NPD: Apple, Google see slight gains in U.S. smartphone share in Q211

According to The NPD Group, Google’s Android operating system accounted for 52% of units sold in Q211. Like Android, Apple’s iOS experienced slight quarterly gain rising to 29 percent in Q211.

BlackBerry OS share fell to 11 percent, as Windows Phone 7, Windows Mobile, and webOS held steady at less than five percent of the market each.

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Based on the latest information from NPD’s “Mobile Phone Track,” one in five new handsets acquired in Q2 was on a prepaid plan, and carriers offering prepaid mobile phones continued to grow their smartphone portfolios. In Q2 2010 just 8 percent of prepaid phones were smartphones, but in Q2 2011 that number jumped to 22 percent.

Source: NPD Group, Inc.


  1. WTF? Didn’t Andy Rubin tweet last week that Android activations have now reached a level where every man, woman, child, dog, monkey, and retarded Google employee that ever lived in the history of the world has purchased an Android phone?

  2. as usual baloney.

    At&t reported 2 to 1 clobbering by the iPhone against the psedo-java phones. Same thing with verizon. Total smartphone sales by sprint and tmobiledo not come close to the combined total sales of pseudo-java phones at AT&T and verizon.

    Prepaid is a fifth of postpaid. Where are these pseudo-java phones?

  3. I was on a plane last night, and when it was safe to fire up your cell phone upon landing, all I heard were the “new message” chimes of iPhones. Dozens of them.

    Where are these Android phones. When I see someone using a smart phone, 9 times out of 10 it is an iPhone.

    1. well of course you did. On a airplane. No wonder. On the other hand I saw six hitchhikers while I was driving from SF to Reno yesterday and not one had one of your high falutin’ iPhones. No sir. The two that had phones had Droids. So you are just looking in the wrong places.

  4. All these stats are so stilted anyway. Android is an operating system jobbed out to who knows how many cell phone manufacturers, who it turn each produce a multiplicity of phone models. Apple is one company relying on their own, exclusive OS and Apple does not produce scads of variant models either. Android gluts the market with sheer volume. In the end it’s Apple and then everybody else, so stats, at best are shaky.

  5. The NPD does not include Corporate or Enterprise in which iOS is taking huge share from RIM and crushing android. About half of the people I know have a smartphone bought and paid for through work – and with iOS4 last year, many switched from Blackberry to iOS for the first time. With the Verizon launch, corp/enterprise sales in NYC have been off the charts at the expense of blackberry. I don’t know anyone who has an android phone through work.

  6. Every non-Apple tech site out there uses these numbers to confirm how Android’s “open” will eventually clobber Apple’s “closed” and Mac – Win (hi)story will repeat itself.

    There are many factors out there that are making it very much unlikely. We here know all of them: fragmentation of the platform, growing perception of poor security, relative affordability of the iPhone (compared to a fairly steep entry price for a Mac, compared to a non-Mac computer), better selection of apps, monolithic vertical integration of everything in the eco-system, etc, and finally, patent lawsuits.

    Even if the patent suits don’t bring the desired outcome, Android will continue to face fragmentation due to heavy carrier customisation (and limits on features, OS upgrades, etc), which will continue to erode its potential.

  7. What is rather interesting in these number is the emergence of prepaid as an interesting, acceptable choice. Whether due to the poor economy, or to the expansion of prepaid choices upwards, from the bargain-basement crappy phones towards the bottom-end Android devices (such as LG Optimus V on Virgin Mobile, or some Huawei devices on MetroPCS), but people are no longer flat-out dismissing these choices. Getting a crappy Android for the same $200 one would spend for a “Droid” or “Evo”, and then paying only $50 for unlimited everything (as opposed to $80 – $100 on a 2-year contract) is becoming increasingly more interesting, especially for those without family plan needs.

  8. When you look at the landscape of Android smartphones, you cannot help but notice that many of them have the signatures of the iPhones, Blackberrys or Palms shamelessly slapped on them.

  9. Um, gains from WHAT?? This article would be a LOT more interesting if it included info on market share in the previous quarter as well as the same quarter last year.

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