook G4 at the Apple Store. It was apparently having a kernel panic and the Genius reinstalled the OS plus iLife and iTunes. It didn’t cost me a cent. The iBook was bought refurbished from Apple in March 2006.
Clearly Mr. Jobs was holding Apple back all these years : )
Just out of curiosity… Who the hell participates in these polls? I haven’t met anyone that does. Ever.
Ha! Me too…. Who the hell responds to these polls!??
LO.
The haters had this one backfire on them, because they don’t bother to be logical in their manufactured anti-apple propaganda. For years they have been saying how terrible and demonic the policies of Steve jobs are. So if Steve leaves, then Apple should improve, right?
Actually, the haters have switched their tunes now. Since last week they now say Steve is great and irreplaceable, so Apple is doomed.
Ya, all the gays voting for the new CEO of course.
Well, given that the vast majority of Apple’s customers (primarily those new to the Apple universe) have no idea who Steve Jobs is, I have to call BS on this article.
More trash research with no published controls, and flawed interpretation. It can go onto the trash heap with the other 99.9 percent of marketing/social research done in this country.
Boy, I’m grumpy this morning. Where’s my cup of tea?
Actually, there’s a simple explanation for this that doesn’t reflect badly on Steve at all. It’s called ‘Absence makes the heart grow fonder’. It’s the same effect as people rushing out out to buy the records of a recently deceased singer propelling albums and singles to the number 1 spot.
That’s what’s happening with Apple. Those who know about Jobs are only now appreciating what we’re missing now he’s no longer its’ CEO. The company is benefitting from the fondness people hold for him.